Journals are private and between you and the instructor only. Approach this activity as (a) an opportunity to reflect upon and apply what you learn each week based on the assigned readings, discussions, and activities and (b) an opportunity to share your knowledge and expertise based on your past educational and professional experiences. As a successful professional, you will need good reflection and writing skills. Journal activities offer you the opportunity to further develop these skills.
Prompt
For this task, answer the following questions:
What is your reaction to the Chapter 4 material? Did any of your previous perceptions about trances or visual illusions change?
What is the difference between visionary and possession trances?
Which demographic groups are most susceptible to visual illusions? Why do you think this is the case?
What are the main psychological (cognitive) symptoms of visionary trances? Describe them.
Specifically, you must address the following rubric criteria:
Critical Thinking and Reflection: Support your claims with relevant examples of personal experience, previous learning, or logical thought process.
Integration and Application: Show good depth of knowledge of the module content and demonstrate that you have read the module content.
Voice: Write in a style that is generally appropriate for the intended audience and attempt to use a consistent voice.
What to Submit
Submit the assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Use APA format.
In this course, the Learner-Faculty Connect video assignment will be used for reflection as well as to discuss your preparedness for upcoming weeks. This is a private conversation between you and your instructor, and you are encouraged to deeply explore the concepts presented.
Prompt
In this mentor-focused video check-in, you will look at the project scenario for MBA 540 and have an asynchronous discussion with your instructor regarding any initial concerns about the project scenario and the course project submission due in Module Nine. Review the course infographic to review the course structure and check when each of the three milestones, which pave the path to the project, is due.
As you record the video in the Bongo Q&A tool, consider the criteria listed in this assignment.
You are highly encouraged to continue reaching out to your instructor so any concerns and questions are addressed prior to when Milestone One is due. Discuss your progress and these concerns with your instructor through this video submission.
Record a short video sharing your expectations and understanding of the MBA 540 project. Address the following criteria:
Identify any initial questions or concerns you have regarding:
In preparation for the upcoming milestones, address the following:
If you have any additional questions or require additional support from your instructor, let your instructor know either in this video or through an alternative format.
What to Submit
Using Bongo, record a video that is 3 to 5 minutes long.
If you are not able to record a video, submit this assignment in an alternate format, such as a 1- to 2-page Word document or a 1- to 2-slide PowerPoint presentation.
The purpose of this assignment is to infer applicable state statutes, codes, and laws. You will also begin thinking about scenarios where it may be necessary to report a situation to the appropriate authority.
Parameters
To complete this assignment, you will create a flow chart
A flow chart would range 1.5 – 2 pages
Your creation should be submitted in Word or PDF through Blackboard.
Prompt
Following thorough review of state statutes, codes, and laws, students should develop a flow chart or brochure with instructions on steps required for mandatory reporting, who is responsible to report, information required for reporting, website or phone number, and definitions of abuse. List of statute(s) supporting this reporting must be included.
While a flow chart or brochure is less formal in style, at least two resources should be included.
The purpose of this assignment is to report how to work with minority groups when considering empirically based treatments.
Parameters
This brochure will be designed as a two-page tri-fold brochure, referencing the Society of Clinical Psychology website: https://div12.org/psychological-treatments/. Think about the brochure as a double-sided brochure if you were to print it out, which means that each of the two pages of the brochure should be tri-fold. Please include a minimum of three references to this website and link the site to the appropriate location. You are expected to use the current APA formatting for citations.
Canva, Venngage, and Visme are just a few of the free online tools that provide brochure templates to help you get started!
Prompt
Navigate to the Division 12: Society of Clinical Psychology database of Psychological Treatments and related treatment-specific resources. Using the site’s “Treatments” tab, select and review one psychological treatment from the provided list. This treatment should be one that you want to get trained to provide to treat clients.
