Assignment Criteria | Exceptional Outstanding or highest level of performance (100%) | Above Average Very good or high level of performance (88%) | Average Minimum level of performance (80%) | Below Average Needs improvement (50%) | Failing Poor performance (0%) |
Content Possible Points = 200 Points | | | | | |
Introduction | 20 Points | 18 Points | 16 Points | 10 Points | 0 |
All components of introduction are clearly and specifically articulated. Purpose of assignmentPurpose of business planPICOT clearly statedWhat will be included in the paper | Three of four components of introduction are clearly and specifically articulated. Purpose of assignmentPurpose of business planPICOT clearly statedWhat will be included in the paper | Two of four components of introduction are clearly and specifically articulated. Purpose of assignmentPurpose of business planPICOT clearly statedWhat will be included in the paper | Only one component of introduction is clearly and specifically articulated. Purpose of assignmentPurpose of business planPICOT clearly statedWhat will be included in the paper | No component specifically addressed, or section is missing Purpose of assignmentPurpose of business planPICOTclearly statedWhatwill be included in the paper |
Proposal Cover Letter and Executive Summary | 15 Points | 13 Points | 12 Points | 8 Points | 0 Points |
Cover Letter: All components of cover letter are clearly and accurately presented. Cover letter in business letter formatBrief overview of issue and solutionEngages reader to act | Cover Letter: Two of three components of cover letter are clearly and accurately presented. Cover letter in business letter formatBrief overview of issue and solutionEngages reader to act | Cover Letter: One of three components of cover letter are clearly and accurately presented. Cover letter in business letter formatBrief overview of issue and solutionEngages reader to act | Cover Letter: All components of cover letter are generally presented Cover letter in business letter formatBrief overview of issue and solutionEngages reader to act | Cover Letter: No components of cover letter are present Cover letter in business letter formatBrief overview of issue and solutionEngages reader to act |
25 Points | 22Points | 20 Points | 12 Points | 0 Points |
Executive Summary: All components of executive summary are clearly and accurately presented. Executive summary engages reader’s interest in project.Provides summary of projectpurposeoutcomesmarketing and financial summaries. | Executive Summary: Three of four components of executive summary are clearly and accurately presented. Executive summary engages reader’s interest in project.Provides summary of projectpurposeoutcomesmarketing and financial summaries. | Executive Summary: Two of four components of executive summary are clearly and accurately presented. Executive summary engages reader’s interest in project.Provides summary of projectpurposeoutcomesmarketing and financial summaries. | Executive Summary: Only one component of executive summary is clearly and accurately presented Executive summary engages reader’s interest in project.Provides summary of projectpurposeoutcomesmarketing and financial summaries. | Executive Summary: All components are generally addressed, or section is missing Executive summary engages reader’s interest in project.Provides summary of projectpurposeoutcomesmarketing andfinancial summaries. |
Detailed Abstract Full description of project proposal | 75 Points | 66 Points | 60 Points | 38 Points | 0 Points |
All components are clearly and completely articulated. Expand description of project purposeIssue/problem definedSupportive evidence for projectExpected outcomes from project and timelineMarketing/needs analyses and plans includedFit with mission of organizationFit with current servicesFinancial plan including budgetary needsFinancial impact on stakeholdersBreak-even and Cost/benefit analysis results | 8 to 9 components are clearly and completely articulated. Expand description of project purposeIssue/problem definedSupportive evidence for projectExpected outcomes from project and timelineMarketing/needs analyses and plans includedFit with mission of organizationFit with current servicesFinancial plan including budgetary needsFinancial impact on stakeholdersBreak-even and Cost/benefit analysis results | 6 to 7 components are clearly and completely articulated. Expand description of project purposeIssue/problem definedSupportive evidence for projectExpected outcomes from project and timelineMarketing/needs analyses and plans includedFit with mission of organizationFit with current servicesFinancial plan including budgetary needsFinancial impact on stakeholdersBreak-even and Cost/benefit analysis results | 5 or less components are clearly and completely articulated. Expand description of project purposeIssue/problem definedSupportive evidence for projectExpected outcomes from project and timelineMarketing/needs analyses and plans includedFit with mission of organizationFit with current servicesFinancial plan including budgetary needsFinancial impact on stakeholdersBreak-even and Cost/benefit analysis results | All components are generally addressed, or section is missing Expand description of project purposeIssue/problem definedSupportive evidence for projectExpected outcomes from project and timelineMarketing/needs analyses and plans includedFit with mission of organizationFit with current servicesFinancial plan including budgetary needsFinancial impact on stakeholdersBreak-even and Cost/benefit analysis results |
