5 paragraph format (introduction/body/conclusion)
For this assignment, you will investigate a social media public relations (PR) campaign by an organization. Some examples of platforms are LinkedIn, Twitter, Facebook, Google+, Pinterest, and YouTube. The organizations can be national or can be local to your area.
In this assignment, you will need to include the following components:
· Provide information about the social media platform.
· Provide information about the organization and its campaign.
· Discuss the campaign based on the information discussed in the Unit V Lesson. (Is it effective? What, if anything, can the organization do to improve PR through social media?)
You will need to reference at least two academic sources. Webpages provided by a company or organization (e.g., an “About Us” page) will be accepted for this assignment as a valid, academic source.
Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The assignment should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated.
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Social Media Public Relations (PR)
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Introduction
Studies have showed that many people are represented on various social media platform, thus becoming one of the crucial channels that organizations use to connect with their current and potential customers. Social media is an internet-based technology that allows the organization to engage one on one with each of its customers, thus enabling the company to improve customer experience(Wang, 2015). This study investigated social media public relations by organization and Starbucks. Therefore, this paper discussed the use of Twitter and Facebook by Starbucks to enhance its customers experience. Starbucks campaign on social media allows the company to collect feedback from its customers and disseminate crucial information about its products and services.
Information about the social media platform
Starbuck embarked on new customer-facing initiatives to salvage the declining sales in March 2008. Some of the initiatives that were suggested during annual shareholders meetings included the introduction of semi-automatic espresso machine which allowed banstas to make eye contact with the customers. However, the launch of MyStarbucksidea.com marked Starbucks’ entry into the social media arena(Maiorescu, 2017). The website carried the message “Help shape the future of Starbucks —”. By 2011, over 100,000 ideas had been posted in the website and 250,000 people had signed to the website. In the mid of 2008, Starbuck was looking for a different social media platform that enables it to interact to each individual customer. Brad Nelson, a barista with the company approached Chris Bruzzo, the Vice President brand content and online, and explained to him the numerous opportunities Twitter as well as how the company can use Twitter to engage with customers on a real time basis. Starbuck opened its first account with Twitter in July 2008 and Nelson was tasked with responsibility of being product manager(Diana & Shannon, 2017). The main goal of Nelson was to bring Starbuck experience to the online community, chat with customers about new contests, blends and offerings, address their problems and identify unhappy customers by chatting with them on real time. According to Fortunes 500 Companies, Starbuck is ranked
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