View the below video films and post your views on the discussion forum through the above link on the points/ questions posed by your instructor (discussions will be evaluated at the end of the semester for assigning participation grades out of 20 as per the rubric attached herewith):
McDonalds: Behind the Scenes of the Menu | Good Morning America | ABC News
Discussion Points:
1) Do you think McDonald’s quality control video film is a publicity stunt?
2) Can the meat supplier in China be blamed for tarnishing the image of fast food chains like McDonald’s?
3) Suggest steps to be undertaken by McDonald’s for TQM sustainability.
TO BE RE-WRITTEN FROM THE SCRATCH
View the below video films and post your views on the discussion forum through the above link on the points/ questions posed by your instructor (discussions will be evaluated at the end of the semester for assigning participation grades out of 20 as per the rubric attached herewith):
McDonalds: Behind the Scenes of the Menu | Good Morning America | ABC News
The link
Discussion Points:
- Do you think McDonald’s quality control video film is a publicity stunt?
I don’t think that McDonald’s quality control video is a publicity stunt. This is because the organization is aims at ensuring that their customers have the utmost transparency regarding the organization’s products and how they are made. Moreover, McDonald purpose with the video is to promote the quality of their product by showing the consumers how they ensure quality in their production process. Further, the quality control video is to ensure that the organization is able to communicate well with their consumers and make sure that they can be able to provide answers regarding their secret recipe. Due to the fact that some of the McDonald’s consumers have been complaining regarding how the food products are made, the quality control video is not a publicity stunt since, the organization aim is to ensure that they are able to show their consumers how they make their products in order to avoid more complains. With the motto ‘our food, your question’ the video shows the honesty and transparency behind their production and the quality of the raw material such as the quality of meat product used. In addition, with the increased competition in the fast food industry, the organization also aim at increasing their market share by communicating well with their consumers especially millennial, who are quick at shifting their consumer behaviour based on their changing taste, preferences and demands.
- Can the meat supplier in China be blamed for tarnishing the image of fast food chains like McDonald’s?
The meat supplier in China cannot be blamed for tarnishing the image of fast food chains like McDonald’s. This is because the supplier aims at enlightening the consumers on the kind of food they eat from such fast food. The supplier exposes how they handle the production of their products, which is unhealthy and with low-quality products, which has been proven to be true due to the number of complaints from consumers regarding the low quality of food products from McDonald. The aim of the supplier was to expose the truth and enlighten the consumers, hence should not be blamed for tarnishing the image of fast food chains such as McDonalds.
- Suggest steps to be undertaken by McDonald’s for TQM sustainability.
There are crucial implications in regard to the way individuals manage their business and for restaurants their responsibilities lie on quality, the responsibility as well as the power given to the employees and the way they deal with the consumers. When it comes to McDonald’s, total quality management requires continuous product improvement due to the number of complaints by their consumers. Moreover, quality customer service is required since the wants and the needs of the consumers are crucial to be constantly met especially due to the changing needs of the consumers especially millennial. Thus, the organization should ensure that all their employees are responsible for quality of their products where they should ensure that they excel in their production process as well as their services, which is crucial to the consumers. Therefore, for McDonald, Total Quality Management sustainability should aim at constant quality improvement for the organization’s overall process of activities. Moreover, activities such as quality of goods and training, quality customer…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….. McDonalds: Behind the Scenes of the Menu
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