Store Branding

How does Hormel use its Web site (http://hormel.com) to promote its store brands? Is the site designed more to promote the company or its brands? Check out the Spam Web site at http://www.spam.com. How do you think Hormel is able to successfully sustain this brand that is often the punch line to a joke?

Originally posted 2016-10-25 09:59:48.

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