Your brochure will market your treatment so that clients know what you are providing in therapy and how this treatment is successful in minority groups. This brochure will include, but not be limited to:
the name of your practice, location, and contact information (you can make this up) on the cover of the brochure, along with the name of the treatment you are going to describe in the tri-fold document;
a summary of the selected psychological treatment and its target group in a section called “Treatment Summary;”
the population used in the clinical trials (including cultural composition) in a section called “Research Population(s);”
the treatment’s underlying assumptions, beliefs, and values in a section called “Values and Assumptions of Therapy;”
potential benefits and limitations when used with culturally diverse populations in a section called “Benefits and Limitations for Diverse Populations;”
recommended implementation of “adaptations” when used with marginalized groups in a section called “Potential Adaptations of Therapy,” and
references from the website on the back cover in a section called “References.” This section should list your sources in the current APA style.
Your task is to create multiple charts using Power BI as part of your continued analysis to help TC Ice Cream grow its business through improved operations and sales. Follow the directions in the Module Seven Power BI Assignment User Manual to create a trend chart and a column chart in Power BI.
Specifically, you must address the following rubric criteria:
Create a trend chart to represent the subcategories of the data.
Use Power BI on the virtual desktop infrastructure (VDI) to complete this step.
Use the TC Ice Cream Excel Workbook available to you on the VDI.
Recreate a trend chart in Power BI from your completed TC Ice Cream “Division Analysis” worksheet.
Articulate and appropriately label the chart you created in Power BI.
Take a screenshot of the chart, paste it in a Microsoft Word document, and convert it to a PDF.
Name the PDF as follows: Power_BI_Chart3.
Create a column chart to represent the subcategories of the data.
Use Power BI on the VDI to complete this step.
Use the TC Ice Cream Excel Workbook available to you on the VDI.
Recreate a column chart in Power BI from your completed TC Ice Cream “Division Analysis” worksheet.
Articulate and appropriately label the chart you created in Power BI.
Take a screenshot of the chart, paste it in a Microsoft Word document, and convert it into a PDF.
Name the PDF as follows: Power_BI_Chart4.
What to Submit
Submit each Power BI chart screenshot in a PDF format. Name the charts as instructed in the prompt: Power_BI_Chart3 and Power_BI_Chart4.
3 Tweet Examples Those Budweiser commercials had me balling my eyes out!! #Budweiser #SuperBowl #horsepuppy #tearjerker
Thanks #CocaCola & #Cheerios for showing U.S. multicultural families and successfully including diverse markets #adbowl #AmericaIsBeautiful
Scarlett Johansson should realize that the only real flavor of #SodaStream is oppression http://t.co/QLpDD7vkXA #superbowl
Objective • Learn to extract valuable metrics from social
media data using MS Excel. • Know what insights are valuable to brands. • Simple introduction to (review on) descriptive
statistics, correlation, charts, regressions, and word clouds.
• Lab instructions become more vague as lab progresses to encourage student self learning.
9
Lab Setup • Download this presentation and watch VIDEO. • Download the SB 2014 spreadsheet — This is a
summary of actual tweets *downloaded using PHP and MySQL scripts (done prior).
• Download the doritos.txt tweet text file*. • You will need MS Excel with Data Analysis
ToolPak available. • Prepare a Word doc for submission.
Research Question • Start with research question:
– Is social media (Twitter) an effective tool for measuring brand performance (SB ads)?
• How? – Find a relationship between Twitter metrics and SB
performance. – If a relationship exists then social media may be a
valuable (real time, low cost) monitoring mechanism in addition to existing tools.
– In addition, social media provides rich feedback (WOM, influencer, competitors, etc.).
ANALYSIS
12
Analysis 1. Descriptive Statistics 2. Correlation Analysis 3. Charts (Bar chart and scatter plot) 4. OLS Regression 5. Word Cloud
SB 2014* Dataset
• Super Bowl 2014 Ads • 51 Ads • Contains social media measures and USA
Today index for each ad. • Measures extracted from downloading and
analyzing tweets for each ad.
*Seattle Seahawks beat Denver Broncos (43-8) 14
Dataset
15
Variables • USA Index – Super Bowl ad performance index from
USA Today. This is the outcome variable. • RT –retweets for each ad. • Tweet Count – tweets for each ad. • Unique sender – count of people talking about the
ad. • Pre-release – (1/0) whether this ad was release
before the Super Bowl game. • Celebrity – (1/0) whether a celebrity(s) is in the ad.
