Collaboration is a working model that applies to all levels of everyday life. Collaborative communities are becoming obvious in the business world due to the introduction of service-oriented architectures. The architectures enable companies to leave behind tightly coupled systems and accept loosely coupled systems with components furnished by partners. Do you believe collaborative communities are advantageous to a company’s business model? Why? Reinforce your answer by providing examples.
Submission Details:
Post your response to theDiscussion Areabythe due date assigned.
Respond to at least two posts by the end of the week.
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Select a company mentioned in our chapter 1 reading (Kotler and Keller). Considering the three key forces driving the new marketing realities, design a two-paragraph plan of how your chosen company is likely to change in the future. What other major trends or forces might affect marketing for this company?
IBM Having celebrated its 100th corporate anniversary in 2011, IBM is a remarkable survivor that has maintained market leadership for decades in the challenging technology industry. The company has managed to successfully evolve its business and seamlessly update the focus of its products and services numerous times in its history—from mainframes to PCs to its current emphasis on cloud computing, “big data,” and IT services. Part of the reason is that IBM’s well-trained sales force and service organization offer real value to customers by staying close to them and fully understanding their requirements. IBM often even cocreates products with customers; with the state of New York, it developed a method for detecting tax evasion that reportedly saved taxpayers $1.6 billion over a seven-year period. As famed Harvard Business School professor Rosabeth Moss Kanter has noted, “IBM is not a technology company but a company solving problems using technology.”
Note:
· Five citations/references (in addition to the text) are required for this engagement.
· 700-750 words
Text:
Marketing Management,15th ed.
Kotler, P. & Keller, K.
Prentice Hall Publishing. 2016
ISBN: 9780133856460
Select a company mentioned in our chapter 1 reading (Kotler and Keller). Considering the
three key forces driving the new marketing realities, design a two
–
paragraph plan of how
your chosen company is likely to change in the future. What other major trends
or forces
might affect marketing for this company
?
I
BM
Having celebrated its 100th corporate anniversary in 2011, IBM is a remarkable survivor
that has maintained
market
leadership for decades in the challenging technology industry. The
company has managed to successfully
evolve its business and seamlessly update the focus of its
products and services numerous times in its history
—
from mainframes to PCs to its current
emp
hasis on cloud computing, “big data,” and IT services. Part of the reason is
that IBM’s well
–
trained sales force and service organization offer real value to customers by staying close to them
and
fully understanding their requirements. IBM often even cocr
eates products with customers;
with the state of
New York,
it developed a method for detecting tax evasion that reportedly saved
taxpayers $1.6 billion over a seven
–
year period.
As famed Harvard Business School professor
Rosabeth Moss Kanter has noted, “IBM
is not a technology company but
a company solving
problems using technology.”
Note:
·
Five
citations/references (in addition to the text) are required for this engagement
.
·
700
–
750
word
s
Text:
Marketing Managemen
t
,
1
5
th
ed.
Kotler, P. & Keller, K.
Prentice Hall Publishing. 201
6
ISBN:
978013385646
0
Select a company mentioned in our chapter 1 reading (Kotler and Keller). Considering the
three key forces driving the new marketing realities, design a two-paragraph plan of how
your chosen company is likely to change in the future. What other major trends or forces
might affect marketing for this company?
IBM Having celebrated its 100th corporate anniversary in 2011, IBM is a remarkable survivor
that has maintained market leadership for decades in the challenging technology industry. The
company has managed to successfully evolve its business and seamlessly update the focus of its
products and services numerous times in its history—from mainframes to PCs to its current
emphasis on cloud computing, “big data,” and IT services. Part of the reason is that IBM’s well-
trained sales force and service organization offer real value to customers by staying close to them
and fully understanding their requirements. IBM often even cocreates products with customers;
with the state of New York, it developed a method for detecting tax evasion that reportedly saved
taxpayers $1.6 billion over a seven-year period. As famed Harvard Business School professor
Rosabeth Moss Kanter has noted, “IBM is not a technology company but a company solving
problems using technology.”
