Consumer Behavior Buying, Having, and Being
Thirteenth Edition
Michael R. SolomonSaint Joseph’s University
Write a 175- to 265-word response to the following questions:
How is the landscape of health care changing today? As a manager, how can you address change?
Identify health care cost for consumers.
Read information in Marketing Challenges Facing Consumer Resources in Week 1. What is meant by B2B and B2C? What is one similarity and difference of each? Read landscape of health care changing today
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Health Care Consumer – Trends and Marketing
The landscape of health care continues to change in many aspects and this has been attributed by the emerging technology and the need to use evidence-based in diagnostic, treatment and the management of the patients(Solomon, 2020). Technology and evidence-based continues to improve landscape of health care and as manager, I would ensure the health care facility I’m managing is equipped with the necessary technology and the staff are equipped with the needed skills and knowledge to operate with these platforms. To reduce the cost, the technology can be acquired in stagnated manner and at the same time partnering with technology firms in training and installation of these technology.
It will be my responsibility to ensure that all the staff in the facility are up-to-date with emerging technology. This would be achieved through encouraging the staff to enroll and complete continuing education credits and staying informed on changes taking place in their field of specialty. When acquiring the emerging technology, it will be prudent to make sound and informed decision such as whether to acquire or lease the machinery and equipment, while considering compatibility and future upgrade(Solomon, 2020). Studies have shown that it is much cheaper to lease large equipment such as MRI scanner and CT scanner among other equipment. This approach would allow for swap with newest models once the lease time is over.
In term of cost, health care services are always expensive, but with the changing trend today, the patient is given several options to choose from. Through consultation with their doctors and their health insurance providers, the patient would be able to choose the appropriate health care service they can afford. Also, through the emerging technology the diagnostic and treatment would more accurate, thus reducing medical errors substantially and subsequently bringing down the costs.
B2B and B2C
Business-to-business (B2B): This is a business term which is used to described a relationship between at least two companies. The business relationship can be between small businesses, medium size business or large corporations.
Business-to-consumer (B2C): A business term used to describe a relationship between a business entity and at least one individual consumer. The similarity between the two is that one need to build trust in order to make sales, a business need to show that its able to solve their clients’ specific…………………………………………………………………………………………………
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