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Objects or variables are clustered into homogeneous groups that are similar to each other and dissimilar to other groups.

one using RStudio Programming programm.

Cluster Analysis
(hierarchical & non-hierarchical)
• Grouping/clustering similar objects/cases (or also variables) into groups.
• Homogeneous/heterogeneous groups? • Segments? – Segmentation
• Profiles?
• Grouping variables?
[see also: N. K. Malhotra & D. F. Birks, 2007, Marketing Research: An Applied Approach (Chapter 23:
Cluster Analysis), 3rd European Edition, Prentice Hall, Inc., Pearson Education Limited, Essex, England.] Modul University Vienna
Aim
• Objects or variables are clustered into homogeneous groups that are similar to each other and dissimilar to other groups.
• Group/cluster membership is not known in advance. There is no a priori information. A data-driven grouping solution is produced.
• Number of clusters not fixed in advance when using hierarchical clustering but is selected subsequent to the procedure. Using nonhierarchical clustering the number of clusters has to be pre-specified. Different solutions should be compared.
• Optimum result for k clusters is not necessarily the same as hierarchical result for the kth step
• Result may heavily depend on the procedure chosen!
You will always get some cluster solution, also if there are no reasonable clusters!
Importing data in R: .csv-files
Locate the file and enter the path and file name to import the dataset

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Scatterplot
How many cultural and sporty activities would you plan for a one month trip?
Optional: Standardization
If variables used for cluster analysis are measured on different scales, they have to be standardized in the forefront (Z scores most frequently used). Otherwise measurement scale differences may have an influence on the result!
Standardization:
[Mean value deducted from every observation and divided by the standard deviation.]
Modul University Vienna
Hierarchical clustering procedure
Clustering procedure for hierarchical clustering can be
• agglomerative – every object starts in a separate cluster which are grouped into bigger and bigger clusters until all objects are in one cluster
• or divisive – a single cluster with all objects is split up until all objects are in separate clusters (also see Dendrogram) Linkage methods:
• Single linkage = nearest neighbour
• Complete linkage = farthest neighbour
• Average linkage = average distance between all pairs
• Centroid method = distance between cluster centroids
• Variance methods (minimize within-cluster variance) Ward‘s method – most frequently used! – combines clusters with smallest increase in overall sum of squared distance to the cluster means
Hierarchical clustering
Distance measure
• Similarity is determined by the distance between groups
• Default: Squared Euclidean distance – most often used – interval scale;
(v=number of variables, X and Y are the objects to be compared) various alternative distance measures available for interval, counts or binary data: e.g. City-Block or Manhattan-distance (sum of absolute distances), for binary data: -distance
Depending on the chosen distance measure results may change!
Modul University Vienna
Perform cluster analysis

Agglomeration schedule
• X1 and X2: If the values are negative, the two observations were merged at this stage (singleton agglomerations). If it is positive, it was merged at a former stage of the algorithm (non-singleton observations).
• cluster height: the criterion usedfor the agglomeration procedure (here the squared Euclidean distance).
• One can observe a dramatic increase in step 37. Further collapsing the 3 to two clusters will be problematic.
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Dendrogram
• Vertical lines represent distances between clusters that are put together.
• Coefficients are rescaled, here 0-50.
How many clusters
• Distances of last two stages are very large.
• Decision on three clusters? Or two? Depends on objectives!
• …are relevant in terms of practical/managerial considerations?
• Theoretically based? Literature?
• Useful sizes?
• Meaningful interpretation of cluster characteristics possible?
• Distance between clusters?
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Dendrogram
• Distances of last two stages are very large.
• Decision on three clusters? Or two? Depends on objectives!

Cluster membership and information
• Cluster membership variable of the 3 cluster solution is produced.

• The 1st group has 15 observations, the 2nd and 3rd have 12.

