Compose a 1250 words assignment on jack limited marketing strategy. Needs to be plagiarism free! The company should be able to identify the factors that would fulfill the needs of the target market for it to gain popularity and achieve an increase in net margin.
Second, it’s necessary to give Jack Limited a different viewpoint as regards to its store operations and provide invaluable feedback from the eyes of a consumer.
Third, to assist Jack Limited in identifying its preferred positioning by studying the target market.
Fourth, to assist and support Jack Limited in identifying and deciding on the right marketing strategies for its stores to be able to sell more.
This research will focus on the existing market segments of Jack Limited. It will also take note of the possible diversities and differences given the various locations of Jack Limited’s 150 branches in the country.
Retail Business will continue to thrive in the UK. Retailers prove to be helpful to manufacturers and end-users in the achievement of their objectives. For manufacturers and wholesalers, retailers provide the most accessible sales channels for the products. It gives manufacturers the desired sales and profits minus the concerns of managing a store’s daily operations. For end-users, retailers provide a ready and a wide array of product choices to choose from.
In the US and the UK, Retailing is still the fastest-growing segment of the economy. In the US alone, retail contributes about 38% of its gross national product (How to Start a Retail Business. 2008). With this, competition proves to be stiff. Retailers need to devise ways and means to continue capturing their target market’s interests and imagination. It’s a dynamic process that needs to be addressed constantly. Retailers cannot afford to just sit back without being conscious of the current trends.
Given the scenario, Retailers have more roles in fulfilling their customers. According to Mr. Ted Haribut of Inc.Com, Retailers need to involve their customers in their operations and create an experience that would leave a lasting mark to them (Create a Retail Experience. 2008). This way, retailers may be able to establish repeat purchases and eventually, loyalty among the target market.
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