Note:
Five citations/references (in addition to the text) are required for this engagement.
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Role playing: Each group of students, consisting of 4 students each group, will play as workers/managers in one type of financial institution of professor’s choice ( His choice for us is INVESTMENT BANK)
And present to your classmates about
a. What kinds of financial instruments/services are sold here?
b. How to market your products/services to customers?
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• What is measured and, just as importantly, what is not measured?
• What has GDP been for the latest three quarters here in the US?
• Why is GDP mentioned in business news so often and used as an important metric for our economy? Is this number accurate? What are the pros and cons of this measurement?
• Explain how real GDP is different and how it is calculated.
Your initial response should be a minimum of 200 words
DQ2
Prior to beginning work on this discussion,
• Read Chapter 8 of Macroeconomics: Private and Public Choice.
For this discussion, address the following questions:
• How is unemployment calculated, and what is and is not included?
• What were the unemployment numbers for the latest three quarters?
• Why is unemployment mentioned in business news so often and used as an important metric for our economy?
• What might cause the unemployment numbers to be questioned from an accuracy standpoint and a relevancy perspective?
• How is unemployment impacted by the phases of the business cycle?
Your initial response should be a minimum of 200 words
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Before beginning work on this week’s discussion forum, please review the link “Doing Discussion Questions Right,” the expanded grading rubric at the end of this assignment, and any specific instructions for this week’s topic.
By the due date assigned, respond to the discussion questions below and submit your responses to the Discussion Area. By the end of the week, comment on your classmates’ responses.
Respond to the questions using the lessons and vocabulary found in the reading.
Support your answers with examples and research and cite your research using the APA format.
Start reviewing and responding to the postings of your classmates as early in the week as possible.
Tasks:
Answer the following questions:
Because of a new product line, your company’s sales over the last few months have increased significantly. As a result, the amount of cash held by the company has increased to levels never experienced before. An evaluation by the company’s financial staff concludes that the company is holding too much cash. This situation is reported to the stockholders.
Explain how you think the stockholders would react to this information.
Discuss the options you have to deal with the concerns of the stockholders without creating any additional risk.
Just-in-time (JIT) inventory systems were first developed by the Japanese and quickly adopted around the globe by many large firms. One of the first to adopt the system in the United States was the automobile industry.
In your opinion, is the JIT system a system that can and should be adopted by small, individually owned firms? Why or why not?
Would the smaller firms have any advantage in terms of their ability to use such a system? Why or why not?
Describe the benefits of employing such a system in the economy.
Comment on the postings of two of your classmates. Do you agree with their position? Why or why not?
Explain your answers using examples. Comment on the postings of at least two of your classmates. Do you agree with their position? Why or why not?
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ABC Company had addition to retained earnings for the current fiscal year just ended of $395,000. The firm paid out $195,000 in cash dividend, and it has ending total equity of $5.3 million. The company currently has 170,000 shares of common stock outstanding. Please answer the following questions:
1. What are earnings per share (E/PS)?
2. Dividends per share?
3. Book value of share?
4. If the stock currently sells for $64 per share, what is the market-to-book ratio?
5. The price to earnings ratio (P/E)?
6. The company had sales of $5.15 million, what is the price to sales ratio (P/S)?
7. Finally, explain the implication of P/E ratio for different types of investors.
Note:
1. Need to write the assignment in APA 7th edition format.
2. Provide your explanations and definitions in detail and be precise.
3. Comment on your findings.
4. Provide references for content when necessary.
5. Provide your work in detail and explain in your own words.
6. Support your statements with peer-reviewed in-text citation(s) and reference(s).
7. Need to include the information from the textbook as the reference.
8. Need to include at least 2 peer-reviewed articles as the reference.
9. Need to provide examples whenever applicable.
10. Please find the related power point and textbook in the attachment.
11. Please find the Course Learning Outcome list of this course in the attachment
Textbook Information:
Ross, S. A., Westerfield, R. W., & Jordan, R. D. (2018). Fundamentals of corporate finance (12th ed.). McGraw-Hill
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MINIMUM 2 PAGES, NOT COUNTING HEADING, CHARTS/ILLUSTRATIONS, OR CITATIONS. DOUBLE SPACED, 12 PT. FONT. ALL CITATIONS IN APA FORMAT. LATE ASSIGNMENTS WILL BE PENALIZED A MINIMUM OF 30%.