• The 1st group is neither interested in culture nor sports. The 2nd group is interested in culture but not in sports. The 3rd group is interested in sports but not in culture.
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Non-hierarchical clustering: k-means
• Disadvantage: Number of clusters has to be a priori fixed!!!
• Advantage: computationally less burdensome compared with hierarchical cluster analysis if many observations are contained in the dataset
• Optimising partitioning: Objects are reassigned iteratively between clusters and do not necessarily stay within one cluster once assigned to it (contrary to hierarchical clustering)
• Iteration:
1. Each objects is assigned to the cluster with thenearest cluster center (least squared Euclidean distance)
2. Recalculation of cluster centers
3. Loop: Continue with step 1
Distance measure
• Similarity (between preferably interval scaled variables) is determined by the squared Euclidean distance
• Notation: n=number of observations i=1,…,n
x and y are the objects to be compared
• The variance (squared Euclidean distances between all clustering variables and the centroid of each cluster), or socalled within cluster variation, is minimized.

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Number of clusters, iteration and random starts
• The number of clusters must be specified a priori!!!
• k-means uses an iterative algorithm to determine the cluster centers (1. objects are assigned to nearest cluster center, 2. calculation of cluster center, 3. continues with step 1). iter.max sets the maximum number of iterations. During classification the algorithm will continue iterating until iter.max iterations have been conducted or the convergence criterion is reached.
• Hint: A high iter.max value is recommended (e.g. 1,000) to allow for a high number of iteration steps and the algorithm to converge.
• As the final result depends on the starting values, k-means clustering should be run with several random starting values, here 25. The one with the lowest within-cluster variation will automatically be selected.
Random starts
• The a priori selected number of clusters must be specified!!!
• k-means uses an iterative algorithm to determine the cluster centers. iter.max sets the maximum number of iterations. During classification the algorithm will continue iterating until iter.max iterations have been done or the convergence criterion is fulfilled.
• If convergence criteria is not achieved the number of maximum iterations has to be increased until enough iteration steps (1. objects are assigned to nearest cluster center, 2. calculation of cluster center, 3. continues with step 1) are processed.
• Hint: A high max_iter value is recommended (e.g. 1,000) to allow for a high number of iteration steps and the algorithm to converge.
Modul University Vienna
Perform k-means clustering

• The number of cases in each cluster shows the size of each cluster in the dataset.
• Cluster means are the means of variables within clusters.
• Cluster vector = cluster membership
Cluster membership
• The cluster membership shows the case number in the rownames
(values 1 to 39) and the cluster number in the kcluster.cluster column.
• Case number 1 belongs to cluster 3, case number 13 belongs to cluster 1…
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Print k-means solution and cluster center
• Final Cluster Centers are the means of variables within clusters.

Cluster comparison
• Attention!
Judgement of differences between clusters for variables used in the algorithm via t-test or ANOVA?
No hypothesis test in the usual meaning, just descriptive!
Just an indicator which variables are relevent for clustering.
= Proper validation only by means of an external criterion not involved in cluster analysis!
= Profiling
Modul University Vienna
Profiling
• First, groups are described on the basis of the variables used for k-means clustering.
• Second, profiling describes clusters by means of other relevant variables not used during the clustering procedure (e.g. demographic, psychographic, geographic… characteristics).

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Incomplete mobile communications campaign

2000 words and 25 slides
Assessment Brief
ASSESSMENT BRIEF I MOBILE COMMUNICATIONS
File: 305_MobileCommunications_Assessment3 1
Author: Thomson / Rogerson Date: 30/05/2018 Status: Final
MOBILE COMMUNICATIONS
Assessment 3
Creating a Mobile Communications Experience
Class Presentation and Written Report
Due: Week 12
Weighting: 40%
Learning Outcomes:
d. investigate the advantages of different types of revenue models for mobile communications;
e. create a strategic mobile communications campaign for placement in an app, mobile, web or social media
environment;
f. express a qualified view on where strategic mobile communications will be heading in the next 1 to 5 years.
Description:
Students are to develop a strategic mobile communication campaign for a product, brand or service that would
benefit from a mobile-first communication strategy. Also, include an assessment of how this solution could be
adapted to where mobile communication as an advertising and media strategy is developing over the next 1 to 5
years.
Details:
2,000 word report and minimum 25 slide presentation.
Upload report and presentation to Moodle as PDF files for marking.
Marking Criteria & Rubrics:
Criterion 1: Comprehensiveness of mobile communications campaign – 40%
Fail: Incomplete mobile communications campaign
Pass: Adequate but basic mobile communications campaign
Credit: Competent mobile communications campaign
Distinction: Compressive and detailed mobile communications campaign
High Distinction Outstanding and insightful mobile communications campaign
Criterion 2: Assessment of future relevance of campaign – 30%
Fail: Incomplete reflection of advantages of revenue model
Pass: Adequate but basic reflection of advantages of revenue model
Credit: Competent reflection of advantages of revenue model
Distinction: Compressive and detailed reflection of advantages of revenue model
High Distinction Outstanding and insightful reflection of advantages of revenue model
Criterion 3: Quality of presentation – 30%
Fail: Incomplete presentation
Pass: Adequate but basic presentation
Credit: Competent presentation
Distinction: Compressive and detailed p presentation
High Distinction Outstanding and insightful presentation

