A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a strategic planning tool that can help a business to boost profits and productivity by understanding its competencies (strengths and weaknesses) as well as the competition. For this assignment, you must select one (1) of following restaurants; Cheesecake Factory (http://www.thecheesecakefactory.com/ ), Ruby Tuesday (http://www.rubytuesday.com/ ), or Chipotle Mexican Grill (http://www.chipotle.com/en- US/Default.aspx?type=default ), and determine its competitive advantage. Be sure to identify the restaurant you have chosen in your written paper.
1. Explain the restaurant’s strengths and weaknesses, and justify your explanation.
2. Identify one (1) way in which the restaurant can utilize its strengths and minimize its weaknesses to be competitive. Explain why you believe this would be effective.