Answers must be at least 8 sentences per question. No plagiarism, use references if needed.
Diversity in the work environment promotes acceptance, respect, and teamwork despite differences in race, age, gender, language, political beliefs, religion, sexual orientation, communication styles, thought, and other differences. Discuss the following:
What is the diversity stance of the company you selected from the approved company list? The company is Home Depot
If you were starting a business that required you to hire new personnel, what diversity elements would be a priority and why? Explain. .
2. Find an outreach event involving the same company you previously selected from the Approved company list. How does their participation in the event align with their stance as a business in the community? Does the company’s involvement in this outreach activity align with its mission, vision, values? How (or does) the company benefit from sponsoring the event? How do you think this event brings your community together? How does the community view the company sponsoring the event?
3. Describe three methods of building a formal network that would work well for your business idea, then discuss the benefits of each method. Next, select one network strategy and why it is appropriate for your business idea.
4. Discuss at least three fundamental drivers for establishing a new venture.
Then, share two common and available sources that provide ideas for these business opportunities.
Next, discuss any goals or motives that would drive you to become an entrepreneur. Be sure to support your response with insight and research
This assignment is subject to the Late Submission penalty policy, namely 5% per day for three days.
This page will close and will not allow further submissions after this Late Submission period has expired.
In the event of an emergency situation preventing you from submitting within this time frame, special permission must be obtained from your instructor. Documentation substantiating emergency is required. In such a circumstance, if the extension is granted, the professor will reopen the submission function for you on an individual basis.
Please do not email your submissions to your professor, either before or after the due date; all coursework should be submitted through the online course (Moodle).
Objectives
On successful completion of this assignment, students should be able to:
describe and explain different cultural differences and the importance of recognizing these differences,
describe the three main types of economies and understand economic development and transition issues, and
describe and explain different political and legal systems and understand the increasing importance of CSR and ethics in international business.
Brief Description
The case will focus on issues related to the cultural aspect of international business. Sustainable business practices include CSR issues, foreign investment, and the benefits of regional integration for the countries within, and companies doing business in, that region. The case study analysis will be completed on an individual basis.
Read the case study and answer the questions that follow. Each answer must be based on facts from the case and all of the course materials. Each answer should be 1-2 pages long for a total submission length of 10 pages maximum (double spaced, 12 pt font), and must be prepared in APA style format.
Case Questions
Cultural understanding is a key factor in this situation. Comment on the importance of this aspect of market entry and development, being sure to discuss the key elements of understanding and working effectively in Mexico.
Using the Hofstede Framework, analyze the Mexican culture with reference to concepts covered in the course materials.
CSR and business practices are another set of critical issues in this case. Describe four CSR issues and explain how these issues can impact a company’s international business activities.
The Client, in order to develop its Market Entry Strategy fully, will be required to make an investment in Mexico. Explain each of the four means of incorporating risk into market entry strategies if The Client wanted to use an Adaptation Strategy.
The Client will benefit from trading with other countries in the region. Consider the changes arising from the renegotiation of NAFTA to CUSMA and evaluate the advantages/disadvantages of How significant is the trading area for the firm trading across all three member countries?
Evaluation
The overall grading is out of 100. Below is a breakdown of the grade. Note that simply meeting expectations garners an average grade.
Activity/Competencies Demonstrated% of Final GradeContent/60a. Describes the importance of cultural understanding in market entry and development/15b. Analyzes Mexican culture using the Hofstede framework./10c. Describes four CSR issues and explains how these issues can impact the client’s successful entry into Mexico /10d. Explain each of the four means of incorporating risk into market entry strategies./10e. Discuss the benefits and drawbacks of regional integration especially relating to CUSMA./15Communication/25a. Uses language clearly and effectively. /10b. Information organized intelligently and holistically (i.e., not simply answers to questions)./10c. Proper introduction and conclusion to paper./5Attention to Detail /15a. APA Formatting (title, headings, and references)./10b. Spelling and grammar./5Total/100
Q1. Discuss methods of setting premium rates in insurance companies (Manual rating, merit rating, judgement rating) (3 Marks)
Answer:
Q2. Identify any two insurance companies inKingdom of Saudi Arabia and explain any two insurance products offered by them. Your answer should be based on following points:
(4Marks)
i. Name of the Company
ii. Type of Insurance
iii. Premiums
iv. Significant features of the insurance product
Answer:
Q3: Discuss in detail the various functions involved in “Transaction Cycle” with suitable examples. (3 Marks)
· The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
· Assignments submitted through email will not be accepted.
· Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
· Students must mention question number clearly in their answer.
· Late submission will NOT be accepted.
· Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
· All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
· Submissions without this cover page will NOT be accepted.
Assignment Question(s):(10 Marks)
Q1. Discuss methods of setting premium rates in insurance companies (Manual rating, merit rating, judgement rating) (3 Marks)
Answer:
Q2. Identify any two insurance companies in Kingdom of Saudi Arabia and explain any two insurance products offered by them. Your answer should be based on following points:
(4Marks)
i. Name of the Company
ii. Type of Insurance
iii. Premiums
iv. Significant features of the insurance product
Answer:
Q3: Discuss in detail the various functions involved in “Transaction Cycle” with suitable examples. (3 Marks)
Use this link to discover Marketing 3.0 that was developed by the “father” of the field. What is it? How has marketing developed? What should the goal of successful marketing be? Finally, how does this relate to advertising?
Marketing used to be oriented around dollar signs and profit margins. Through much evolution, marketing is finally centered around the needs of the consumer.
And not just the physical tangible needs, but the spiritual, mental, and emotional needs.
Successful value propositions offer more than a product. Many of the successful advertisers of today have ads centered around the human experience.
Week 2
https://stevenw.guru/marketing/frames.html
Go to the following website and read the section about brands. What is the importance of branding?
How is branding achieved?
Classmate response
If there is one thing you want to get right for your business it is branding. It is so important because everyone looks for the best branding. Branding is where you differentiate your business from other businesses. Examples of brandings are logos, jingles, mascots, and slogans. The best logos, slogans, and jingles always bring the most attention to your business. Have you ever caught yourself singing the Home Depot jingle or another jingle? Everyone can sing the McDonalds jingle, knows the Nike slogan, and knows what Target’s logo is. If it is catchy then it will stick with you for longer and will have you thinking about it more. The more you think about it then you will be more likely to consider buying from that company. This can also make advertising better. It is easier to advertise if you have better branding. You can rely on your slogan more or your jingle more.
Week 3
Choose one of the videos. Explain why you liked it and why you think it is clever. Finally, answer the question: what is an integrated advertising campaign?
Classmate response
Choose one of the videos. Explain why you liked it and why you think it is clever. Finally, answer the question: what is an integrated advertising campaign?
I chose the M&M’s-Find Red video because I liked the clever ideal how they did the digital treasure hunt where they asked the Canadians to find the red m&m’s so they would have a chance to win a red smart car. The way they originated this finding was through a YouTube video and players actually took on the challenge. I liked how they also had it set up where they gave the players clues because of Torrento being so big and without the clues they may have never found the red m&m. I found it real clever they gave them clues on the website on twitter and Facebook two of the main popular media sites to gain their players. They also had a word translator on the site for those who needed it. I really love how they had it so how you could scan the bar code on wall papers they had hanging throughout the city of Torrento so it would give you a clue and also on the back of an M&M pack they had it where you could scan the bar code on the back of the pack, and it would also give you a clue.
Integrated advertising campaign is a cross-channel marketing strategy that involves creating consistent campaigns across different platforms to provide a cohesive experience to the customer.
Week 4
Why do you think this was considered an award winning campaign? What are the key elements? Do you think Nike increased sales? Explain.
Classmate Response
I think this was considered an award-winning campaign because the empowerment it brings against the women. It started off as an incredible choice for serious runners. So, they used that and gathered women from all over to run together because there were true power in numbers with them running together. It was an inspiration to others and made them more powerful and stronger as a whole. They used it to create unite a community of female runners at first and named them She Runs with the Nike logo. It Empowered them to redefine their sport and change the way they train forever. They started off their communication through social media with a rally Christ of change. They all agreed they needed to tackle the biggest barrier of them all women running in the dark. They began by recruiting women who already loved running in the dark and they received hundreds of responses. The more of them that ran the brighter they can burn. Then they challenged the community that they would hold a 13k night race for women runners. This alone this big empowerment and movement should definitely be considered an award-winning campaign. The key element is She run with a community of women who gathered together to run as a whole and motivate others to join as well. Nike definitely increased sales. Nike was and is still popular in the world today. You have male and female that wear Nike from head to toe still today.