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theories which best addresses the developmental challenges facing South Africa and the region

Types Of Theories
– Modernisation
– Dependency
– Neoliberalism
– Post Development
– Uneven Development
Choose two of the above theories which best addresses the developmental challenges facing South Africa and the region, then Provide a critical review of each theory and argue why one particular theory is more appropriate to your analysis than the other and Why
All plagiarism (using others’ words and ideas without acknowledgement) will result in a penalty.
APA REF STYLE
500 words excluding refs

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Calculate the price-weighted percentage average return

Please note carefully the following important corrections in the assignment questions:
1. Question 2b: Missing information: Standard
Deviation of risky portfolio is 24.5%
2. Question 2c: You do not need to complete this part.
3. Question 5b: Calculate -Duration- only, you do not need to calculate ‘Convexity’
4. Question 5cii: Missing information: Convexity of the bond is 10.2977765
Please Note::
i. This Assessment consists of five questions (all problems), some with multiple parts.
ii. All questions must be attempted.
iii. Solve each problem using the appropriate formula/e, which must be shown at the start of each problem.
iv. EXCEL formulae or workings using EXCEL will NOT be accepted.
v. Show all calculations
Submission requirements details:
A. Presentation.
– Answers to be typed. Handwritten answers will not be accepted and will not be marked.
– Please type each answer after each part question. The Assignment (below) is reproduced on Moodle, with space provided for each answer. If more space is required, then scroll down the page, and extra page(s) automatically will be produced.
– Typing should use Arial or Times New Roman or Calibri font (10, 11 or 12 pitch), 1.5 line spacing; and
– Left and right margins to be at least 2.5 cms from the edge of the page.
B. Research and referencing.
– All references sourced should be quoted at the end of the Assignment in a List of References.
– Use Harvard referencing. See http://en.wikipedia.orQ/wiki/Harvard referencing
– As the questions are calculation problems, there is no need to submit via Turnitin.
C. Submission
Every page should be clearly numbered. The lodged Assignment must include the following, in order:
(a) A KOI Cover Sheet for an Individual Assignment.
(b) A title page, which indicates Subject Title, Trimester Number, Assignment Title, Student’s Full Name; KOI Student Number; and Tutor’s name.
(c) Assignment Questions and Answers.
(d) List of references (using Harvard – Anglia style).
(e) A copy of the Assignment Marking rubric (see page XX below).
A copy of your Assignment, containing the requirements specified in Items (a) to (e) above, needs to be emailed to your Tutor at ruhina.karim@koi.edu.au by the start of the week 10 tutorial. Late lodgments will be penalised – see Section 3.2 a) below.
QUESTION 1. [(CALC’NS a. + b. + c. + d. = 4 + 4 + 4 + 4 = 16 Marks) + (REC’NS e. = 4 Marks)]
a. At 15 October, 2020, the share prices of Coal Ltd and Wood Ltd were $30 and $105 respectively. One year later, the respective share prices were $35 and $110.
i. Calculate the price-weighted percentage average return for these two stocks over the year to 15 October, 2021.
ii. Suppose instead, at 15 October, 2021, the final price of Coal Ltd was $35 (as above), but the price of Wood Ltd had fallen to $95. Calculate the revised price-weighted percentage average return for these two stocks over the year to 15 October, 2021.
b. What are both the payoff and the profit or loss per share for an investor in the following two situations?
i. Jean buys the June, 2022 expiration Paypal call option for $6.40 with an exercise price of $120, if the Paypal stock price at the expiration date is $132?
