drawing on the insights from the article provided below (Iansiti and Lakhani 2017), write a report that critically evaluates the process design or the supply network design of an organisation with which you are familiar, and propose recommendations for further improvement.
You need to choose between one of the following levels for your analysis:
- Operations level
- Supply network level
In the report, you are required to:
- Describe the organisation so that the reader can clearly understand what the organisation does and the organisational context (about 150 words)
- Describe the process flow (or the supply network flow) of the organisation and define the key performance objectives and their relative importance for the business. If it is a large organisation, you may focus on only a part of the operation/network or one product line (about 250 words)
- Use some of the concepts from process design (or supply network design) topic to critically analyse the current operations design and propose recommendations, which would contribute to improving one or more operations performance objectives that you identify as most important for the business. (about 700 words)
- Discuss briefly, how emerging digital technologies, such as the examples provided in the article, could assist in further improving the operations performance of the business. (about 250 words)
- A conclusion which summarises the report (about 150 words)
You are strongly encouraged to:
- Use the Phase 1 comments from other contributors to broaden and strengthen your understanding of the concepts.
- Draw on the relevant insights from the following article. This article discusses how digitisation is dramatically changing the nature of operations and process management decisions and their implications for the operations managers in the 21st-century.
Iansiti, M & Lakhani, K. 2017, What the companies on the right side of the Digital Business Divide have in common, viewed July 26, 2018, https://download.microsoft.com/download/0/4/3/0430CF1B-0E7B-44E0-BAF4-23C03E12F065/The_Digital_Business_Divide_white_paper.pdf
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Starbucks Global Supply Chain Network
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Starbucks Global Supply Chain Network
Brief Organizational Description
Starbucks is a US multinational corporation that was funded in 1971 and its headquarters in Seattle. The company has since seen its operations increase and has since opened many stores across several countries in the world (Starbucks, 2017). Starbucks specializes in coffee but has since added more items to its menu in order to meet the increased consumer needs. However, one of the significant products that has distinguished the company from some of its competitors in the market is its specialty coffee. Starbucks has local and international competitors in coffee business, which include X-Coffee, Dunkin Donuts, Costa coffee, and the infamous McDonald’s coffee. The company specially analyses its Arabica coffee from farmers in Africa, Asia, and South America to ensure only quality coffee is sourced. This is made possible from the company’s well developed global supply chain network whose goal is to reduce cost and improve efficiency. The company through the field officers assesses and sources high quality Arabica coffee, which are then loaded, carried to regional distribution centres, then to the central distribution centres and finally shipped to roasting plants in the United States.
Description of the Company Supply Network Flow Starbucks provides array of products, but as outlined earlier in the paper, it is the company’s specialty coffee that has made it gain its reputation among its consumers all over the global markets that it serves. Operating over 15,000 global stores in over 70 countries, the company has developed a global supply chain under the key performance objective of cost reduction, sustainability and efficiency. Russell & Taylor (2014) define supply chain as the activities, functions and facilities that are involved……………………………………………………………………………………………………
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