Week 5
Watch the video to explain the importance of social media in advertising. How do you think you can incorporate social media into your advertising campaign for your project? Share some idea
Classmate response
Social media is important because it allows marketers to connect and engage potential customers on various apps. Social Media is better than traditional advertising because it can be a cheaper way to promote your business or product and you can see who views your business info and products. The business and retail world are changing rapidly, and it is important that businesses stay on top of current marketing trends such as social media. Traditional forms of marketing don’t work as well as they used to. One of the main reasons social media marketing is so effective is that brands can hyper-target ideal clients based on exact demographics. Showing ads to the right individuals is a critical part of the marketing process and must be taken seriously to avoid wasted ad spending. Building both a social media audience and a landing page is important to creating consistent and future success from your marketing efforts by leveraging data. Also, another importance of social media is the ability to directly track your return on investments from your marketing campaigns. For example, on Facebook, this information is built directly into its Ads Manager platform, making it possible to view your budget’s performance and analyze the return on your ad spending.
I can incorporate social media into my advertising campaign for my project by promoting my ad campaign on my Facebook page, Instagram, Twitter, and even on TikTok. Also, I could record my family and friends using my product for my ad campaign and post the video on all of my social media platforms as well as on YouTube. I would also have my friends and family leave me reviews on my website page about my product.
Week 6
Watch this video and answer this question: how can you use Instagram for advertising? How could you use this for your project? Give examples.
I strongly suggest you use this video for your weekly discussions. It will be helpful for your project.
Classmate response
All social media accounts can help anyone advertise their business or product. Instagram specifically is a great way to reach other people and share your product. For example, you can create an account on Instagram that has a specific topic you post about like weekly exercises and so on. Posting a picture or a short video once a day about your specific product that your trying to promote can help you grow your audience and eventually your business. Another way that Instagram can help with advertising is it gives the business a chance to reach knew possible consumers. For example, lets say that I post on my account about the product I’m selling and someone tags their friend in the post. That opens a door for me to potentially gain a new client. Now imagine the audience you could build if you had 8 Instagram accounts. This information will help you with your project by giving you the knowledge of how Instagram can be used as a promotional tool when creating your promotional campaign. For example, you create your big idea but you have no idea how to reach your specific audience. Instagram can be that gate way that allows you the chance to gain potential consumers.
Week 7
What is Pinterest and how can it be used as part of an advertising campaign? Can you provide some examples?
Summarize the key points in the video.
https://www.youtube.com/watch?v=zlKcf0s-MEo
Classmate response
What is Pinterest and how can it be used as part of an advertising campaign? Can you provide some examples?
Summarize the key points in the video.
Pinterest is a social media site where you and others can collect and share images of anything you find interesting. Using Pinterest allows you to visually discover new interests by browsing the collections of other users who are on Pinterest. If you’re interested in a subject, such as cooking or decorating, find images you like on Pinterest or on the web, and then save those images to your Pinterest bulletin board. Create multiple bulletin boards to catalog your interests. Pinterest is a place where people post their ideas for others to see for easier or less expensive crafting projects. You use Pinterest to market your business. I would take the flyer and add it to Pinterest and add a link to give contributions. Pinterest allows you to promote and advertise your business in a more professional and business-oriented way.
Week 8
Watch this video to see how Facebook is used as an advertising tool. What are the key points? How can Facebook be used for an advertising campaign?
Follow the link.
Classmate response
Facebook allows for marketers to reach out and create content that may be helpful for their viewers. Facebook allows for marketers to connect with potential consumers. Their are approximately 550 million users on Facebook and out of that 550 million users 50 percent of them are active users. Facebook can be used as an advertising tool because users can create an ad on Facebook much cheaper than for them to create a television ad or a radio ad. This allows for Facebook users to promote their business or product in a way that is affordable and, at the same time, allows them to reach a bigger audience. One key point is that Facebook allows its users to set an ad budget for their ads. The cost for an ad on Facebook depends on the cost per click. What this means is that you as the marketer will pay for each click your ads receives. How can Facebook be used as an advertising campaign? To some it up a user on Facebook can create an ad to promote their product and or business. This allows for a marketer to communicate to potential consumers and to do it at a much cheaper price
