For this assignment, you will create a communication strategy that fosters change and innovation in an organization. Explain the context in which it occurs and the options that are available. Develop a solution that will solve the organizational issue and meet the needs of the people involved.
Feel free to use the same organization you researched for the Unit VI and Unit VII assignments. You are not limited to this organization, but it may be easier to complete the assignment since you have already researched it for Unit VI and/or Unit VII. You can use the same sources for all assignments, if applicable.
In the report, you will provide a potential audience analysis, create a purposeful message, and discuss a type of channel that you could use for feedback. Include answers to Neal’s (2010) communication questions, which are listed below:
1.What am I trying to achieve?
2.How will my audience react to what I am trying to achieve?
3.Will my message be resisted?
4.What do I know about my audience that will help me tailor my message? (p.40)
Do not include the question/answers in a bullet or list format. Instead,integrate the responses in your paragraphs.
Use the standard five-paragraph format (introduction/body/conclusion). Include at least two academic sources. APA format should be used. Theassignment should be a minimum of two pages in length. Content, organization,and grammar/mechanics will be evaluated.
Read: fosters change and innovation in an organization
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Communication Strategy
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Introduction
Communication strategy is very crucial to an organization since its is the only means the company shares important information with its customers. Through communication, the organization is able to understand the needs of the consumers and addresses key issues that affects productivity and performance of the organization(Kasper & Kellerman, 2014). As a result, organization must develop a communication strategy that foster change and innovation. Change and innovation is inevitable in the organization and they play significant role in enhancing competitive advantage of the organization. This paper developed communication strategy aimed at improving change and innovation in Ford Motors.
Context analysis
The essences of developing communication strategy were to use appropriate message to enhance value position of the organization. Recent study showed that effective communication helps the management to convince the employees to embrace change in the organization and attracts employees that foster innovation and creativity. The objective of developing communication strategy was to create a message that explains to the employees the importance of change and how it will enhance innovation in the organization(Johnson-Sheehan, 2017). The second objective was to create the right message that Ford Motors uses in marketing and promotion to show to its customers that its products were manufactured with precise innovation. This ensures that the company keeps up with the existing market forces. It is important to note that change is a process and all the employees needs to be involved to minimize resistance. Drastic change is sometimes necessary if it enhances competitive advantage of the company and drive sales.
Audience reaction
Studies have showed that people react different to the change and to ensure that audiences have a positive reaction to change in the organization, it is appropriate to use transformational style of leadership. This is useful when informing the audience, the reason for initiating change and innovation in the company(Kasper & Kellerman, 2014). It is important to analyze the reaction of the audience and how they will behave after process of change stated. This helps in putting in place mechanism to counter negative reactions. Therefore, the message to use in this case is to inform the employees and the customers the needs for the Ford Motors to initiate change and adopt more innovate techniques in their production. The appropriate communication strategy includes the use of memos for the employees and email to customers as well as the print media. These………….………………………………………………………………………………………………
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