Characteristics of the users of Loyola’s products/services

As a recognized health care provider, Loyola University Health System is noted for its groundbreaking research in the treatment of heart disease, cancer, neurological disorders, and organ transplantations. It is considered as among the country’s leading academic medical centers. Its main campus located in Maywood, Illinois houses the Loyola University Hospital, an 801 licensed-bed facility, a Level 1 Burn/Trauma Center, the Joseph Cardinal Bernardin Cancer Center, Loyola Outpatient Center, the Ronald McDonald Children’s Hospital, Center for Heart and Vascular Medicine, Loyola Oral Health Center, The Loyola Stritch School of Medicine, the Loyola Marcella Niehoff School of Nursing and the Loyola Center for Fitness. The Loyola University Health System in Melrose Park, Illinois includes Gottlieb Community Hospital, the Gottlieb Health and Fitness Center and the Majorie G. Weinberg Cancer Center. Furthermore, has a wide array of pecialty and primary care centers located in the Western and Southwestern suburbs of Chicago, Illinois.

Based on the above information, please help me respond to the following:

Determine the key characteristics of the users of the products and or services of Loyola University Medical Center.

Pros and cons of celebrity testimonials for endorsements

One popular method of advertising is to have testimonials, or endorsements, of a product. It is very common with celebrities, such as actors, pitching various products. Why would you consider this an effective method of advertising? What is the downside of using this technique?

Consumers don’t act the way we’d like them to act, segments

1.) Consumers don’t always act the way a company would like them to act. As an example, the company introduces a product and it fails in the market place. Why do you think companies “miss the mark” with its intended market segment?

Products fail for a variety of reasons.

Products fail for a variety of reasons.

Products fail for a variety of reasons, but a number of them are linked to inadequate testing. The savvy marketer should create an environment and all the likely scenarios to test each product’s success. Some companies may be really good at doing that, but fail in the follow up, modification and reporting. The test could have gone off like gang-busters but because data collection wasn’t planned properly and fell off, the results aren’t accurate and the product could be doomed.

Why are some things missed in the testing phase and other things aren’t? What could cause a product that was highly tested, modified and launched to fail?

Global Gadgets Imports: Marketing Report

Global Gadgets Imports: Marketing Report

The marketing plan Powerpoint includes the following marketing areas:

Profiling –
You have already learned from the previous work some of the characteristics of the Target Market and its various segments (with descriptions of the lifestyles and demographics of the segments). To address the need for Market Research, you will recommend to GGI that a focus group be held to gain further insight into the target customer. In your report, include at least 5 questions you would ask the focus group attendees and why you would ask these particular questions. You will want to make sure the Profiling section is consistent with your recommendations for packaging, pricing, placement, partnerships, and promotions.

Packaging –
GGI is considering re-packaging their imported products to promote a strong brand image. Develop a good solid brandingstrategy. Be sure to tie in your packaging strategy with your branding strategy. The more specific your brand names and slogans, the better. Give your recommendations, including the pros and cons to your approach. Be sure to support your suggestions and ideas with sound marketing theory or quantitative data. Your branding and packaging recommendations must tie in with the rest of the plan.

Pricing –
Research on the Internet for articles on pricing strategies. Based on your research and your profiling findings, provide various alternatives for pricing strategies that should be considered, as well as which option you think is best. Make sure your pricing strategy recommendations tie in with the rest of the plan.

Placement –
GGI wants to re-evaluate their distribution/placement system. As you provide a list of distribution alternatives, you have a couple of considerations to address:

You have 11 stores with more opening soon. Where will the new stores be located?
How do you get the product to the customer? If you are going to influence an action, you have to provide product to buy.
Be sure to address the e-business side of this scenario (selling product through a website).
Partnership –
GGI does not have a large marketing budget and would like to seek cooperative marketing opportunities. We need to do all we can to get our “Branding Strategy” (see Packaging section) visible as soon as possible. We could prosper by partnering with existing businesses that already have brand recognition. Be sure to support your suggestions with sound marketing theory.

Promotion –
Put together a sample marketing campaign plan, which includes many forms of marketing such as digital promotions (i.e., e-marketing via website, email) and non-digital promotions (i.e., direct mail, print advertising, in-store signage). In this plan, cover the relevance of each to GGI and its target market, the importance of timing, and how these different elements work together to reinforce a message.

Advertising and its Effect on Consumer Behavior

Robert L. Arrington argues that advertising seldom controls behavior or creates wants that are not rational or truly those of the consumer. Given what you know about the marketing campaigns, do you agree? Why, or why not?

Please use: Beauchamp, T. L., Bowie, N. E., & Arnold, D. G. (2009). Ethical theory and business (8th ed.). Upper Saddle River, NJ: Prentice Hall.
At least 200 Words.Thanks!