Respond to the four writing prompts below. Your responses must include information from your course materials and from outside research, including at least two resources from the Waldorf Online Library and at least two online sources. Suggestions for online sources can be found in Appendix 12.A in your textbook. The Waldorf Online Library can be found in the myWaldorf Student Portal. The library offers several research resources, such as short tutorials on subject research guides and accessing the library. You can also reach out to the librarians at librarian@waldorf.edu.
1. Create a case study summary of the company you have chosen including a general overview of the company and its external environment, a list of its current strategies and objectives, and a financial analysis of the company using ratio analysis.
2. If the company continues with its present strategies and objectives, where will it be in five years?
3. If you were the CEO of the company, what strategies would you recommend and why?
4. Describe the competitive strategies used by the company’s main competitors. Which of these strategies are the most effective? How can your company combat these strategies? Support your answers
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Google Inc. overview
Google (Google Inc.) is a Delaware corporation founded by Larry Page andSergey Brinin 1998 with its headquarters located at Mountain View, California. Initially, Google was mainly an internet search engine technology provider, but the corporation has expanded its services to include several collection of products and services(Ryan, 2012). The name Google originated from a misspelled googol which is a mathematical term that refers to 1 and followed by 100 zeros. The founders found the term appealing because it aligned with the company’s mission which is “to organize the world’s information and make it universally accessible and useful”. Sun Microsystems funded the development of Google at the cost of $100,000. The primary objective of Brin and Page, the founders of Google was to create a giant internet engine.
Currently, Google has been the better internet search engine because it provide quality service better that its competitors such as Yahoo. By 2000, Google had gained international attention because users were able to search information from 15 different language. This also followed the release of Google toolbar in late 2000. The then board chairman Eric Schmidt joined Google team in March 2001, when the company entered into a partnership with Apple Inc. As part of growth, Google released Adwords in 2002, which introduced a new pricing cost per click for advertising(Latif, Hassan, Latif, Ras………………………………………………………………………………………………………………………………………………………………………………………………………………………………….
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