Appendices | 15 Points | 13 Points | 12 Points | 8 Points | 0 Points |
All required supporting documents are included and accurately presented. Required: Business plan worksheetBudgetBreak-even analysisOther charts, tables, referred to in plan | Three of four required supporting documents are included and accurately presented. Business plan worksheetBudgetBreak-even analysisOther charts, tables, referred to in plan | Two of fourrequired supporting documents are present and accurately presented. Business plan worksheetBudgetBreak-even analysisOther charts, tables, referred to in plan | Only oneof four required supporting documents is present and accurately presented. Business plan worksheetBudgetBreak-even analysisOther charts, tables, referred to in plan | No supporting documents are presented, or section is missing Business plan worksheetBudgetBreak-even analysis Other charts, tables, referred to in plan |
Conclusion | 25 Points | 22 Points | 20 Points | 12 Points | 0 Points |
All required components for conclusion are clearly and accurately presented. Concluding statements that include what was covered in the assignmentTwo strengths and two weaknesses of the plan are describedStrategy for obtaining project approval | Two of three required components for conclusion are clearly and accurately presented. Concluding statements that include what was covered in the assignmentTwo strengths and two weaknesses of the plan are describedStrategy for obtaining project approval | One of three required components for conclusion are clearly and accurately presented. Concluding statements that include what was covered in the assignmentTwo strengths and two weaknesses of the plan are describedStrategy for obtaining project approval | All required components for conclusion are generally addressed. Concluding statements that include what was covered in the assignmentTwo strengths and two weaknesses of the plan are describedStrategy for obtaining project approval | No required components are addressed, or section is missing Concluding statements that include what was covered in the assignmentTwo strengths and two weaknesses of the plan are described Strategy for obtaining project approval |
Paper Format | 15 Points | 13 Points | 12 Points | 8Points | 0 Points |
All formatting elements are present with two or less errors. 1. Text, title page, headings, and references 2. Headings label follow required outline 3. All ideas and information from other sources are cited correctly 4. Page length within seven-page limit | Formatting elements are mostly correct with three errors. 1. Text, title page, headings, and references 2. Headings label follow required outline 3.All ideas and information from other sources are cited correctly 4. Page length within seven-page limit | Formatting elements are mostly correct with four errors. 1. Text, title page, headings, and references 2. Headings label follow required outline 3.All ideas and information from other sources are cited correctly 4. Page length within seven-page limit | All formatting elements are present with five errors 1. Text, title page, headings, and references 2. Headings label follow required outline 3.All ideas and information from other sources are cited correctly 4. Page length within seven-page limit | All formatting elements are present with six or more errors 1. Text, title page, headings, and references 2. Headings label follow required outline 3.All ideas and information from other sources are cited correctly 4. Page length within seven-page limit |
Writing Conventions | 10 Points | 9 Points | 8 Points | 5 Points | 0 points |
Rules of grammar, word usage, spelling, and punctuation are followed and contain two or fewer errors. | Rules of grammar, word usage, spelling, and punctuation are followed and contains three errors. | Rules of grammar, word usage, spelling, and punctuation are followed and contain four errors. | Rules of grammar, word usage, spelling, and punctuation are followed and contain five errors. | Rules of grammar, word usage, spelling, and punctuation are followed and contain six or more errors. |
Total Points | | | _____/200 points |