You have worked to take apart and analyze the elements of an argument. You have had a chance to see common problems in reasoning and ways to make the argument more effective. You have also had a chance to examine visual arguments and their methods of persuasion. Relying on the information you have gained in the course, the Final Project is your chance to offer a full dissection of two television commercials, complete with an expression of the style of argument, use of images, structure, and conclusions. You will compose a critical thinking analysis of two television commercials. The paper should be at least 5 pages long and provide a full analysis of both commercials. You may write more than 5 pages, but if you are under the requirement, this is a sign that you will need to add more depth and detail to the essay. Select two commercials for the project. If you do not regularly watch television, you can still complete the assignment by searching YouTube or individual product websites to find advertisements for products, goods, or services. Choose one commercial that you think is effective and persuasive, and another that you think fails to make a strong argument. First, you will describe what happens in each commercial. Assume that the reader has not seen either commercial. Explain the use of words, images, and sounds. Next, put into words the premises, claims, and conclusion from each commercial. Identify which styles of argument are being used. Introduce and explain the various arguments, the visual elements, any fallacies, and appeals to ethos, pathos, and logos. Discuss what the commercials have done well or what is lacking. Finally, offer two suggestions that would strengthen each commercial. What would make the effective commercial even stronger? What would cause the ineffective commercial to become persuasive? Explain why this would make a difference in the final outcome for the commercial.
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Introduction
Television commercials is one of the segment that contributes significantly to the economy of the United States. This has made television content analysis one of the interesting research area in the academics. Television content analysis allows the industries to determine whether the advert captures the attention and maintain audience attention(Zantides, & Zapiti, 2011). Since the advertise especially commercial adverts through television continued to metamorphosis on a daily basis, modern advertisement focus mostly on the creativity of content, the language and the target audience. This approach has proved to deliver the core objective of the advertisement. Although there are myriad goals of commercial advertisement, this paper focused on the goals of appealing to the target audience and increasing product recognition.
Competition continues to become fierce since more and more products enters market on a daily basis. This is also attributed to the fact that consumers………………………………………………………………………………………………………………………………………………………………………………………………………………………………….
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References
De Ros, K. M. (2008). A Content Analysis of Television Ads: Does Current Practice Maximize Cognitive Processing? Indiana: Indiana University.
Gbadeyan, R. A. (2010). Content Analysis of Selected Television Commercial To Children In Lagos Nigeria. African Journal of Marketing Management, 2(5): 101-106.
Lim, G. & Furnham, A. (2016). The University of the Portrayal of Gender in Television Advertisements: An East-West Comparison. Pyschology, 7: 1608-1623.
Vasavada-Oza, F. (2009). Content Analysis of Lifebuoy Soap Television Advertisements in the Post Liberalization Era. 8th International Congress Marketing Trends Paris, 16th – 17th January 2009. Paris.
Zantides, E. & Zapiti, A. (2011). Children’s Representation in Advertising: A Content Analytic Look. International Journal of Humanities and Social Science, 1(20): 48- 54.
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