ii. Joan buys a Paypal put option for $4.50 with the same expiration date and exercise price as Jean’s call option, and the Paypal stock price is also $132 at the expiration date?
c. A large investor resident in your country seeks your advice on global investments.
i. State briefly two reasons why he/she should include international equities in his or her investment portfolio.
ii. Identify two risks which apply to the investor if he/she invests in international equities.
d. Two corporate bonds, issued respectively by F Ltd and G Ltd, have the same face value of $10,000 and the same term to maturity of 7 years. F Ltd’s bonds have a coupon rate of 8% per annum, payable half-yearly, and G Ltd’s bonds have a coupon rate of 7.8% per annum, payable bi-monthly (that is, every 2 months). Calculate the effective annual return (EAR) on each bond. [Show each answer as a percentage, correct to 2 decimal places.]
e. Asif is a fund manager with a share portfolio currently valued at $1 billion under management. He considers that the share market is much over-priced and fears a sharp downturn of 20% in the market by June, 2022, which will badly affect his share portfolio’s value and performance, which he wishes to protect. He seeks your advice as to whether he should take a short position in futures or buy a put option, each with an exercise price of $1 billion (the current value of his share portfolio). Explain each of the two strategies, and state your recommendation which Asif should follow, with reasons.
QUESTION 2. [{CALC’NS a. + b. = (3 + 3) + (2 + 2 + 2+ 2 + 2) = 16 Marks} + {REC’NS c. = 2 Marks}]
a. The expected return of the market index over 2022 is 10%. The standard deviation of returns of the market index is expected to remain at its long-term average of 18%. The risk-free rate is 4%. Calculate:
i. the degree of risk aversion (commonly denoted by ‘A’) for an investor in the market index.
ii. the Sharpe ratio of the market index portfolio.
b. The expected return of a risky portfolio in New Zealand over 2022 is 15%, while the risk-free rate is 7%. Terry wishes to set up a complete portfolio, with y (the proportion invested in the risky portfolio) = 0.75.
REQUIRED:
i. Define a “complete portfolio”.
ii. Describe the mix (or asset allocation) of Terry’s complete portfolio, including the percentages of each asset held.
iii. What is the expected return of Terry’s complete portfolio?
iv. What is the standard deviation of returns for Terry’s complete portfolio?
v. What is the Sharpe ratio for Terry’s complete portfolio?
c. Mabel is more risk averse than Terry, and her degree of risk aversion, A, is 4.0. Using the data supplied at the beginning of part b. above, calculate the percentages of each asset class you would recommend she should hold in her optimal complete portfolio. [Show percentages correct to 2 decimal places.]
QUESTION 3. [{CALC’NS a. + b. + c. = (3 + 3) + (2 + 2 + 4) + 2 = 16 marks} + {REC’NS d. = 2 marks}]
a. Historical data for the All Ordinaries Index indicates that:
– the standard deviation of returns from the Index has been 17%; and
– the degree of risk aversion (A) of an investor in the Index is 3.6.
REQUIRED:
i. What market risk premium is consistent with the above historical standard deviation?
ii. If the market risk premium is 12%, what would be the historical standard deviation?
b. The expected return of the market in Iceland is 15%. Stock H has a beta of 1.3 and the risk-free rate is 5%.
REQUIRED:
i. What is the expected return of Stock H, according to the CAPM?
ii. What is the alpha of a stock? (Definition or explanation required.)
iii. What is the alpha of Stock H, if Iceland Stockbrokers, investors in – and researchers of –
the stock, believe that Stock H will provide a return this year of:
I. 20%; or alternatively, if they consider the return this year will be:
II. 14%?
c. Based on your answers to part b. iii. above, is Stock H over-priced, underpriced or fairly priced in each of the situations I. and IL? Would you recommend that Iceland Brokers buy more of – or sell – or just hold Stock H in each of these situations?
