MARKETING

Write a 1,200-word summary in which you address the following for each of the three major phases in the simulation:
The situation
Your recommended solutions, including why
Your results
Summarize the different marketing components addressed in this simulation by answering the following questions:
What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not.
What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation?
Format your paper consistent with APA guidelines

Marketing

Please number answers accordingly
1. Some advertising and promotions have been the target of considerable criticism over the years. What specific types of ads and promotions are the objects of this criticism? What specific ad or promotion do you find objectionable? Give specific examples and explain why you find them in poortaste.
2. What pricing strategy does Wal-Mart use? How are they able to consistently generate higher profits? Describe the marketing mix that Wal-Mart uses to support their pricing strategy.What are your reactions to the negative affect the company’s actions may have on local businesses?

Marketing plan

The marketing plan format is one that is utilized by major corporations all over the country. However, writing a comprehensive marketing plan is a difficult and challenging task, yet, the ability to write such a plan is critical to the development of a marketing manager and an organization. As the culmination of the course, apply all that you have learned to develop a comprehensive marketing plan.
Directions:
First, find a real-world organization or product that you want to assess in terms of the current situation analysis. In other words, ask yourself: Is the industry growing? What is the market share for the organization that they represent? Who is the dominant player in the market place? Remember, you will need to justify your approach using market research and data.
The second step in the process is the actual writing of the plan. Think about the following: What are the goals and objectives for the organization? What is the timing of the plan? What resources will be required to achieve the plan? What are the financial goals?
In your marketing plan, make sure to include the following sections:
Executive Summary and Table of Contents
In the executive summary, make sure you address all the main goals and objectives of your plan. These goals and objectives need to be clear, measureable, and reasonable.
Situational Analysis
A situational analysis presents a snapshot of the market in its current state by describing the company’s products/services, target segments, distribution networks, and position of the products/services in the segment, along with competing offerings and relative positioning. It includes current and future assessment of the business conditions and challenges. Within your situational analysis, analyze all the following points:
  • Market Summary
  • SWOT analysis
  • Competitor analysis
  • Product offering
  • Keys to success
  • Critical issues
  • Pricing
Marketing Strategy
The marketing strategy describes the planned direction and goals of the marketing activities, incorporating facts and assumptions about the market size, growth, and financial objectives. Think about the following questions: Where do you see your business going in the next 3-5 years? What is unique about your product portfolio? How will you tell the consumer about your products and unique value proposition? How will you stay connected to your target market s needs and wants? How will you price your product? Within your market analysis, make sure to address the following:
  • Mission
  • Marketing Objectives
  • Product positioning
  • Marketing mix (4 P s)
  • Marketing research
Financials
The financials of the marketing plan describe a set of five-year revenue, cost, and profit projections for the marketing plan, including any initial startup costs, sales by channel and segment, and profit margins. Think about the following questions: How much do you plan to sell? What are your factory cost targets? What is your profit target by percent and dollar amount? Remember to include the following in your financials:
  • Sales Forecast
  • Profit targets
Controls
The controls of the marketing plan describe the budget tactical activities for implementing the plan, as well performance benchmarks for each activity. These include pricing, product configuration, promotion, and distribution performance benchmarks, and plans for changing any of the parameters if performance measures are not met. They are in place to measure forecast and profit attainment. Forecasts should be reviewed monthly and quarterly. Secondly, a 12 month calendar should be developed to clearly target specific dates for product introductions and promotional activity.
Remember to include the following:
  • Milestones
  • Implementations and timelines
Summary
The summary of the marketing plan should summarize the plan by summarizing the size and scope of the opportunity, and reiterating the STP (segmentation, targeting, positioning) and 4 P (product, price, place, promotion) elements of the plan. It should tell the reader that the plan is real, how you will win, and why it isworth pursuing as an organization (RRW). This section should be no longer than one page.
Remember to review the grading criteria as you write the plan to ensure you address all needed elements.
Use the grading criteria to guide your report. Make sure you include details within your analysis to support your ideas. Use proper grammar, spelling, and APA style throughout.

