- Write a 175- to 265-word response to the following questions:
How has government regulation and oversight influenced health care products and services? Provide an example.
Do you think this regulation and oversight does more to help or hurt health care? Please explain.
Consider health care reform. Should the Affordable Care Act (Obamacare) be repealed entirely, some parts or none at all? Justify your reasoning.
Has Obamacare effect you or someone you know personally? Was the effect positive or negative?
- The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources.
Select 1 of the following in your community or surrounding area:
- Walk-in clinic, such as an urgent care facility
- Retail clinic in your local grocery store or retail pharmacy
- No-appointment physician’s office
Research the market of this facility. Consider the following as you complete your research:
- Demographics of the consumers who use the facility selected
- The location of the facility selected
- The marketing used to bring in consumers to the facility selected
Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected. Ensure you:
- Describe the facility selected, including its location.
- Analyze the demographics of the consumers who use the facility selected.
- Include the cultural and generational demographics in your analysis.
- Analyze the marketing approach used for the facility.
- Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
- Consider whether marketing techniques can be the same when marketing to different demographics.
Cite at least 1 reputable reference.
- Write a 175- to 265-word response to the following questions:
How has technology influenced consumer choices? Provide specific examples.
How are advances in technology and medicine enabling consumers to live healthier lives?
How may they enable you to be or live unhealthy?
Use health care products and services
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Healthcare Consumer Trends and Marketing
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September 27, 2020
Healthcare Consumer Trends and Marketing
Part 1: Government Regulations and Oversight
The health care industry is considered the most regulated industry in the world (Niles, 2019). The author points out that the United States health care is regulated under governmental and nongovernmental regulations. Government regulations serve to protect the public through the provision of programs that improves the well-being of its citizens. The oversight involves government monitoring, reviews, and supervision of the healthcare programs. In the United States, the government regulation and oversight helps the health care industry. Through regulation and oversight, public welfare programs for example Medicaid and Medicare have rolled out. Such programs are critical in the provision of welfare services and ensure the health care industry can perform effectively in serving the citizens. Also, government oversight such as control of abuse, waste management, and fraud control has allowed the seamless provision of services. Such oversight roles have also ensured ethics in health care followed by health care providers and professionals. The Affordable Care Act (ACA) has been hailed for reducing the federal health care deficit and increase insurance coverage and expansion (Glied & Jackson, 2017). However, some believe the act should be repealed totally, whereas others believe it is good and that only some sections need to be repealed. However, due to the significant improvements, it has brought to the health care sector, only some sections of the ACA should be repealed. The provisions of the Medicaid expansion and the structuring of the premium subsidies in ACA has led to significant expansion. Also, the dependent coverage and its high-risk pool provisions have increased coverage among those who did not have insurance cover. Such provisions have brought dramatic impact and should be retained. The ACA has had a positive impact on the people who initially could not afford health care insurance. I know of a friend whose family had limited access but thanks to the high-risk pool provisions…………………………………………………………………………………………………
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