2000 words and 25 slides
Assessment Brief
ASSESSMENT BRIEF I MOBILE COMMUNICATIONS
File: 305_MobileCommunications_Assessment3 1
Author: Thomson / Rogerson Date: 30/05/2018 Status: Final
MOBILE COMMUNICATIONS
Assessment 3
Creating a Mobile Communications Experience
Class Presentation and Written Report
Due: Week 12
Weighting: 40%
Learning Outcomes:
d. investigate the advantages of different types of revenue models for mobile communications;
e. create a strategic mobile communications campaign for placement in an app, mobile, web or social media
environment;
f. express a qualified view on where strategic mobile communications will be heading in the next 1 to 5 years.
Description:
Students are to develop a strategic mobile communication campaign for a product, brand or service that would
benefit from a mobile-first communication strategy. Also, include an assessment of how this solution could be
adapted to where mobile communication as an advertising and media strategy is developing over the next 1 to 5
years.
Details:
2,000 word report and minimum 25 slide presentation.
Upload report and presentation to Moodle as PDF files for marking.
Marking Criteria & Rubrics:
Criterion 1: Comprehensiveness of mobile communications campaign – 40%
Fail: Incomplete mobile communications campaign
Pass: Adequate but basic mobile communications campaign
Credit: Competent mobile communications campaign
Distinction: Compressive and detailed mobile communications campaign
High Distinction Outstanding and insightful mobile communications campaign
Criterion 2: Assessment of future relevance of campaign – 30%
Fail: Incomplete reflection of advantages of revenue model
Pass: Adequate but basic reflection of advantages of revenue model
Credit: Competent reflection of advantages of revenue model
Distinction: Compressive and detailed reflection of advantages of revenue model
High Distinction Outstanding and insightful reflection of advantages of revenue model
Criterion 3: Quality of presentation – 30%
Fail: Incomplete presentation
Pass: Adequate but basic presentation
Credit: Competent presentation
Distinction: Compressive and detailed p presentation
High Distinction Outstanding and insightful presentation
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