MODULE 1 DISCUSSION-SOB2112
1. Marketing is often criticized because it “creates a consumer need for items they don’t actually need”. Support or refute this claim.
2. Based on your analysis, could this change based on the industry that you are evaluating? For example, do some industries focusing on creating false needs whereas others focus on the consumer’s actual needs?
Discussion Requirements:
- Please ensure that the discussion question response is substantive in nature, which includes a minimum of 500 words.
- Please avoid writing the minimum. Make sure that the response is topic specific, relevant to the course material, and is supported by outside academic sources through the use of in-text citations with the inclusion of a reference section.
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