Choose one of the following companies:Amazon, Apple, McDonald’s, Tesla, Facebook, Walmart, or Target.
Research your chosen company, and then briefly summarize the history of the company from start-up until the present time. Be sure to include some information about how much it has grown and why this growth has occurred. Then, develop and elaborate your own theories as to how boundaries and framing may have affected some of the decisions that led the company to where it is today. Be sure to include the following elements in your case study:
– how bounded awareness can improve the decision-making process,
– at least one example of boundaries exhibited by the company, and
– at least one example of framing concerning the company.
Your case study should be a minimum of two pages in length, and it should be formatted according to APA guidelines. Please include the following three headers in your case study: Introduction and History of the Company, Example of Boundaries, and Example of Framing. You must include at least two academic references to support your work (the textbook may be one of those references). Any information from these resources must be cited and referenced in APA format.
Textbook:
Bazerman, M. H., & Moore, D. A. (2013). Judgment in managerial decision making (8th ed.) [VitalSource Bookshelf version]. Retrieved from https://online.vitalsource.com/#/books/9781118543139
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Case Study – Apple, Inc.
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Introduction
In the past 40 years, Apple Inc. has managed to defy the odds of success and repeatedly shunned the status quo in the way the company interacts with its customers. It is clear that Apple Inc. is not ready to follow and engage in unwritten rules of marketing, technology and business(Brockmann, et al., 2015).The persistent strength of Apple’s brand has made the company to break odds with other marketers that relies on Facebook, twitter and other social media networks without adverse consequence.
Analysis indicated that Apple use social media network different as compared to its competitors in the technology world. Recently, Apple integrated Twitter into Mac and mobile operating systems, which acknowledged their customers’ need for social apps(Bazerman & Moorie, 2013). In addition, the Apple acknowledges the value of social media by operating several Facebook and Twitter accounts for its various sub-brands such as iBooks, iTunes and App store.
Growth Apple App Store offer over 2 million mobile and computer application that consumers can choose to download on a pay basis. Cook has over 1.44 million followers in a period of two years after joining(Bergvall-Karebon & Howcroft, 2011). In the other hand, Apple Music has attracted over 7.5 million followers, the App Store has hit 4 million followers, the iTunes is slightly above 806,000 followers and Beats1 account which was recently launched has received more than 314,000 followers on twitter(Holzer & Ondrus, 2011).The Apple App Store provides developers with 23 categories to distribute the………..
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