For this assignment, you will research the different ways that managers and leaders use communication to guide their organizations.
Find an instance where the organizational leader communicates directly with his or her employees, investors, or customers. Analyze the message, the channel, and the potential for feedback. Do you believe that it is effective?Do you believe that it is the same type of message that a manager would send?Why, or why not?
Remember to focus on the communication styles of both leaders and managers.Strive for an equal balance between the two types of communication styles in your assignment.
Example: The Apple events that occur in Cupertino whenever Apple unveils a new product or service are examples of the type of communication you should be analyzing in this assignment. During the events, CEO Tim Cook addresses an audience of employees, investors, and the general public. Cook uses multiple channels to communicate with the audience, including a live face-to-face discussion, live streaming of the discussion, and a recorded video. For the assignment, you would view one of the events, analyze Cook’s message and the effectiveness of the channels, and discuss the potential for feedback. Analyze whether or not the message is an effective example of leadership. Explain whether or not you believe a manager could, or should, use the same types of channels to relay a message. Would it be effective?
Use the standard five-paragraph format (introduction/body/conclusion). Include at least two academic sources. APA format should be used. Theassignment should be a minimum of two pages in length, not including the title and reference pages. Content, organization, and grammar/mechanics will be evaluated.
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Introduction
Chevron focus its operations to exploration, extraction and refinery of petroleum products particularly natural gas and crude oil. It is one of the leading petroleum companies with subsidiaries that operates across the world(Chevron, 2016). The company use various communication methods to inform the shareholders, the customers and the employees about the new prospects of the company. John S. Watson, the CEO of the company uses several communication channels which include investor meetings, presentations to the investors, investor conference and press release to inform potential investors, the employees and the general public about company’s operations.
Discussion
One event that leadership of Chevron used communication to guide and informed the potential investor was in 2016 when John S. Watson announced production growth of the company. In this event, the CEO used presentation, video streaming, investor meetings and press release as communication channels. The CEO informed potential investors and general public that major projects that were being undertaken by Chevron had been successfully completed(Chevron, 2016). In his speech, the CEO projected an increase in energy production and reduction in operational costs. The completion of these major projects would enable the company to increase energy production and enhance revenues, thus maintaining a strong balance sheet. In addition, CEO emphasized that the move would enhance efficiencies within the company thus reducing administrative and operational costs thus increasing the net cash flow significantly. John S. Watson delivered the message in a timely and effective manner with the objective of boost investor confidence. The fact that the CEO included forward statement in the communication, it was an assurance to the current and potential investors that Chevron was headed to the right direction(Chevron, 2016). The leadership of Chevron in this event utilized very effective communication channels to relay………………………………………………………………………………………………
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