For your assignment this task, please view this brief presentation on reach conducted by Dr. Kathleen Vohs of the University of Minnesota:
https://www.youtube.com/watch?v=ha97-2Bbz0g
After viewing this presentation, write a brief essay in which you describe the study and its results in relation to self-objectification and social-role theory. Your response should be two-to-three paragraphs in length.
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Self-Objectification and Social-Role Theory
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Presentation on Reach Conducted by Dr. Kathleen Vohs of the University of Minnesota
The brief outlines that women are objectified in advertisements and this is shown in the differences between the perceived cheap and expensive products. In research on women objectification done by Dr. Kathleen Vohs of the University of Minnesota and published in Journal of Psychological Science shows that women are more comfortable in sexual imagery in advertisements of luxury products than with cheap products (TIME, 2013). In a research on 47 women on advertisements for watches prized randomly shows that women associated with more expensive products were less emotionally upset than when associated with cheaper products. However, no difference in attitudes towards products was found among men. Researchers in psychology have found that the experience of one growing as a woman may evolve being treated as object to be evaluated. According to (Bailey, Lamarch, Gammage & Sullivan, 2016; Rollero & De Piccoli, 2017) self-objectification occurs when people treat themselves as objects to be evaluated by other people in the society. Rollero & De Piccoli asserts that in western societies, there is social construction of female body……………………………………………………………………………………………………
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