Instructions
A Case Analysis of Uber
Uber is a ride-sharing service that started in 2009. If you are not familiar with Uber, you can learn more about the services it provides at Uber.com.
Construct an eight-page analysis of Uber using the following criteria.
Analyze the market before Uber’s entry. Describe the inefficiency Uber exploited.
Explain Uber’s surge pricing in the context of shifts in supply and demand.
Evaluate Uber’s surge pricing in the context of price discrimination.
Apply the concepts of economies of scale and economies of scope to Uber’s business model.
Apply the concepts of game theory to Uber’s market.
Assess Uber’s potential for international expansion and potential trade policy issues.
Explain the incentive pay model Uber uses and how it affects the principal-agent problem.
Discuss any asymmetric information issues with Uber’s business model.
Your essay must be at least eight pages in length (not counting the title and references pages) and include at least five peer-reviewed resources. Adhere to APA Style when writing your analysis, including citations and references for sources used. Be sure to include an introduction. Please note that no abstract is needed.
If you wish to include a supply and demand graph in your paper, view the video How to Graph in Word for some guidance. Also, not that any graphs you include in your paper should be placed in the Appendix of your paper.
PLEASE REFER TO THE RUBRICS ATTACHED.
PLEASE USE ACCESSIBLE REFERENCES WITH NO PASSWORDS NEEDED.
Attached: CONTEMPORARY CRISES: CASE STUDY OF UBER (Maybe you can get something from here – possible reference)
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Introduction Uber Technologies Inc. is a US-based ride-sharing company that provides services like ride-sharing, ride service haling, and delivering food. The company entered into a partnership with numerous other companies so that they can get huge success in the sector. The main business of the company is the transportation services. The company had the headquarters in San Francisco with global Frontier operations in around 70 Nations. Uber has served more than 110 million users worldwide. The primary objective of creating the application was to connect the local drivers and riders in San Francisco. The business model got a huge popularity and expanded to the worldwide market. In an effort to find a genuine solution for the issue, the company has grown extensively and earned big profits (Alley, 2016). Uber has acquired around 67% of the market share in the transportation segment and 24% market share in the food delivery
