Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?
Note: Please review my expectations for the assignment. A brief review–I expect your response to be approximately 2 to 3 pages in length; make sure to include 2 or more references, present your work in APA Format.
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Trust has become the center of discussion within market department in a business organization, media and academia. According to the survey conducted by the Reader’s Digest European Trusted Brand 2010, only 13% of the customers trust brands advertised and 32% trust brands from internationals companies as compared to 48% of the customers trusting brands used by their work mates, friends and neighbors(Hong, & Cho, 2011). These findings contrasted the findings of Nielsen Global Online Consumer Survey which showed that 90% of the customers trust brands recommended from colleagues while 70 % trusted brands basing on the consumers’ opinion posted online. The analysis from the two survey indicates that consumer trust can be building basing on various factors. Marketers consider trust as one the integral aspect of building customer relationship in the business. Some of the factors used by marketers to enhance customer trust include marketing communication strategy, customer satisfaction, net promotion metrics, and engagement and fandom advocacy.
Factors influencing customers trust
Most literatures have indicated that overall custo………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….building loyalty and community…………………………………………………………………………………………………………………………………………………………………………
