Instructions
Marketing Plan
Throughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with the opportunity to research the marketing methodology of an existing publicly traded company; using a publicly traded company will provide you with access to a greater amount of information to complete this assignment. As you research this company, apply the theoretical learning from this course.
Include the sections below in your marketing plan.
- Introduction: Include a brief introduction of the company.
- Competitive Analysis: Who are your company’s competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company’s competitors.
- Marketing Strategies: What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below.
- Competitive Advantage: Identify whether your company has a competitive advantage in each of the areas of the four Ps. Remember that your company could have a competitive advantage in one area and not in another. Include supporting rationale.
Your submission must be in essay format and use subheadings. You need to include a minimum of five scholarly sources (no blogs, no Wikipedia), and three must be peer-reviewed sources. Your scholarly activity must be at least six pages in length, not counting the title page and references page. APA format is required.
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The Strategic Leadership of the Company The strategy of Verizon Wireless is to roll out a 5G wireless to drive revenue performance as per the set goals. This new drive, dubbed by the mainstream media as an ambitious strategy called for a few changes in the company’s execution plan, precisely laying emphasis on individual leader contribution towards actualizing the set goals and objectives. Conspicuous among the introduced changes include restructuring that has seen the company’s service architectural backbone split into three divisions: the Consumer Group, the Business Group, and Verizon Media. Significant about the new structure is a clear reflection of a strategy that starts with company customers built by transformational top-down model company strategy aligned leadership and punctuated by a visionary executive accustomed to prompt action to opening opportunity (Yang, Trimi & Lee, 2016). Further to the effect, all middle-level leaders such as departmental managers are highly invigorated and focused on influencing their respective departmental workers in contributing to the realization of the company strategy, 5G wireless distribution. Competitive Advantage Scanning through the telecommunication industry, Verizon Wireless is one of the pioneer companies with well-established infrastructure suiting it to provide quality service that its name has become accustomed to. On the other hand, Verizon’s intensive, well thought out growth strategies have not only shaped the overall industry approach but have also enabled it to cut out itself from the mainstream queue of other companies and be the leader in telecommunication that it is today. For instance, the company utilizes its aggressive growth strategy and external economies of scale to penetrate new markets and acquire local firms with already existing client networks and necessary infrastructure to pedal on from. Also worth noting is the brand quality
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