This section of your term paper is to be focused on the PESTEL and the SFAS (environmental analysis) for the Fortune 500 company you have chosen. A copy of your PESTEL and SFAS must be included in this section, and you must refer to it in your text. What are the current goals of the firm? Do you agree with them? If not, what would you suggest and why? Assess the internal and external environment of the firm: how important is each factor and why? What scores did you give each factor? How did you arrive at these values? What is the SFAS telling you as far as what must be addressed in your strategic proposals? Remember: do not make any suggestions for strategic actions in this section. If you need clarification on the workings of either analysis tool, the Term Paper tab on Blackboard provides detailed instruction on both of these, plus the TOWS chart. If you still have questions after reading these instructions, feel free to email me for an explanation, or to set up a Zoom meeting.
Do your own work. SWOTs, SFAS’, or TOWS’ written by other sources may not be used, and will be considered to be plagiarism if they are used in your paper. As always, citations must be included in text, using APA format. See the bottom of page 1 in this syllabus for a web link, if you don’t know how to use APA.
Section I: PESTEL/SFAS
Current goals of the firm? Do you agree with them? If not, what would you suggest and why?
Goals : “Here at Costco, we have a very straightforward, but important mission: to continually provide our members with quality goods and services at the lowest possible prices.”(Costco customer service)
Company’s Goals
Assess the internal and external environment of the firm: how important is each factor and why? What scores did you give each factor?
1) why you thought these factors were important
2) what factors you thought they were not handling very well
3) what this chart is telling you as far as what MUST be taken care of by the company in order to improve.
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For this discussion topic, you will post four sources that you consider possible sources for your research project. At least two of these should be scholarly journal articles.
For each source, please post your answers to the following:
Provide an APA-style reference citation for the source. Remember that you can use CiteFast if you wish.
What type of document is the source (journal article, news article, government document, etc.), and how can you tell?
When considering the usefulness of this source for your research project, what positive and/or negative features can you identify? Factors you may wish to consider include focus, credibility, detail, and audience.
Optional question: Feel free to comment on what search strategies you employed to find your sources.
Guided response (by Sunday):
Consider the sources posted by one of your peers. Would you consider all of the sources to be credible if you encountered them in a research paper? Would you give more weight to one over another? Why or why not?
In this discussion, we will examine choices that we make about commas in our writing.
Initial post
Post a paragraph from any writing you have done recently. Then identify one choice you made with regard to commas (either using a comma or not using a comma). Comment on the reasons for your choice. Are there other alternatives
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Dion is an engineer with Tesla Motors who helps to design electric motors. It has always been his dream to start his own business, but as he has gotten older, he has not gotten around to it. He is also an avid cyclist who rides near his home in Palo Alto, California. It is hilly terrain and as he has gotten older, he has found it more difficult to navigate the steep terrain.
He has thought about buying an electric bike that would give him an additional boost with an electric motor. However, he has not been satisfied with any of the many brands of electric bikes he can find. The ones that work well are astronomically expensive and the less expensive models are poorly constructed and have short battery life.
One day at Tesla headquarters, Dion is having lunch with three of his colleagues when he raises his frustration with his inability to find the right electric bike. The other three are also avid cyclists, so they launch into an intense discussion. Mark, who works in Tesla’s marketing department, thinks that there is a demand for a high-quality electric bike at a reasonable cost. “There are social trends that could drive that demand,” he says. “First, commuting by bicycle is becoming more popular, and many who are new to it need that extra assistance to make it a comfortable experience. Also, as the population ages, older cyclists are looking for ways to keep cycling as much as they did when they were younger. An electric bike could help them do that.”
