In a portfolio analysis, the market position of a health care organization is examined in terms of its market share and rate of service category growth. Select the hospital of your choice from any hospital currently operating in the United States, and perform a portfolio analysis on it. In your answer, be sure to identify at least 8–10 products or services that the hospital offers, and group them into the 4 possible categories of cash cows, stars, problem children, and dogs. For each product or service, provide a properly cited rationale for why you chose the category you did (i.e., why you chose product A as a cash cow).
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Health Care Strategies: Portfolio Analysis
(Course Instructor)
(University Affiliation)
(Student’s Name)
The John Hopkins Hospital
Introduction
The John Hopkins Hospital in Baltimore is a teaching and biomedical research facility, which is a constituent of the John Hopkins School of Medicine (Health News, 2015). The facility was started through the philanthropic work of John Hopkins, starting to offer health care services in 1889, and the hospital has since grown to be the leading teaching, research and medical center in the United States. It has a patient bed capacity of 951, for general medical and surgery. The hospital offers a number of products and services, ranging from health care research, education and community services and is accredited by the Commission on Accreditation of Rehabilitation Facilities. The facility has been ranked a US top hospital for decades, owing to its range of specialty services and patients outcomes.
The John Hopkins hospital has a number of values that that serve to integrate its services delivery. The hospital core values are listening first, accountability, push boundaries (striving to deliver its services with excellence), using the best skills to tailor its services in a smart way and teamwork. The main reason why the organization values are critical in portfolio analysis is that it helps in discerning the extent of service delivery. The hospital services extent to other countries of the world, owing to its excellence and quality healthcare.
John Hopkins Hospital Portfolio Analysis Themodel of BCG portfolio analysis, which was developed by Boston Consulting group, is a strategy of analyzing the marketing growth (Whitehead, 2015). Through the model, a business is classified based on its potential to increase market share and profits with reduced costs. The BCG matrix has four components; the………………….
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