Using enjoy living company complete below Part of a marketing plan includes the creation of a realistic marketing budget. The more specific and accurate your numbers, the better chance you have to meet your projected budget. How much do you intend to spend on your marketing? You may break this down by quarter for one year. On what will you be spending your marketing budget? How will you measure the ROI for each approach? Be very specific in terms of where you will market, how much each type will cost (do your research here, and cite it), and how you will know its effectiveness (more than simply the number of hits). What ethical considerations in promoting your product or service should be considered based on vulnerable populations?
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This starts with the development of realistic budget for advertising and promotion ideas. This will be achieved through the use of general rule of thumb which requires that allocation of about 5 to 10 % of expected annual revenues. However, the percentage of allocation can change drastically depending with the industry. The Enjoy Living company uses market analysis to determine the percentage indicators(Covello & Hazelgren, 2006). The company will include good mixture of promotion items in the advertising campaign because the budget is relatively small. The company intends to spend a budget of about $150,000 to $200,000 per year. As a result, the company will use stamps, brochures, envelopes, letterheads and business cards. These items will create awareness and give the business plenty of exposure with the use of limited resources.
Selling tactics This is the strategy that the company will use to deliver the products and services to the market. This means that the company must identify and create a unique selling advantage. The first step is to establish the effec…………………………………………………………………………………………………
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