Real Estate Memo
Evaluative Memo –
Deductive Structure
FORMAT FIGURES AND TABLES
Tables and figures supplement the text; therefore, “refer in the text to all tables and figures used and explain what the reader should look for when using the table and figure. Focus only on the important point the reader should draw from them, and leave the details for the reader to examine on their own.” (Owl)
Documents have 3 Structural Parts
| Parts of Document | Macro-Questions Answered | Content Provided |
| Introduction | What is this and why should the reader care? What will the document discuss (if it answers more than one question) | ISSUES PREVIEW OF TOPICS |
| Discussion | – What is the story? | DISCUSSION OF EACH TOPIC First Second Third |
| Ending | – What’s next? | Notification of, or recommendations for, future action or polite close |
| Harvey Lillywhite and Kevin Dungey. (2019), Mastering Business Writing, 2nd ed. QCG Press |
What is an issue?
An area of shared interest between the writer and the reader
Deductive Style
DIRECT
Message First – Acknowledges the readers ae busy
Each part of discussion addresses a key question and should begin with the ANSWER to that question
Sometimes it is better to delay or postpone the main message
Bad-news letter
Asking reader for something they may not want to do/give
See Appendix C – Mastering Workplace Writing
Writing good-news, bad-news, and persuasive correspondence
Format for Business Writing
Often emails, memos, letters, and some reports are predetermined (standardized by organization)
Our memos will begin by filling in the blanks:
To:
From:
Date:
Subject:
Claims, Supports and Warrants
In Rhetorical Analysis,
A claim is something the author wants the audience to believe.
A support is the evidence or appeal they use to convince the reader to believe the claim.
A warrant is the (often implicit) assumption that links the support with the claim.
Key Questions
Is the recommended home affordable?
Is the recommended home the best location for commuting?
Is the recommended home large enough for the family?
Will my children have a good public school education if we buy this home?
Is the recommended home a good value for the area?
Is the recommended home near parks, shopping, leisure activities?
Memorandum
To: Vera Case, Manager
From: Jane Doe, Intern
Date: September 20, 2023
Subject: Recommended Home at Kraft Hill Road for the Tanner Family
A new job opportunity prompted the Tanner family to request assistance finding a new home that meets specific criteria . The family has certain requirements for their new home, including a spacious house large enough for a family of five within their allotted budget, comparably priced with neighboring properties, a short commute time, access to schools, and nearby convenience and recreational options. The home at 9825 Kraft Hill Rd, Perry Hall, MD 21128 is perfect for the Tanner family as it satisfies all the family’s identified needs .
Spacious House that Satisfies Needs
The house at 9825 Kraft Hill Rd is the ideal size for the Tanner family. This property is 3,674 square feet and exceeds the family’s criteria, with four bedrooms and 3.5 bathrooms (Redfin, 2022). The extra room provided in the basement makes a private, at-home office a possibility (Redfin, 2022). Although this residence sits on .3 acres, the gated yard, accompanied by a playground equipped for child’s play and family gatherings, sufficiently makes up for the .3 discrepancy in lot size requested by the client (Redfin, 2022). Figure 1 shows the ample backyard living space. This home meets the requirements for living space and outdoor enjoyment. In addition to being an appropriate size, Kraft Hill house offers a reasonable commute time to Kimberly and Daniel’s place of employment.
Intro and first paragraph only
Purpose
Summary
Bottom Line
Figure 1. Displays backyard view of 9825 Kraft Hill Rd (Redfin, 2022)
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