Dion responds that some of the new electric motor technologies he has been working on could be repurposed to create a high-quality electric bike at a reasonable cost. “I have been experimenting with some designs, and I think it is workable.” Rosalinda, who manages production of the Tesla Model S interjects, “You know, I came across a defunct bicycle factory about 20 miles north of here when we were looking at potential sites for expansion. It would be perfect to manufacture the bike you are describing.”
Dion can’t hold back any longer and blurts out, “Let’s start our own bicycle company and make this bike!” Sandra, who works in the finance department, scrunches up her face and says, “Whoa there, partner. Where is the money for this venture going to come from? While our salaries and stock options have made us comfortable, we don’t have the resources to manufacture and market this bike.”
The group agrees that they would love to start a new company, but they must figure out how to solve the finance problem that Sandra pointed out in order to do so. Later that day, Dion can’t get the idea out of his mind. Then, a potential solution comes to him. He remembers Brenda Zhang, who rode with one of his cycling groups, Palo Altitude. She is a partner in a large venture capital firm that invests in promising start-ups. Dion isn’t sure if she even remembers him, and she only knew him as a cyclist, not an engineer. But he thinks it’s worth a try.
He sends the following email:
To: Brenda Zhang From: Dion Morris Re: Electric Bicycle Start-Up
Several of my colleagues at Tesla and I have come up with a new design for an electric bicycle that would be relatively inexpensive, very efficient, as well as durable. I know this is coming out of the blue, but I am hoping you will remember me from our rides with the Palo Altitude group. We are looking for start-up funding, and I thought a fellow cyclist like you would see the potential market for a high-quality, inexpensive electric bicycle. Please let me know what you think.
Later that day, he is surprised to find the following email in his inbox:
To: Dion Morris From: Brenda Zhang Re: Electric Bicycle Start-Up
Of course, I remember you, Dion. You were always at the head of the pack in our rides. I am intrigued by your idea and would like to set-up a meeting to discuss it. I need to start doing my homework on the venture to see whether I and my partners are willing to provide funding. In preparation for our meeting, I would like you to prepare a memo that addresses the following issues:
Why do you think you can create a successful start-up? What traits will you need to be an entrepreneur?
What kind of leadership style would you use, and why?
Describe your product and why you think there is a market for it.
What legal form do you think best suits your start-up and why?
What kind of financial document should you provide so that I can evaluate the viability of your start-up?
What are the characteristics of your target market?
Explain specific types of marketing the business should pursue.
What other sources of funding might be available for you, whether or not we invest in your start-up?
How would you organize your management team, and who in your group would lead each function in the organization?
What brand name do you propose for your electric bike, and why did you choose it?
Please send this to me by next week, at least a day before our meeting. I look forward to our discussion.
You are a good friend of Dion’s. He respects you for your degree in Business and Management and your good business sense. Dion feels inadequate in the details of business and asks you to draft the requested memo for him.
How to Set Up the Memo
You will use the attached project 2 memo template. The memo template should be single-spaced with a blank line between paragraphs. Write clearly and concisely in 12-point Times New Roman. The final product will be in a business memo format, no longer than eight pages in length (excluding the cover page and references page).
Include a title, the course number and section, your name, and the instructor’s name on your title page.
Instructions
Draft the requested memo under Dion’s name. Draw on the learning resources that are in the classroom to influence your answers. This is not a research-based project, so don’t use any sources other than the course materials.
Review/Proofread your Memo
Read through your memo to ensure all required elements are present and clear.
Submit the Memo in the Assignment Folder
The document you submit to the Assignment Folder will be considered final and ready for grading. Please double-check that you are submitting the correct document.
Project 2 template – Contemplating Starting a Business
Title of Paper
Student Name
School Name
Company Name
Memo
To:
Brenda Zhang
From:
Dion Morris
Date:
[Date]
Re:
[Subject]
Business Summary
Business Summary
[Write a quick overview of the proposed start-up.]
