Research Apple Inc. Find a minimum of one library source, which will support your thesis in this assignment. Review your assigned weekly lecture and text reading. Select from this reading 3-5 key concepts, which will also support your thesis. In a two to three page paper, address the questions below. Your paper should follow APA format including a title and reference page. The two to three page paper length requirement does NOT include the title page and reference page. Refer to your classroom area titled South University Policies and Guideline. Using APA Standards in Your Coursework to ensure you are following the correct format.
Describe some of the key decisions its management has faced within the past year or two. Identify an ethical issue the organization either faces or has faced in the past. If it has not been resolved, provide an analysis of how the issue should be addressed. If it has been resolved, critique how the organization resolved this issue based on the materials you have reviewed on ethical decision making.
Submit your report to the W2: Assignment 2 Dropbox by Tuesday, July 7, 2015.
Assignment 2 Grading Criteria
Maximum Points
Submitted a two to three page research paper that included one library source and provided 3-5 key course concepts to support work.
10
Described some of the key decisions its management has faced within the past year or two.
15
Identified an ethical issue the organization either faces or has faced in the past.
15
Wrote in a clear, concise, and organized manner: demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.
10
Total:
50
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Management: Managerial Decision Making
(Course Instructor)
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July 6th 2015.
Apple Inc. Managerial and Ethical Decisions
Introduction
The Apple Inc. company is one of the most successful electronics companies that manufacture mobile devices and computers (Laham & Huth, 2011). Co-founded by Steve Jobs and Steve Wozniak, the company has seen its share price rise from just 3.30 US dollars in 1997 to well above 339 US dollars by 2011. Such a remarkable turnaround in the company’s performance has been credited to key managerial decisions that completely changed the operations in the company having initially faced many challenges. However, there remain major issues in the company’s ethical perspectives that need to be addressed.
Major Managerial Decisions by Apple Inc. in the Past Two Years
The Apple Inc. has been struggling with dwindling sales of its products in the market in the year 2012 (Yglesias, 2013). Most of the causes of the loss in sales are stiff competition from other major application software developers like Samsung and the changes in the company’s marketing model. In a move to reverse the sales trends, Apple Incl. decided to recall its old CEO, a bold managerial decision. In 2013, the company’s new CEO had introduced the discounts that had been removed and positive sales trends were achieved. Only few companies would go back to their former employers in order to turn around company’s performance as the case of Apple Inc. marketing. The hiring of Apple’s new CEO Tim Cook brought up many changes and decisions concerning the company’s operations. The business catastrophe brought by Ron Johnson at J.C. Penney, meant the new CEO had to make a decision in order to save the company’s largest outlet (Yglesias, 2013). Mr. Cook hired John Browett, CEO of TESCO………………..
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