Module 2 Discussion Board
1. Discuss the sources of internal marketing data and the pros and cons of using this data.
2. Discuss the sources of external marketing data and the pros and cons of using this data.
3. Finally, describe which source of marketing data you believe is most reliable and why.
Discussion Requirements:
· Please ensure that the discussion question response is substantive in nature, which includes a minimum of 350 words.
· Please avoid writing the minimum. Make sure that the response is topic-specific, relevant to the course material, and supported by outside academic sources through the use of in-text citations with the inclusion of a reference section
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