Each case study should be a mini-case study, in that it will not encompass all of the elements of a full formal case study, but that focuses on these specific elements:
· Briefly introduce the issues of the case. Do not spend a lot of space on the history, development, and growth of the organization over time. We have all read the organization’s Baldrige material.
· Conduct a SWOT analysis:
· Identify the organization’s internal strengths and weaknesses;
· Identify theopportunitiesandthreatsinthe external environment surrounding the organization; and
· Identify what appears to be the strategy pursued by the organization and assess whether it fits effectively with the organization’s SWOT factors.
· Analyze the innovation status of the organization, considering all of the following:
· Product innovation (introduction of a new or improved good or service in either characteristics or use);
· Process innovation (installation of a new or significantly improved method for production or delivery, including techniques, equipment and/or software);
· Marketing innovation (utilization of a new marketing method with a significantly different design or packaging, product placement, product promotion or pricing [the 4 P’s]);
· Organizational innovation (modification to the organization’s business practices, workplace organization or external relations in such a way as to influence competitive advantage); and
· The barriers to innovation and the strategies the organization used to overcome them and their effectiveness.
· Assess the economic consequences of the organization’s innovations and overall strategy:
· Upon organizational performance; and
· For various stakeholders of the organization.
· Respond to any issues and questions:
· That are germane to concepts we are studying in the course (Cases have been chosen and placed where they are in the course because they illustrate important principles that we are studying); and also
· Those that are specific to the specific Case Study Assignment
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