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Descriptive Statistics 1. Open SB 2014 spreadsheet in Excel 2. Go to Data > Data Analysis > Descriptive Analysis 3. For the Input Range, highlight all the number cells
(including labels) but excluding Ad Name and brand columns.
Descriptive Statistics 4. Select ‘labels in first row’ and ‘summary
statistics’
Descriptive Statistics 5. Results appear in next Sheet. 6. Copy Result to Word doc.
Descriptive Statistics 7. Discuss result. Focus on average, min, max
for: – USA Index – Tweet count – Unique sender – RT
Correlation Analysis 1. Select Correlation then OK.
2. In the Correlation window, make sure all number cells are selected then click OK.
Correlation Analysis 3. Results will appear in next Sheet. 4. Discuss which variables are highly correlated. Why? 5. Copy Result to Word doc.
Bar Chart • Select the tweet count column and sort by largest to
smallest.
Bar Chart • Insert a Bar chart of ‘tweet count’ and ‘ad names’.
Discuss what you found. • Add to Word doc.
Scatter Plot • Do a Scatter Plot of ‘Tweet count with USA Index’
and discuss. Add the trend line. What does the trend imply? Add to Word doc.
What is OLS linear regression? • OLS Linear regression is the most basic and
commonly used predictive analysis. Regression estimates are used to describe data and to explain the relationship between one dependent variable (y) and one or more independent variables (x).
• At the center of the regression analysis is the task of fitting a single line through a scatter plot. The simplest form with one dependent and one independent variable is defined by the formula y = a + b*x. 26
1. Select Data Analysis and run regression. 2. Select USA Index for Y Range and all others (except
ad name, brand, and USA Index) for X Range. Select labels and confidence level at 95%. Then click OK.
OLS Regression (USA Index)
3. Copy to Word doc. OLS Regression (USA Index)
4. What to report? – Adjusted R-squared – Variables with p value < .10 (only unique senders)
5. Discuss Results. What variables can explain Y? You are expected to use your knowledge from your stats class here. What can you imply from this result?
OLS Regression (USA Index)
Word Cloud 1. Go to http://www.wordclouds.com/ 2. Click File->Open text file 3. Upload the ‘doritos’ tweet text file.
Word Cloud 1. The word cloud for ‘doritos’ should appear
(see pic to the right). 2. Discuss word cloud. 3. Why are certain terms
more frequently used? 4. How can doritos use this
strategically?
Summary Paragraph • Write a summary paragraph for lab. • Describe what you have learned. • What IS tools are used? • How does this lab help you to understand the
relationship between organizational strategy and IS tools?
• How can these tools/techniques help with decision making?
• Can this be applied in your future career? 32
SUBMISSION
33
Lab Submission • In a Word doc, insert the following:
1. Descriptive Statistics 2. Correlation 3. 2 Charts (Bar Chart and Scatter Plot) 4. Regression Result 5. Word Cloud 6. Summary paragraph
• Organize well to help easier grading == higher scores. • Submit on canvas
END
Brand Strategy and Super Bowl Twitter Analytics Lab
Use the Galen library database to find one primary qualitative research article on any nursing topic recently published this year in a nursing journal. Read the article and in oneparagraph (7 to 8 sentences) provide a rapid critical appraisal by answering the following questions. Support your response by citing and referencing the research article.
https://galen.libguides.com/GettingStarted
1. What was the research design?
2. How were study participants chosen and was the sample size appropriate?
3. Does the research methods fit the purpose of the study? Explain.
4. Are data collection and analysis technniques approproiate for this type of study? Explain.
5. Is the phenomenon (human experience) clearly identified? Explain.
6. What are the reported results?
7. How may the results be applied in clinical practice?
· Each week your discussion will be graded on a point scale. In order to successfully complete each weekly discussion assignment, you will need to address all items included in the discussion topic/question, respond to peers thoughtfully, add value to the discussion, and apply ideas, insights, or concepts from scholarly sources, such as: journal articles, assigned readings, textbook material, lectures, course materials, or authoritative websites. For specific details and criteria, refer to the discussion rubric in the Menu (⋮) or in the Course Overview Weekly Discussion Guidelines.
Start with a brief overview of your business: company name and what you are selling (a maximum of 3 sentences).
