Prepare a 1000 – 1500 word paper (do not include title and reference pages in your word count), formatted according to APA style as outlined in the Writing Center, that details the effectiveness of humor in persuasion. Use both the Cline and Kellaris (1999) and Lyttle (2001) articles (located in the ProQuest database) as the basis for your observations. Your paper should delineate three or more aspects of the effectiveness of humor and indicate at least three risks of attempting to use humor in persuasion. Your paper should include previous theories of persuasion covered in this course and discuss how the technique of humor can support or limit the effectiveness of persuasion.
The Humor and Persuasion writing assignment:
Must be 1000 to 1500 words in length (do not include title and references pages in your word count) and formatted according to APA style as outlined in the Writing Center (Links to an external site.).
Must include a separate title page (Links to an external site.) with the following
Must use at least one scholarly source in addition to the required articles listed above.
The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
Must document all sources in text (Links to an external site.) in APA style as outlined in the Ashford Writing Center.
Must include a separate references page (Links to an external site.) that is formatted according to APA style as outlined in the Ashford Writing Center.
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Humor and Persuasion
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The Effectiveness of Humor in Persuasion
The effect of persuasive communication is dependent on the message, author characteristics and the audience. Researches about persuasion have explored on the effects of the various aspects of communication on audience and the persuasion outcomes (O’Keefe, 2009). The author has identified aspects such as author characteristics and the message communication strategies as some of the factors that influence the effectiveness of persuasion. The use of humor in persuasion is widely used in advertising and lesson plans owing to its influence on the effectiveness in persuasion (Cline & Kellaris, 1999). Humor has had the most conceivable impact in advertising. Some researchers have found the use of humor to have produced positive impact, while others have found it to have negative impact, while some have pointed that it produces no impact at all.
How Humor Can Support the Effectiveness of Persuasion The use of humor has been shown to enhance the effectiveness of persuasion through creation of a positive effect (Lyttle, 2001, p. 207). According to (Martin, 2010, p. 137) persuasion can be attained through two routes as outlined in the Elaboration Likelihood Model. According to the author, other than the message, persuasion can be…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….
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