Product and Product Marketing

Develop a written proposal outlining a specific product or service idea you have as the product manager for Triangle Solutions. Triangle’s company type and product area have been left unspecified in order to allow you creativity in invention of your own product ideas and exploration of areas of interest in the market. You may not use the same area or idea used in previous assignments. Be sure to include the following in your response:

1. In the proposal, make a case for your new Triangle Solutions product that clearly states the need in the market, the pain points felt by customers, and the solution the new product will deliver.

2. Research the industry and market for the product providing data on the target market’s size, potential growth and relative demographics of the client base, as well as major competitors or obvious potential regulatory issues such as environmental.

3. Provide some ideas for marketing strategies may be used to effectively introduce this product to the market. What channels will be used? What aspect(s) of the product should be emphasized? How will it be priced? How will these approaches achieve results?

4. Approach this from an entrepreneurial prospective as if you are launching a new venture without your company’s support.

Techniques in Marketing

Techniques in Marketing

1. Most businesses market either to businesses or to consumers. This changes the kind of data each type of organization will need to maintain. Define the main differences in building a marketing database for consumers versus businesses. Think in terms of the sources of this data, the differences in data fields, and the kinds of information that are specific to maintaining information about consumers versus businesses. Are the kinds of marketing programs done for consumers different from those for businesses? If so, what are the implications of that for a marketing database?

2. You are the marketing director of a multichannel retailer selling clothes for children up to age 13. These are high-end products, with an average order of $100 plus. You sell through retail, catalogs, and a Web site. Although you have a lot of transactional information about your customers (products purchased, amount of purchase, date, historical order data), you don’t know very much about the demographics of your customers. Up to now the catalog has only been mailed using response lists of direct mail buyers of similar products. How would you learn about the demographics of your customers? What other kinds of lists would you test? Explain your answers.

Essay must be minimum 220 words with citations and refrence from:

Stone, B., & Jacobs, R., (2008). Successful direct marketing methods (8th ed.). New York, NY: McGraw-Hill Publishing.

 Allocation of Indirect Marketing Costs

 

1. If a company made a territorial volume analysis and found some subpar territories, how might these facts affect the following activities relating to salespeople?
a) supervision
b) compensation
c) training

2. What supporting points could be made over allocation of indirect marketing costs, by the proponents of each side, in the full-cost versus contribution-margin controversy ? Which of the two concepts do you advocate, and why? 200 word

Abercombie and Fitch Discussion

Please answer the following questions regarding the above mentioned store..

What were some of the business issues that retailers, like A&F, faced in the early and mid-1900’s? How have these issues changed over time?

A&F paid $50 million to settle three lawsuits charging it with racial discrimination. Do you think the lawsuits were justified? Did A&F’s marketing strategies which apparently insulted certain minority groups encourage a corporate culture that was intolerant of diversity? Does A&F, as well as other retailers, have the right to market itself to any ethnic group it wants? Should retailers be free to hire employees with personal appearances that match the image they are trying to project – even if it means not hiring African-Americans and Latinos?

Consumers today are following two tracks: necessity shopping when convenience and price are important and recreational shopping when an individual shops for fun. Many retailers are trying to attract the latter consumer by providing an extraordinary shopping experience. According to a retail marketing expert, Pam Danziger, stores that rock — or “pop” — have the following distinctive features:
1. High levels of customer involvement and interaction
2. A contagious, electric quality
3. An ability to evoke a shopper’s curiosity to explore and experience the space
4. Atmosphere, store design and merchandise that contribute to a comprehensive vision with tangible and intangible elements
5. Do you think that A&F has implemented these features in its stores? Why or why not? Can you identify other retailers who are using emotional branding or appealing to the “experiential” buyer?
6. Do you think that A&F has implemented these features in its stores? Why or why not? Can you identify other retailers who are using emotional branding or appealing to the “experiential” buyer?