d. Jackie, an analyst with Betta Brokers, uses a two-factor (F1 and F2) CAPM index method to evaluate the expected return of stock in Z Ltd. The model uses the following data:
E(R) of F1 = 12%; E(R) of F2 = 8%; p (beta) of F1 = 1.3; p (beta) of F2 = 0.4; and Rf (risk-free rate) = 5%.
What is the expected return of a share in Z Ltd?
QUESTION 4. [{CALC’NS (3 + 2 + 3) + (2 + 2) + (2 + 2) = 16 Marks}]
A. The yield curve for Government-guaranteed zero-coupon bonds is based as follows:
Term to maturity (years) Yield to maturity (% per annum)
1 8%
2 9%
3 10%
REQUIRED:
i. What are the implied one-year forward rates for years 1,2 and 3 respectively?
ii. If the expectations hypothesis of the term structure of interest rates is correct, in one
year’s time, what will be the yield to maturity on a one-year zero-coupon bond?
iii. Based on the same hypothesis as in ii. above, in one year’s time, what will be the yield to maturity on a two-year zero-coupon bond?
-12-
B. On 15 January, 2021, you bought a Government bond, with a face value of $1,000; a term to maturity of 5 years; a coupon rate of 6% per annum payable yearly, and a yield to maturity of 5% per annum. You paid the market price of $1,043.76 for the bond.
On 15 January, 2022, you sold the bond to Jill, providing her with a yield to maturity of 4% per annum.
[NOTE: You bought and sold the bond immediately after payment of the interest coupon due on 15 January each year- that is, the interest payments due on 15 January in 2021 and 2022 are not included in the bond prices.]
REQUIRED:
i. What price would Jill have paid for the bond? [Show answer correct to the nearer cent.]
ii. What is your holding period return for holding the bond for one year, receiving the
January, 2022 interest coupon, then selling the bond? [Show answer as a percentage, correct to 2 decimal places.]
C. With the aid of hypothetical illustrative examples, briefly explain each of the Expectations and the Liquidity preference hypotheses relating to the term structure of interest rates. Which of the two hypotheses do you consider to be the more relevant? Why?
QUESTION 5. [{CALC’NS a. + b. + c. + d. = (1 + 1 + 1) + (3 + 3) + (2 + 2 + 2) + 1 = 16 Marks} + { REC’NS e. = 2 Marks}]
A. Briefly explain the following concepts relating to bond portfolio management.
i. Duration.
ii. Convexity.
iii. Immunisation.
B. Illustrate your answer to A. above with the calculation of the duration and convexity of a bond with a face value of $1,000, term to maturity of 3 years, a coupon rate of 6% per annum, payable yearly, and a yield to maturity of 4% per annum.
[NOTE: As a by-product of these calculations, you should calculate the current market price of the bond, which price should be used as a base or starting point to your answers required in C. i. and C. ii. below.]
C. Calculate the expected price of the bond described in B. above, if the yield to maturity fell immediately to 3% per annum, by each of the following 3 methods.
i. The duration adjustment method.
ii. The duration-with-convexity adjustment method.
iii. The present value of future cash flows method.
D. Which of the methods listed in C. above is most accurate? Why?
E. Explain how a pension fund can use zero-coupon bonds to immunize its obligation to pay out $10 million a year in pensions in perpetuity, if the forecast long-term interest / discount rate is 5% a year forever.
LIST OF REFERENCES USED (Student to complete)
IMPORTANT DECLARATION: “By uploading / submitting this Assignment, I declare that the Assignment answers are my own work and I have not sought or obtained help.”
END OF ASSIGNMENT
MARKING GUIDE: Marks will be awarded as follows:
Element Marks
Calculations, including research and analysis (as above) 80
Recommendations and Conclusions (REC’NS above) 10
Presentation 10
TOTAL 100
The TOTAL will be converted to a mark (correct to the nearer whole number) out of 30%