Business Details
[Write responses to Brenda’s questions, using concepts from the course materials to inform your answers.]
Why do you think you can create a successful start-up? What traits will you need to be an entrepreneur?
What kind of leadership style would you use? Why?
Describe your product and why you think there is a market for it.
What legal form do you think best suits your start-up and why?
What kind of financial document should you provide so that I can evaluate the viability of your start-up?
What are the characteristics of your target customer?
Explain specific types of marketing the business should pursue.
What other sources of funding might be available for you?
How would you organize your management team, and who in your group would lead each function in the organization?
Refer to Dion’s coworkers from his initial conversation.
What brand name do you propose for your electric bike, and why did you choose it?
Conclusion
[Write a concluding paragraph or two that emphasizes the reasons Brenda’s firm should invest in your venture.]
Examples of References
Grady, J. S., Her, M., Moreno, G., Perez, C., & Yelinek, J. (2019). Emotions in storybooks: A comparison of storybooks that represent ethnic and racial groups in the United States. Psychology of Popular Media Culture, 8(3), 207–217. https://doi.org/10.1037/ppm0000185
(sample citation of a journal article)
Sapolsky, R. M. (2017). Behave: The biology of humans at our best and worst. Penguin Books.
(sample citation of a book)
UMGC. (n.d.). The Law of Demand. Document posted in University of Maryland Global Campus BMGT 110 2208 online classroom, archived at http://campus.umgc.edu
(sample citation of this course’s readings)
Woodyatt, A. (2019, September 10). Daytime naps once or twice a week may be linked to a healthy heart, researchers say. CNN. https://www.cnn.com/2019/09/10/health/nap-heart-health-wellness-intl-scli/index.html
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Enjoy our bonus services. You can make a free inquiry before placing and your order and paying this way, you know just how much you will pay. Dion is an engineer with Tesla Motors who helps to design electric motors.
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Banta’s Planning, Evaluation, and Improvement Cycle
Supporting Lecture:
Review the following lecture:
Linking Assessment and Planning
Before beginning work on this discussion forum, please review the linkDoing Discussion Questions Right, the expanded grading rubric for the forum, and any specific instructions for this topic.
Banta presents a cycle of activities to promote institutional effectiveness including evaluation, improvement, planning and budgeting, and implementation. But this cycle reflects the efforts of one university with respect to higher education assessment. What strategies do you think are employed by other universities and how do those activities compare with Banta’s ideas? Are they different, better, or less comprehensive?
From the bullet point list below, select one topic for which you will lead the discussion in the forum this week. Early in the week, reserve your selected topic by posting your response (reservation post) to theDiscussion Area, identifying your topic in the subject line. Be specific about your topic so that someone else could select the same bullet point but focus their post differently.By the due date assigned, research your topic and start a scholarly conversation as you respond with your initial or primary post to your own reservation post in theDiscussion Area. Make sure your response does not duplicate your colleagues’ responses.
Compare and contrast theAssessment Cyclefrom The George Washington University with the cycle proposed by Banta, highlighting specific advantages and disadvantages of each approach.
Compare and contrast theOutcomes and Assessment Cycle from Southern University with the cycle proposed by Banta, highlighting specific advantages and disadvantages of each approach.
Compare and contrast theAssessment Cycle from James Madison University with the cycle proposed by Banta, highlighting specific advantages and disadvantages of each approach.
Additionally, provide a brief paragraph describing which assessment model you personally prefer and why.
As the beginning of a scholarly conversation, your initial post should be:
Succinct—no more than 500 words.
Provocative—use concepts and combinations of concepts from the readings to propose relationships, causes, and/or consequences that inspire others to engage (inquire, learn). In other words, take a scholarly stand.
Supported—scholarly conversations are more than opinions. Ideas, statements, and conclusions are supported by clear research and citations from course materials as well as other credible, peer-reviewed resources
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