“Marketing Plan”

* Your imaginary start-up business MUST be a retail computer & electronics store selling items to the general public (the items can include … but not be limited to … the gaming computer you mention).
* Make sure all drafts of your plan follow assignment instruction guidelines, and that each of the assignment’s content & format requirements are fully met;
* Make sure all drafts of your plan contain only the required content & sections;
*When creating your plan’s 3rd draft (during week #6 of the course) please include a 1-year simple spreadsheet of your marketing expense budget that totals at least $500,000 … AND accompany it with a color pie chart showing those expense categories and their percentages.
: – )
Introduction & Overview
This Marketing Plan assignment gives you the opportunity to practice developing an integrated business and marketing strategy for a product or service of your choice. This activity will make the course “come alive” through the application of the principles from the textbook, course materials, and threaded discussions. Assignments such as this also help you develop business-oriented communication skills.
The development of the marketing plan is an integral part of the course, and will require several weeks of research, critical analysis, critical thinking, and writing. Past students tell us the only way to do well on this project is to begin early and work on it consistently throughout the entire course, and focus on “format” as well as “content”.
Your plan MUST be pre-approved before you begin your planning activities. Therefore, it is due no later than Wednesday at 11:59pm of week #1 and it must be submitted to the week #1 drop box. However, it is recommended that you submit your topic as early in the week as possible. If approved early, you ll have more time to conduct initial planning steps.
Here are important guidelines to keep in mind while contemplating your marketing plan focus:
With such a brief amount of time to complete your marketing plan, don’t allow yourself to take-on an overwhelming and overly time-consuming planning project. So keep it small, but select a project that allows you to conduct complete and comprehensive marketing planning effort.
Remember, that this is a ‘Marketing Plan’ and not a Business Plan. Thus, your focus should not be on the company’s operational or administrative efforts. This is a plan that focuses solely on how you are going to market your product or service to your customers.
Marketing Plan Guidelines:
HERE ARE YOUR PLAN’S 7 REQUIRED ‘PROPOSAL’ GUIDELINES:
1. Think in terms of a “START-UP” business venture (not an existing business); propose a business which requires an ‘original’ marketing effort, one in which you have an interest.
2. Keep your target market SMALL. This means focusing on a total geographical marketing area of no more than approximately 7 million people, and no less than about 1 million people. That’s about the size of a major city & its surrounding populations. It s also OK to secondarily include an internet marketing effort (with a global reach).
3. It must be a “FOR PROFIT” marketing endeavor. It cannot be a no-profit enterprise; it cannot be a charitable enterprise; it cannot receive grants or income from third parties. This means it must rely solely on its own marketing income for survival.
4. It must market primarily to a “CONSUMER AUDIENCE” (end-user customers who actually use your service or product … NOT middlemen or retailers who resell it or use it for business purposes). Also, you cannot market to a business-to-business enterprise; you cannot market to an in-house market; and you cannot market to a small nitch audience.
5. Your Proposal must be submitted no later than Wednesday of week #1 (no later than 11:59pm).
6. You must submit your proposal on the Marketing Plan Proposal Form located in doc sharing (document #12).
7. Your plan MUST be pre-approved before you begin your planning effort.
Please read and review our Marketing Plan Guides in Doc Sharing prior to beginning your marketing plan. They are documents #9 through #17.
Here is an outline of the entire plan:
Marketing Plan Outline
1.0 Executive Summary
2.0 Situation Analysis Overview
2.1 Market Summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product (Service) Offering
2.5 Keys to Success
2.6 Critical Issues
3.0 Marketing Strategy Overview
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Pricing Strategies
3.7 Marketing Attack Strategies
3.8 Marketing Research
4.0 Controls Overview
4.1 Implementation
4.2 Marketing Organization
4.3 Contingency Planning
5.0 Conclusion
References
REQUIRED ‘FORMAT’ GUIDELINES:
Every draft of your Marketing Plan is to be formatted per APA guidelines and must include:
Correct content In each draft of your plan, Submit only the content asked for in the specific assignment.
Title Page Include marketing plan title & draft number, company name, student name, & submission date)
Page header & running head, and page numbers on every page;
Table of contents (with page numbers);
Double-spaced text using Times New Roman 12-point type;
Numbered Headings using Times New Roman 16-point, All Caps, Bold Face, flush left;
