Marketing and the Healthcare System, that was done on 2017-01-17 22:31:58. Could the same person that did that paper do this one? I received an A.
Assignment 2: Competition, Marketing Mix, and Pricing
Due Week 8 and worth 300 points
For this assignment, use the same health care provider as in Assignment 1.
Write a four to six (4-5) page paper in which you:
Determine the key characteristics of the users of the products and/or services of the health care provider you selected.
Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success.
Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.
Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
Analyze the users of the health care system.
Describe the various tools of the marketing mix available to health care providers.
Use technology and information resources to research issues in health services marketing.
Write clearly and concisely about health services marketing using proper writing mechanics.
Topic; Competition, Marketing Mix, and Pricing
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Competition, Marketing Mix, and Pricing
(Course Instructor)
(University Affiliation)
(Student’s Name)
(Date)
Riverside Regional Medical Center
The modern healthcare system is facing fierce competition from providers who have adopted various marketing strategies. The diversity of healthcare options, the differences in pricing models and healthcare infrastructure among the healthcare providers has made the concepts of marketing mix and pricing an important aspect in the U.S healthcare system. The long-term survival of a healthcare institution, whether for-profit or not-for-profit, highly depends on its marketing and pricing mixes. More importantly, as is the case for Riverside Regional Medical Center, not-for-profit healthcare providers face increasing competition. Such institutions must balance their services and their financial viability because they do not rely on the paying population for its services.
Competition, Marketing Mix, and Pricing Riverside County has many hospitals, some private owned, while others are public. The Riverside Regional Medical Center is County-sponsored, providing a range of services to the diverse population in the region. Other base hospitals in the Riverside County include the Desert Regional Medical Center, Eisenhower Memorial Hospital, Hemet Valley……………………………………………………………………………………………………
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