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Lots of companies to choose from and normally their annual reports are available easily from the company’s web site

Select a company of your choice and obtain their latest annual report (this can be one you work for, are familiar with or one you have an interest in). Ensure your chosen company will enable you to meet all of the criteria below.
There are lots of companies to choose from and normally their annual reports are available easily from the company’s web site. if you are struggling for a suitable company, just have a look at the Financial Times (either hard copy or on the web) where you will see a comprehensive list of company names that are listed on the FTSE, this would be a good starting point.
Using your chosen company, you are required to:
Explain the key sources of finance for your company. For example what is the mix of share capital and long term loans, does this company appear to be risky from a gearing point of view? (350-500 words)
Identify the key elements of working capital and discuss any particular strengths or weaknesses which you feel the company has in this area. (350-500 words)
Discuss the company’s exposure to risks generally and exchange rate risk in particular as a result of their involvement in international markets. How does the company manage these risks, and how successful do you think the company is in this? (400-500 words)
Evaluate the success of corporate restructuring activities undertaken by your chosen company in the last five years or so. For example, has it acquired new subsidiary companies, entered into joint ventures or undertaken divestment, and how successful has this been? (400-500 words)
Your completed End of Module Project should be in the form of a written report of between 1,500 and 2,000 words.

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Safeguarding against cyber crimes

Activity: Assignment
All THIRD YEAR students are eligible to participate in this activity. Students can choose any ONE topic from the list given below and submit the assignment on 21st February 2022 by 4:00 p.m. through the following link (the assignments will be accepted only on this link)
=
Please read the guidelines given below before you start the assignment. Students are strictly prohibited to indulge in plagiarism which will lead to cancellation of the assignment.
Each student will receive 25 hours of social credit, if the following are adhered to – • No plagiarism
• Submission of the assignment within the deadline
Guidelines for assignment
1. Format for the assignment:
a. Covering page
• Topic
• Name, Roll Number, Department
• Date of submission
b. Content
c. Introduction
d. Sub-topics covered under the main topic
e. Analysis
f. Key learnings
g. Recommendations
h. References (must have proper citations, all reference materials must be mentioned, including websites etc.
i. Conclusion
j. Acknowledgements
2. The assignment will be checked for plagiarism, and the student will stand disqualified if found to indulge in plagiarism.
3. PDF documents of max 100 MB are to be submitted. The total assignment should not exceed 15 pages (including cover pages).
The files should be named in this manner: NAME_ROLL NO. _
SEMESTER_DEPT.
4. Please use: Font – Times New Roman, Font size -12, single line spacing.
5. Kindly do not use any copyright pictures.
6. You are free to include graphs and representational pictures/figures in the assignment with proper acknowledgements.
TOPICS (Choose any one topic)
1. YOUTH – THE GAME CHANGERS
a. In the area of climate justice, human rights, sustainable development goals, secularism and so on.
* The above is indicative only, you may cover other relevant points
2. USING THE DIGITAL PLATFORM FOR
PROGRESS & DEVELOPMENT
a. Safeguarding against cyber crimes
b. Ways to combat challenges in the digital world
c. Examples of how youth are using the digital platform to spread love & PEACE
d. Examples of youth mitigating the spread of fake news * The above is indicative only, you may cover other relevant points
3. ROLE OF YOUTH IN SAFEGUARDING THE
ENVIRONMENT – OUR COMMON HOME
a. Afforestation
b. Water conservation
c. Air pollution
d. Rise of zoonotic diseases
* The above is indicative only, you may cover other relevant points
4. ROLE OF SOCIAL MEDIA IN INTERPERSONAL
RELATIONSHIPS AMONG THE YOUTH
a. Family relations
b. Friendships
c. Acquaintances
d. Romantic relations
e. Privacy
* The above is indicative only, you may cover other relevant points
5. VIOLENCE AS A SIGN OF MASCULINITY
a. Sexism
b. Conditioning on masculinity since childhood
c. Role of traditional masculine values
d. Archaic gender roles
* The above is indicative only, you may cover other relevant points

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points at 1000 psia and 500 psia with the following data in both vertical and horizontal cases