Sub-Headings using Times New Roman 12-point, Upper & Lower Case, Bold Face, flush left;
Graphics & charts must be easily readable and imbedded into the document at the appropriate locations. They cannot be attached as separate documents.
Reference Page (presented in APA style & updated with each draft).
Your Final Marketing Plan should be about 18-20 pages in length. You may be penalized for submitting less than 18 pages. You will not be penalized for submitting more than 20 pages.
Page counts do not include the title page, table of contents, or reference page.
Milestones and Grading Rubric:
Although each marketing plan draft must contain ONLY specifically requested content, it is recommended that you have one working draft of the Marketing Plan and add to it throughout the course. Remember to read the grade feedback and go back and revise your marketing plan prior to submitting your final draft.
Category
Points
Description
Marketing Plan Topic
(Week 1)
20
Submit your marketing plan topic by Wednesday evening using the Marketing Plan Topic Form found in Doc Sharing.
MP First Draft
(Week 2)
70
Your first draft must include your Title page, your draft’s Table of Contents, section 2.0 Situation Analysis plus sections 2.1 through 2.6, and your reference page.
MP Second Draft
(Week 4)
70
For your second draft, include your Title page, your draft’s Table of Contents, section 3.0 Marketing Strategy plus sections 3.1 through 3.4, and your up-dated reference page.
MP Third Draft
(Week 6)
70
In your third draft, you need to include your Title page, your draft’s Table of Contents, up-dated section 3.0 Marketing Strategy plus sections 3.5 through 3.8, and your up-dated reference page.
Final Marketing Plan
(Week 7)
120
Your final marketing plan must include the final version of all sections, including your Title Page, your complete Table of Contents, section 1.0 Executive Summary, sections 4.0 through 4.3, section 5.0 Conclusion, and your complete up-dated Reference Page.
The 120 points are distributed as follows:
Up to 75-points for Overall Content. This includes all required sections, and it demonstrates clarity of thinking; understanding; the application of basic marketing principles; and a creative, but realistic, use of marketing tools.
Up to 10-points for Overall Documentation & Formatting. The Marketing Plan follows APA guidelines and assignment format instructions. You are required to have a minimum of eight research references.
Up to 20-points for Overall Organization & Cohesiveness. The Marketing Plan is well organized using headings, subheadings, and paragraph structure.
This is the propose paper it should be done based in this topic plus the one above of this
MARKETING PLAN TOPIC FORM
2.Product or Service Idea:
One brief paragraph (a sentence or two) describing the imaginary start-up business which will offer your proposed product or service: Gaming for Dely s computer tech have been known in the market for computers industry in today market in the area of West New York, it has been one of the leaders in the high end technologically for years and it leads the computers industry for many years in West New York. Still on today demand Dely s computer tech has a considerable share of admirable profitability in the computers business, but gaming sales can increase profit.
One brief paragraph clearly describing your proposed product or service: This product would come out with a new idea in gaming computer with a highly prevailing based on the latest technology of Dely s tech, and specially designed to offer optimal gaming experiences to the customers. Entering in the marketplace of gaming would earn and grow the company economic revamping their image and climbing the respectability ladder in the market.
3.Who and where is your target audience
Briefly identify
Target audience location (the city & state):
West New York, NY
Approximate size of your target audience (number of potential customers):
49,708
Target audience description (gender, ages, uniqueness s, etc.):
Two audiences target from 14 to 40 and 6 to 12. Gaming system has been on top of sale demand for decades since; the first game came out back in the 80 s. The Company should Target teen and adult from 15 to 40 years old because they have been known to be hardcore gaming, while 6 to 12 is a younger audience rater G.
4.Who are your Competitors
Game Stop and Blockbuster
Briefly describe similar products or services that could be considered as competitors :
Dely s computer tech name is one of the elite brands in the world by creating a new market in the gaming will create a better value with a good profit for the company. Moreover, the new department can focus in research and intelligence put into the design, beside can help to improve with new techs in the industry.
There are many company that are likely to be the same in competitors such as Game stop, Blockbuster, and Gamefly with videogames trying to break the industry with latest high end game system and video in the market. However, Dely s computer tech industry already has a strong brand in the market of computer in the area but, creating an exceptionally strong product in the Gaming would position itself for sustainable growth in this area.