1. How can you best promote what you are selling to your target market? Identify the marketing vehicles you will use to reach your customers and record your answers in the Marketing Vehicles Table.
· Be sure to include the cost of each marketing vehicle.
· Copy the table and paste the content into the discussion window.
Marketing Vehicles Table
Marketing Vehicle
Frequency
Cost/Month
Example 1Social Media: Facebook and Instagram
2–3 times per week
$600 per month
Example 2TV Stations: Local Station, WTC
1 time per week
$1,000 per month
Example 3Free Samples
2 events
$500 per month
Website
$2000(one time cost)
2. Complete the Company Financials Excel Template
· Download the Company Financials Excel Template below.
· In the Company Financials Excel Template select the company information tab/worksheet and complete the information.
· See the instructions tab in the Company Financials Excel Template for specific guidelines on how to complete the Excel document.
· In the Company Financials Excel Template select the Marketing Expense tab/worksheet and complete the information.
· Enter the marketing costs from the marketing vehicle table into the appropriate areas of the Marketing Budget worksheet.
· Only the costs from the table should be reflected in the marketing budget worksheet in the Excel document. The information in the table and marketing budget worksheet must align.
· Attach the entire Company Financials Excel Template to the discussion thread before selecting Submit.
· Click on Insert/Document in the discussion menu to attach your document.
Identify a specific tool or technique from those identified in Chapter 19, and discuss how the tool is used in your current or former place of employment. (See some of chapter below)
Business Ethics
All employees within an organization are expected to act ethically in their business activities. Given the importance of ethical behavior to corporations and their owners (stockholders), an increasing number of organizations provide codes of business ethics for their employees.
Creating Proper Incentives
Companies like Amazon.com, IBM, and Nike use complex systems to monitor, control, and evaluate the actions of managers. Unfortunately, these systems and controls sometimes unwittingly create incentives for managers to take unethical actions.
Because budgets are also used as an evaluation tool, some managers try to “game” the budgeting process by underestimating their division’s predicted performance so that it will be easier to meet their performance targets.
But, if budgets are set at unattainable levels, managers sometimes take unethical actions to meet the targets in order to receive higher compensation or, in some cases, to keep their jobs.
In a recent example, the largest bank in the United States, Wells Fargo, admitted that it had fired 5,300 employees for opening more than 2 million accounts without customer approval or knowledge. According to the director of the Consumer Financial Protection Bureau, “Wells Fargo employees secretly opened unauthorized accounts to hit sales targets and receive bonuses.”
Code of Ethical Standards
In response to corporate scandals, the U.S. Congress enacted the Sarbanes-Oxley Act (SOX) to help prevent lapses in internal control.
CEOs and CFOs are now required to certify that financial statements give a fair presentation of the company’s operating results and its financial condition.
Top managers must certify that the company maintains an adequate system of internal controls to ensure accurate financial reports.
Companies now pay more attention to the composition of the board of directors. In particular, the audit committee of the board of directors must be comprised entirely of independent members (that is, non-employees) and must contain at least one financial expert.
The law substantially increases the penalties for misconduct.
To provide guidance for managerial accountants, the Institute of Management Accountants (IMA) has developed a code of ethical standards, entitled IMA Statement of Ethical Professional Practice. Management accountants should not commit acts in violation of these standards. Nor should they condone such acts by others within their organizations. Throughout the text, we address various ethical issues managers face.
Review the following section from your course textbook: Chapter 4, Project Responsibility and Accountability, and Risk Assessment and Management Plan. All projects and change initiatives face some type of risk. The larger the project, the more risks there are and the more significant the impact that the risk will have on your project should it arise. For your graded assignment this week you will be constructing a risk register. Your text suggests five steps in documenting a response to the risk: Identify Risk—Internal and external including vendors; what are the skill levels of all Assess Risk—Prioritize low, medium, high Manage Risk—Determine—Remove, shift, and decrease impact; reassess Monitor and Control Each Risk—For higher risk, implement more frequent monitoring Establish an Ongoing Management Plan for Risk Assessment—that requires constant review; update and remove those risks not impacting project Identify one risk that you will include on your risk register and address each of the five steps for that risk.