Using the Beggs and Brill model, find the length of pipe between the points at 1000 psia and 500 psia with the following data in both vertical and horizontal cases. Compare the results for the flow pattern, liquid hold up and the pipe length in both cases. The flow and PVT data at average T and P conditions are given as:

QO=400

GLR=500 scf/STB Qw=600 bbl/D (STB/D) API=22

Gas gravity= 0.65

D= 1.995 in Bo=1.063 Rs= 92 scf/STB Z=0.91

μL= 17 cp

μw= 0.63 cp μg= 0.013 cp σL= 30 dyns/cm σw= 70 dyns/cm

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Case Study: A Young Caucasian Girl with ADHD

Not only do children and adults have different presentations for ADHD, but males and females may also have vastly different clinical presentations. Different people may also respond to medication therapies differently. For example, some ADHD medications may cause children to experience stomach pain, while others can be highly addictive for adults. In your role, as a psychiatric nurse practitioner, you must perform careful assessments and weigh the risks and benefits of medication therapies for patients across the life span. For this Assignment, you consider how you might assess and treat patients presenting with ADHD.

To prepare for this Assignment:

  • Review this week’s Learning Resources, including the Medication      Resources indicated for this week.
  • Reflect on the psychopharmacologic treatments you might recommend      for the assessment and treatment of patients with ADHD.

The Assignment: 5 pages

Examine Case Study: A Young Caucasian Girl with ADHD. You will be asked to make three decisions concerning the medication to prescribe to this patient. Be sure to consider factors that might impact the patient’s pharmacokinetic and pharmacodynamic processes.

At each decision point, you should evaluate all options before selecting your decision and moving throughout the exercise. Before you make your decision, make sure that you have researched each option and that you evaluate the decision that you will select. Be sure to research each option using the primary literature.

Introduction to the case (1 page)

  • Briefly explain and summarize the case for this Assignment. Be sure      to include the specific patient factors that may impact your decision      making when prescribing medication for this patient.

Decision #1 (1 page)

  • Which decision did you select?
  • Why did you select this decision? Be specific and support your      response with clinically relevant and patient-specific resources,      including the primary literature.
  • Why did you not select the other two options provided in the      exercise? Be specific and support your response with clinically relevant      and patient-specific resources, including the primary literature.
  • What were you hoping to achieve by making this decision? Support      your response with evidence and references to the Learning Resources      (including the primary literature).
  • Explain how ethical considerations may impact your treatment plan      and communication with patients. Be specific and provide examples.

Decision #2 (1 page)

  • Why did you select this decision? Be specific and support your      response with clinically relevant and patient-specific resources,      including the primary literature.
  • Why did you not select the other two options provided in the      exercise? Be specific and support your response with clinically relevant      and patient-specific resources, including the primary literature.
  • What were you hoping to achieve by making this decision? Support      your response with evidence and references to the Learning Resources      (including the primary literature).
  • Explain how ethical considerations may impact your treatment plan      and communication with patients. Be specific and provide examples.

Decision #3 (1 page)

  • Why did you select this decision? Be specific and support your      response with clinically relevant and patient-specific resources,      including the primary literature.
  • Why did you not select the other two options provided in the      exercise? Be specific and support your response with clinically relevant      and patient-specific resources, including the primary literature.
  • What were you hoping to achieve by making this decision? Support      your response with evidence and references to the Learning Resources (including      the primary literature).
  • Explain how ethical considerations may impact your treatment plan      and communication with patients. Be specific and provide examples.

Conclusion (1 page)

  • Summarize your recommendations on the treatment options you      selected for this patient. Be sure to justify your recommendations and      support your response with clinically relevant and patient-specific      resources, including the primary literature.

Note: Support your rationale with a minimum of five academic resources. While you may use the course text to support your rationale, it will not count toward the resource requirement. You should be utilizing the primary and secondary literature

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An analysis of the role of marketing in the achievement of business objectives

Marketing Principles and Practice

Level 5 – 15 Credits

Sample Assignment

Scenario

You are employed as a manager in a medium size business which is a limited company and has ambitions to expand. The Managing Director (MD) of the organisation is not a marketing professional and does not have a good understanding of the role of marketing in business. He knows from your CV that you have studied marketing principles and practice and he is keen to use your understanding and skills. At a meeting with the MD you are asked to complete the following tasks.