CSCI316 (SIM) 202 2 Session 1 – Individual Assignment 2 CSCI316 – Big Data Mining Techniques and Implementation Individual Assignment 2 202 2 Session 1 (SIM) 15 Marks Deadline : Refer to the submission link on Moodle Two (2) tasks are included in this assignment. The specification of each task starts in a separate page. You must implement and run all your Python code in Jupyter Notebook. The deliverables include one Jupyter Notebook source file (with .ipybn extension) and one PDF document for each task. Note: To generate a PDF file for a notebook source file, you can either (i) use the Web browser’s PDF printing function, or (ii) click “File” on top of the notebook, choose “Download as” and then “PDF via LaTex”. All results of your implementation must be reproducible from your submitted Jupyter notebook source files. In addition, the submission must include all execution outputs as well as clear explanation of your implementation algorithms (e.g., in the Markdown format or as co mments in your Python codes). Submission must be done online by using the submission link associated with assignment 1 for this subject on MOODLE. The size limit for all submitted materials is 20MB. DO NOT submit a zip file. Submissions made after the du e time will be assessed as late submissions. Late submissions are counted in full day increments (i.e. 1 minute late counts as a 1 day late submission). There is a 25% penalty for each day after the due date including weekends. The submission site closes four days after the due date. No submission will be accepted after the submission site has closed. This is an individual assignment . Plagiarism of any part of the assignment will result in having 0 mark for the assignment and for all students involved. Marking guidelines Code: Your Python code will be assessed. The computers in the lab define the standard environment for code development and code execution. Note that the correctness, completeness, efficiency, and results of your executed code will be assessed. Thus, code t hat produces no useful outputs will receive zero marks. This also means that code that does not run on a computer in the lab would be awarded zero marks or code where none of the core functions produce correct results would be awarded zero marks. Present ation and explanation: The correctness, completeness and clearness of your answers will be assessed. CSCI316 (SIM) 202 2 Session 1 – Individual Assignment 2 Task 1 (7.5 marks) Data set : The Abalone Data Set (Source: https://archive.ics.uci.edu/ml/datasets/abalone ) Data set information These data consisted of 4 ,177 observations of 9 attributes , detailed as follows. Name / Data Type / Measurement Unit / Description —————————– Sex / nominal / — / M, F, and I (infant) Length / continuous / mm / Longest shell measurement Diameter / continuous / mm / perpendicular to length Height / continuous / mm / with meat in shell Whole weight / continuous / grams / whole abalone Shucked weight / continuous / grams / weight of meat Viscera weight / continuous / grams / gut weight (after bleeding) Shell weight / continuous / grams / after being dried Rings / integer / — / +1.5 gives the age in years Objective Implement a Naïve Bayesian classifier to predict the age of abalone in Python from scratch. Task requirements (1) Randomly separate the data into two subsets: ~70% for training and ~30% for test . (2) The Naïve Bayesian classifier must implements techniques to overcome the numerical underflows and zero counts . (3) No ML library can be used in this task. The implementation must be developed from scratch.
However, scientific computing libraries such as NumPy and SciP y are allowed. Deliverables • A Jupiter Notebook source file named _task 1.ipybn which contains your implementation source code in Python • A PDF document named _task 1.pdf which is generated from your Jupiter Notebook source file . CSCI316 (SIM) 202 2 Session 1 – Individual Assignment 2 Task 2 (7.5 marks) Data set : MAGIC Gamma Telescope Dataset (Source: https://archive.ics.uci.edu/ml/datasets/MAGIC+Gamma+Telescope) Data set information The data are Monte -Carlo generated to simulate registration of high energy gamma particles in a ground – based atmospheric Cherenkov gamma telescope using the imaging technique. The dataset contains 19,020 records. Attribute information: 1. fLength: continuous # major axis of ellipse [mm] 2. fWidth: cont inuous # minor axis of ellipse [mm] 3. fSize: continuous # 10 -log of sum of content of all pixels [in #phot] 4. fConc: continuous # ratio of sum of two highest pixels over fSize [ratio] 5. fConc1: continuous # ratio of highest pixel over fSize [ratio] 6. f Asym: continuous # distance from highest pixel to center, projected onto major axis [mm] 7. fM3Long: continuous # 3rd root of third moment along major axis [mm] 8. fM3Trans: continuous # 3rd root of third moment along minor axis [mm] 9. fAlpha: continuous # angle of major axis with vector to origin [deg] 10. fDist: continuous # distance from origin to center of ellipse [mm] 11. class: g,h # gamma (signal), hadron (background) g = gamma (signal): 12332 h = hadron (background): 6688 Objective Develop an Artificial Neural Network (ANN) in TensorFlow/ Keras to predict the signal class . Requirements (1) Randomly separate the data into two subsets: ~70% for training and ~30% for test. (2) The training process includes a hyperparameter fine -tunning step. Define a grid including at least three hyperparameters: (a) the number of hidden layers, (b) the number of neurons in each layer, and (c) the regularization parameter s for L1 and L2. Each hyperparameter has at least two candidate values. All other parameters (e.g., activation functions and learning rates) are up to you. (Note. You can use Scikit -Learn for hyperparameter tuning , i.e., by using a Keras wrapper .) (3) Report the learning curve and test accuracy. Deliverables • A Jupiter Notebook source file named _task2.ipybn which contains your implementation source code in Python • A PDF document named _task2.pdf which is generated from your Jupiter Notebook source file
In this project, you will work with your team on constructing a model for CVS pharmacy’s order fulfilment process. You will be using information from Case Study 2 on CVS prescription fulfilment to model its process using AnyLogic software. The model should represent the order fulfilment process as described in the case and should be a runnable model (can run in the software). You will also provide a report on this project as part of the required submissions. The project consists of four parts as described below.
