Describe cheescake factory business financilly, what products do they make and what services do they sell? ( not the product list , professor needs to explain from finance points),who are the primary competitors? the company growing or not? why? explain what metrics you used to determine whether or not the co. is growing?
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FINANCE
The Cheesecake Company
Started in the 1970s, the Cheesecake Factory Inc. is a chain of restaurants that specializes in provision of casual dining services (Grefe). The company offers a number of fast moving foods, which include desserts, over 40 varieties of cheesecakes, seafood, pizzas, salads and appetizers among other food items. After going public in 1992, the company has grown to become a strong leader in full service restaurant industry. It is the fastest growing restaurant chain, with over 85 chains of stores in the United States. When the public went public, it raised the company’s revenue base, which has allowed it to increase its expansion strategies, increase revenues, net income, healthy annual profit margins and good returns to its shareholders. The Cheesecake Factory Inc. has witnessed continued growth and its financials reveal a healthy and growing business entity.
The restaurant sector is a food service industry, which faces stiff competition from traditional and modern established brands such as Starbucks, McDonalds, Compass Group PLC, Yum Brands Incl., Chipotle Mexican Grill Inc., and Restaurant Brands International Inc. According to (Financials.morningstar.com), MacDonald’s is the leader in the market niche to which Cheesecake Factory Inc. is a player, with a market capital of 108,963 million dollars. The Starbucks corp. the second largest growing fast food restaurant had a market cap of 88, 333. The restaurant industry faces stiff competition, with most players specializing on certain product lines and specific market strategies. The current market cap industry average is 3, 769 million dollars. The Cheesecake Factory Inc market cap is below the industry average, recording figures of 3,008 million dollars. The difference between Cheesecake Factory Inc and the industry leaders is evident in the huge difference in the market cap. The major competitors of Cheesecake Factory Inc. can be seen as having huge capital base, which is buoyed by the large consumer base and their aggressive expansion strategies, which have extended to other countries. The MacDonald’s and Starbucks, for instance, have their outlets in North American, Europe and Asian countries. However, despite the high competition in the market, Cheesecake Factory Inc. continued to……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….
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