Design a persuasive campaign aimed at promoting online education. In explaining your campaign, you must identify the following items:
The campaign’s central message or slogan
The target audience for the campaign
The medium used to promote the campaign
The intended persuasion outcome for the campaign
After providing the details of your campaign, you must explain why you believe this campaign will be effective using at least three of the persuasion theories that you learned in this course. You will need to cite at least four (4) outside sources besides the textbook. Material from those sources can be used to support details of your campaign or the persuasion theories that you reference in the paper. The paper must contain an introduction with thesis statement, at least five body paragraphs, and a conclusion. For a review of how to create these elements of an essay, visit the Ashford Writing Center (Links to an external site.). The explanation of the campaign should be no more than 1000 words out of the total word count.
The Final Paper
Must be 2500 to 3000 words long in double-spaced pages (do not include title and references pages in word count) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.).
Must include a separate title page (Links to an external site.) with the following:
The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
Must document all sources in text (Links to an external site.) in APA style as outlined in the Ashford Writing Center.
Must include a separate references page (Links to an external site.) that is formatted according to APA style as outlined in the Ashford Writing Center.
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Introduction
The growth in economy of the United States has coincided with an increase in demand for education. Although some sectors of economy have been affected by recession and harsh economic times, education continues to witness unprecedented growth. However, learning opportunities of American students have historically been shown to be shaped by factors beyond their control. (Lips, 2010) has identified the factors that influence education of American students as geography, finance and access to quality education. Online education provides an alternative source of instruction helping to break such barriers and increasing access to education among the American students.
The Central Message of the Campaign
Spend Less Money, Less Time In Class, and Learn More Through Online Education!!
In making an advertisement campaign, there is need for a slogan or central message. The message must be short, captivates and is easy to remember. The central message that was chosen for the online education campaign is “Spend Less Money, Less Time In Class, And Learn More Through Online Education!!. The slogan is short and captures the main theme of the campaign, that is, online education. In addition, the use of the words “less money, less time and learn more” captivates the audience since it shows that the campaign will address the major factors that hinder access to education. As outlined in (Lips, 2010) geography, finance and accessibility of quality education are some of the barriers towards education among the students in America. The creation of a slogan that captures these factors will be critical in attracting……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….
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