Grigoryev, I. (2014). AnyLogic 7 in three days: A quick course in simulation modeling. https://www.anylogic.com/resources/books/free-simulation-book-and-modeling-tutorials/
Case
McAfee, A. (2005). Pharmacy service improvement at CVS (A). Harvard Business School. https://store.hbr.org/product/pharmacy-service-improvement-at-cvs-a/606015?sku=606015-PDF-ENG
Objectives
Plan the flow of information, materials, and service provision in a pharmaceutical environment
Model a service business process using AnyLogic 7
Optional: create a 3-dimensional process model
Instructions for Project Part 3
Use AnyLogic 7 to model the CVS prescription fulfilment process as described and illustrated in Case Study 2 of the course (McAfee, A. (2005). Pharmacy service improvement at CVS (A). Harvard Business School. https://store.hbr.org/product/pharmacy-service-improvement-at-cvs-a/606015?sku=606015-PDF-ENG
Perform an abbreviated risk management study on your personal computer. Conduct an asset identification, threat identification, vulnerability appraisal, risk assessment, and risk mitigation. Under each category, list the elements that pertain to your system. What major vulnerabilities did you uncover? How can you mitigate these risks? What is your plan for securing your personal system? Are you going to implement the plan? Why or why not?
Reply to responses. 75 to 100 words
A. Mireille
Hello everyone,
After performing abbreviated risk management on my personal computer, I discovered the following:
1. Asset Identification: I found PII like phone number, full name, email address, debit card information, and home address.
2. Vulnerability Appraisal: My system needs an update, and I need to use a password manager.
3. Threat Identification: Lots of spam emails and viruses
Risk assessment: Firewall settings can easily be compromised, the probability that malware may go undetected is high, and some of my passwords are compromised.Risk mitigation: To mitigate these risks, I will need to install a password manager, activate the Malwarebytes license, and always keep my system updated.To secure my personal system, I plan on making sure the firewall is enabled before I go online, activating the Malwarebytes license, using complex and secure passwords, always keeping my system up-to-date, making sure I keep ignoring email messages from unknown parties, and never clicking on links or open attachments that accompany them, making sure my home network is secure, and developing the habit of using two-factor authentification. For better protection from hackers, I plan on implementing this plan.
B. Ethan
Asset Identification: Various forms of PII: Addresses, passwords, saved website loginsThreat Identification: Outdated software, phishing emails, potentially malicious filesVulnerability appraisal: Lacking a licensed & activated anti-virus other than Windows’, Potentially vulnerable firewall configurations, default DNS provider
Risk assessment: Firewall settings could be breached, Potential malware may go undetected, DNS queries are not private
Risk mitigation: Active a Malwarebytes license, update & configure Windows Defender & Firewall, use Cloudflare Warp for private, fast, and filtered DNS queries.
One of the major vulnerabilities that I found on my system is the lack of an active & licensed antivirus service. I use Malwarebytes although with the free version, scans must be completed manually and there is no active protection. This risk can be easily mitigated through activating a Malwarebytes license. I also plan to use a password manager and remove any stored passwords from websites. I am going to implement the plan after choosing a password manager. I think these simple yet effective steps will greatly improve the risk mitigation on my computer.
Vulnerability appraisal: Firewall being configured wrong could lead to a data breach on my computer, and software being out of data could also lead to a breach.
Risk assessment: The firewall being configured improperly is a major risk. Software being out of date is a moderate risk. Risk mitigation: Configure the firewall for personal use, and update software.The biggest risks on my computer are the firewall not being configured to the perfect settings and having potential ports open that could lead to a breach. Additionally, some of the software on my computer needed to be updated, one of these updates being a security patch. To mitigate these risks I could look up ports that are not required for my current network, and update software that needs to be updated. The plan to secure my personal system is to set up my firewall and update my software. I will be implementing my plan, as updating software is not very difficult, and the firewall is a good idea
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