For this assignment, you will write a case study analysis that focuses on the communication strategy of an organization of your choice.
In this assignment, you will need to a) summarize the communication strategy of your chosen organization, b) analyze the communication strategy of your chosen organization, and c) explain how you would integrate the communication strategy into the current organization where you work or into a former organization where you have worked.
A. Summarize the Communication Strategy
Locate an article that discusses the communication strategies used by your chosen organization. After reading your chosen article, you may find the exercise below to be helpful in developing a summary paragraph. Identify the author(s) of your chosen article, and complete the following exercise:
[Insert author’s name here] discusses how innovative communication processes have helped [insert name of the organization here] resolve [insert issue here].
The top reason [insert author’s name here] holds that position is __________.
A second reason [insert author’s name here] holds that position is__________.
A third reason [insert author’s name here] holds that position is __________.
After filling in the blanks, you should have a list of the positions andclaims made by the authors about your chosen organization. Shape your notes into a summary paragraph. (Do not simply include the list that you completed in the exercise above.)
Remember that the summary paragraph is where you will present information from the source. You will provide your analysis and interpretation in the following section of the paper.
B. Analyze the Communication Strategy
Be sure to include how the communication strategy impacts the organization on multiple levels. Feel free to use the four levels of sales, services, value chain, and continuous improvement as a model, which was discussed in the case study on the Dell Computer Corporation in the Unit VI Lesson. (Note: Your categories may be different.)
In the analysis portion of the assignment, discuss any problems (or potential problems) with the communications in your chosen organization, and provide potential solutions based on your research. Include ways that effective management could help to provide a solution.
C. Explain Integration Techniques
Finally, explain how this communication strategy could be integrated into your current or former workplace.
You will need to reference at least two academic sources.
Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The assignment should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated.
The link below provides some helpful tips for writing a case study analysis: http://college.cengage.com/business/resources/casestudies/students/writing.htm
Resources
The following resource(s) may help you with this assignment.
◾Citation Guide
◾CSU Online Library Research Guide
◾Submit Writing Center Request
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Introduction
The key objective of a communication strategy is to ensure that information inside and outside the organization is communicated effectively with the sole purpose of achieving the core organizational objective. Studies have showed that communication determines how business operations are carried out(Treweek, et al., 2013). The management uses the communication strategy to inform the employees the targets of the business and how it will be achieved within specified timelines. As a result, it is the duty and responsibility of the management to develop, adopt and implement communication strategy that works best for the organization. This paper analyzed communication strategy used by Access System America, Inc.
Summary of communication strategy
According to Goetsch et al. (2014), Access Systems America, Inc. adopted communication scheme that engages all the shareholders because they have the obligation to meet the organizations’ objectives. This communication strategy enables the management to freely interact with all the shareholders and clients via online based systems(Kasper & Kellerman, 2014). Similarly, the shareholders and clients can access organizations’ website and post their concerns and issues affecting them. These include the suggestion on how the organization should address these concerns. All the issues and concerns posted on the company’s website are seen by the management and those that can be acted upon immediately are addressed. The communication strategy is also designed to allow the sales team to directly interact with the clients on real time. In the process, the sales team gathers the information about the market and advice marketing manager accordingly(Goetsch & Davis, 2014). Typic………………………………………………………………………………………………
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