Marketing Plan

  1. Describe your company and its product in terms of its marketability.
  2. Determine the key strengths and weaknesses of your company, as well as the opportunities and threats it faces within its industry.
  3. Explain the marketing objectives of your company that are based on the findings of your secondary market research. Your marketing objectives should, at a minimum, address potential customer profile and market segmentation. Explain the manner in which you conducted your secondary market research.
  4. Outline the marketing goals in terms of the target market you selected, and describe the manner in which you would use marketing mix to reach that target market.
  5. Describe the key method(s) that the company will use to implement the marketing mix that you have developed. The methodology should, at a minimum, focus on the details of the different elements of the market mix and how your company will focus them on the target market.
  6. Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
The specific course learning outcomes associated with this assignment are:
  • Explain the fundamentals of marketing including product, price, distribution, and promotion in a global environment.
  • Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy.
  • Determine the elements of marketing research.
  • Use technology and information resources to research issues in marketing.
  • Write clearly and concisely about marketing using proper writing mechanics.
  •  FOR MORE INFORMATION ON THIS TOPIC CLICK HERE

Marketing Plan

Week 1: Topic Proposal (10 points)
You will select a topic for the Week 1 assignment, and thereafter, all related assignments (the draft in Week 4, the breakeven analysis in Week 5, and the final marketing plan in Week 7) MUST be on the same topic. You may not change your marketing plan topic without approval from your instructor. Your topic should be for a business, product, or service that you would like to start (no multilevel marketing structures, please).Because this is an applied project and not a research paper, please do not select a corporation such as Starbucks or Coca-Cola as your topic. You are to apply the course concepts to this project. If you are interested in coffee restaurants, for example, you may wish to select your own cappuccino bar as your topic and then use information from companies like Starbucks or Seattle’s Best Coffee for ideas and competitive research as you work on your project. If you have questions about your topic, don t hesitate to post them in the Q & A Forum this week.
This has been done already, its the restaurant that I uploaded.
Week 4: Draft Marketing Plan (100 points)
At the end of Week 4, you will submit a substantial draft to your instructor for grading and feedback. Read Appendix A in the text. Be sure to download the Marketing Plan outline from Doc Sharing. It is recommended that you start work on your draft in Week 2 after your instructor has approved your topic. Use the Marketing Plan outline as a guide to the required content for your marketing plan. Complete as much as you are able in order to get a good start and an initial draft ready to submit at the end of the Week.
Week 5: Price Strategy/Breakeven Analysis (50 points)
One of the most challenging decisions faced by marketers is setting the price for their products and services. In order to select the right price, you need to ensure that you ll be able to cover your costs and meet customers needs at a price that they are willing to pay. You will need to perform a breakeven analysis to determine the best price. Chapters 13 and 14 outline six steps that organizations follow to set price. Follow these six steps (as listed on page 322 in the text) to set prices for your product or service and perform a breakeven analysis. Submit your price strategy/breakeven analysis via the Week 5 Dropbox for grading and feedback. Be sure to incorporate any feedback provided by your instructor into your final Week 7 Course Project.
Complete the analysis using the six steps in the pricing process, which you can follow in the text starting on page 323 with step 1….and following through Chapters 13 and 14 to page 360. These pages will walk you through the steps and calculations for this assignment.

Marketing Plan continued for the hot potatoe Pricing Strategy and Channel distribution Pricing..

Marketing Plan continued for the hot potatoe Pricing Strategy and Channel distribution
Pricing strategy and Channel Distribution.
1. Determine and discuss a pricing strategy (Penetration or Skimming).
2. Determine and discuss pricing tactics (Product line pricing, Value pricing, Differential pricing, or Competing against private brands) to be used for your product.
3. Identify any legal and ethical issues related to the pricing tactics.
4. Prepare a marketing distribution channel analysis identifying the wholesaler, distributor, and retailer relationships.
5. Discuss how the distribution strategy fits the product/service, target market, and overall marketing objectives for the company.

Marketing Plan and Customer Satisfication “Student’s Eden

Corona beer is the number one imported beer into the United States, and has developed into a global brand (General Distributors, Inc., n.d.). Corona created its competitive advantage through an innovative marketing strategy.
Like Corona beer, identify a recent example of a firm that was cited as having a competitive advantage due to its innovative marketing plan. Respond to the following:
  • Discuss implementation activities that positively impacted customer satisfaction.
  • Describe three advantages and three disadvantages of standardizing the marketing mix worldwide.
Write your initial response in approximately 300 500 words. Apply APA standards to citation of sources.

Marketing Plan for Costa Coffee

Considering the great plans for the coffee shop, this author utilizes the company s background information and employs marketing models, theories, and competes to propose and develop a three year marketing plan for Costa coffee. The plan will include market segmentation, targeting and positioning alongside its growth opportunities, and also explore marketing and promotion strategies.
The plan focuses on the following elements:
a. Mission statement
b. Product service
c. Target market
d. Market segmentation
e. Competition
f. Marketing mix
g. Pricing structure
h. Promotion mix
i. Sales forecasting
j. Market attractiveness
k. Business strength
l. Strategic plan

The marketing plan power point

In a PowerPoint presentation, create an executive summary of your findings from M6: Assignment 2. The presentation should be approximately 6-8 minutes (or 10 slides) and should include a statement of the problem or topic of M6: Assignment 2, a concise analysis of the findings, and a recapitulation of any main conclusions or recommendations found in M6: Assignment 2.
Also make sure to incorporate specific details from M6: Assignment 2 to highlight or support the summary. All writing should have proper grammar and spelling. All references should be properly cited in APA format.

MARKETING PLAN

The project will be on a hands-free headset that is attached to computers and phones. It would be
voice activated So we have a product and a targeted market (operational managers and frontline workers that want to spend less time at the desk and more time in the field or on the production-line floor. We need to set strategies that follow these objectives.
We need to find ways to promote this product. I have found that during this economic downturn, companies are more willing to buy tools that help workers be more productive instead of giving raises. We could use this to our advantage in promoting this product.

The only issue we have is to determine how much technology to put into this headset to make sure it is comfortable for the consumer and compatible to the information systems the computer headset will be linking up to. Here is a possible name (Linked Head Gear).

My Part is:
An explanation of the importance of marketing to your selected organization’s success.
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