Task 1

Your first task is to help him understand the role of marketing in business. You need to explain to the MD what marketing is and the role it plays in the achievement of business objectives. You have decided to produce a file which addresses each of the topics listed below. You will present the file at your next meeting with the MD. In your file you will include:

· an analysis of the role of marketing in the achievement of business objectives (AC1.1)

· an analysis of the external factors influencing marketing in business (AC1.2)

· an assessment of the role of marketing in not for profit organisations (AC1.3)

Merit Task

To achieve a Merit, you must add to your file an analysis of how a marketing strategy supports the sales function in businesses. (AC1M1)

Task 2

Following a successful meeting with the MD, who was delighted with the file and your analyses, you have been asked to prepare a presentation for the Board of Directors, so they understand the principles of marketing. This will show how marketing will equip the management of the business with more effective tools. The MD wishes to see the materials before they are used at the Board Meeting. He has also made it clear that, as the Board members are involved with other activities outside of the business and are busy, the presentation must include slides and an accompanying handout that they can read following the meeting. The presentation and handout must cover the following.

· an analysis of the different elements of the marketing process (AC2.1)

· an explanation of the methods of segmenting markets (AC2.2)

· an analysis of the principles of digital marketing. (AC2.3)

Merit Task

To achieve a Merit, the presentation and handout must include an evaluation of the benefits of segmenting markets. (AC2M1)

Distinction Task

To achieve a Distinction, the presentation and handout must include an analysis of the challenges businesses face to market effectively. (AC2D1)

Task 3

Your work and the meeting which followed could not have gone better! The Managing Director has revised your job description and given you particular responsibility for marketing the business. He has allocated three employees to assist you. The employees are new to marketing, so you decide to produce a training pack for them to help them understand how they might apply different marketing methods. In the pack you should:

· analyse different methods of researching a market (AC3.1)

· evaluate the use of the different channels for digital marketing (AC3.2)

Distinction Task

To achieve a Distinction, the training pack must include a proposal for ways in which the current challenges for digital marketing could be overcome or mitigated. (AC3D1).

Task 4

The Board of Directors is delighted that marketing is now a key function in the business and there is a marketing expert of your calibre, who can advise them on how marketing could revolutionise the business! You have been asked to develop a marketing plan for a specific product or service. This plan must include the following sections:

1. The proposed strategic objectives for the plan (AC4.1)

2. A determination of target market/s for the selected product or service (AC4.2)

3. A consideration of factors which will be relevant to the implementation of the plan. (AC4.3

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Developing Pitches for Various Audiences and Goals (2020)

BRANDING, ENTREPRENEURSHIP, AND SMALL BUSINESS APPLICATIONSAssignment Overview

Marketing Presentation

Time to make a marketing pitch. Design a new product. Let investors know why they should back the project with company resources. Be persuasive and professional. Find the entrepreneur in you.

How do you create a product or service? Ever look for a product and find out it does not exist? Someone had to come up with ham and pineapple pizza, right? Keep the idea simple. If you get stumped and do not have an idea, search for “really cool products” and use one of them. Do not use a well-known name-brand product; pick something you have never heard of.

Session Long Project 4 Resources

Developing Pitches for Various Audiences and Goals (2020)

Entrepreneurial Marketing and the Marketing Mix (2020)

Marketing Strategy and the Marketing Plan (2020)

Market Research, Market Opportunity Recognition, and Target Market (2020)

Conducting a Feasibility Analysis (2020)

SLP Assignment

Over the last three modules, you have learned about marketing and developed skills that will serve you now and in the future. It is time to put those abilities to work. Be compelling. 

THE PITCH IN WRITING

Write a 250- to 350-word document sharing the following:

  • A brief description of the product.
  • Target Market and Rationale.
  • Pricing and Distribution Strategy.
  • Plan for Promotion.
  • Why this project would be a good investment.

3- to 3 ½-MINUTE VIDEO

You can talk about the same content that is written but do not read it. Impromptu speaking has a different impact than reading from a screen

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