Pick from the following list of Enterprise Risk Management topics for your research paper:
Accounting for natural disasters: a study of BP
Occupational safety and health: dealing with work hazards
Financial risk management: finding ways to protect assets
ISO 31000: working to reduce risk
Risk pool: determining the best ways to group individuals
Operational risk management: best methods and practices for warehousing industry
Hazard Prevention: training and incentives that work
Association of Management Consulting Firms: effectiveness
Risk management tools for food industry
Security risk: ways to prevent disaster
From the topics, narrow your topic down a little and then write how you would utilize Enterprise Risk Management for these topics. You an narrow the topics down to a specific company but want the overall theme to align with the list. Your research paper should be 6-10 pages and follow the following structure:
Introduction – brief background of company and any issues the company has had in the past such as data breaches
A narrative on the organization that you have chosen (to include strategy, core business activities, recent financial performance and corporate view of risk management)
An analysis of the key political, economic, social, technical, legislative and environmental risks that the organization is currently facing
Explore Traditional risk management methods. Explain and define them.
Explore Enterprise Risk Management methods. Explain and define them.
What are the benefits and limitations in using ERM?
What are the key roles and responsibilities for ERM?
What are the key items the company needs to address and what are the risks associated with it?
Provide recommendations for the company to improve their ERM.
Assessment Information The assessment tasks for BSBCUS501 Manage quality customer service are included in this Student Assessment Tasks booklet and outlined in the assessment plan below. To be assessed as competent for this unit, you must complete all of the assessment tasks with satisfactory. Assessment Plan Assessment Task Overview 1. Written questions You must correctly answer all questions. 2. Customer service planning project You must develop a customer service strategy and meet with the management team to seek feedback and approval. 3. Customer service delivery project You must review customer correspondence to ensure it meets required response times and information requirements, as well as meet with staff to discuss variances and required actions. 4. Customer complaints analysis project You must review a complex complaint and develop solutions to avoid poor customer service. 5. Customer feedback and analysis project You must develop a customer survey and analyse the results of a customer survey. Assessment Preparation Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for clarification if you have any questions at all. When you have read and understood this unit’s assessment tasks, print out the Student Assessment Agreement. Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file. Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you. Assessment appeals If you do not agree with an assessment decision, you can make an assessment appeal as per RSB assessment appeals process. You have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal.
Naming electronic documents It is important that you name the documents that you create for this Assessment Task in a logical manner. Each should include: · Course identification code · Assessment Task number · Document title (if appropriate) · Student name · Date it was created For example, BSBCUS501 AT2 Customer Service Strategy Joan Smith 20/04/17 Additional Resources You will be provided with the following resources before you begin each Assessment Task. Assessment Task 2 · Customer Service Strategy Template Assessment Task 3 · Customer Emails and Responses · List of Services · Policy and Procedures Assessment Task 4 · Briefing Report Template Assessment Task 5 · Customer Survey Report Template
Assessment Instructions Each assessment task in this booklet consists of the following: Assessment Task Cover Sheet This must be filled out, signed and submitted together with your assessment responses. If you are submitting hardcopy, the Cover Sheet should be the first page of each task’s submission. If you are submitting electronically, print out the cover sheet, fill it out and sign it, then scan this and submit the file. The Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will be satisfactory (S) or not satisfactory (NS). If your work has been assessed as being not satisfactory, your assessor will include written feedback in the Assessment Task Cover Sheet giving reasons why. Your assessor will also discuss this verbally with you and provide advice on re-assessment opportunities as per RSB re-assessment policy. Depending on the task, this may include · resubmitting incorrect answers to questions (such as short answer questions and case studies) · resubmitting part or all of a project, depending on how the error impacts on the total outcome of the task · redoing a role play after being provided with appropriate feedback about your performance · being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily completed the first time, after being provided with appropriate feedback. Assessment Task Information This gives you: · a summary of the assessment task · information on the resources to be used · submission requirements · re-submission opportunities if required Assessment Task Instructions These give questions to answer or tasks which are to be completed. Your answers need to be typed up using software as indicated in the Assessment Task Instructions. Copy and paste each task’s instructions into a new document and use this as the basis for your assessment task submission. Include this document’s header and footer. If you are submitting electronically, give the document a file name that includes the unit identification number, the task number, your name and the date. Checklist This will be used by your assessor to mark your assessment. Read through this as part of your preparation before beginning the assessment task. It will give you a good idea of what your assessor will be looking for when marking your responses.
Student Assessment Agreement Make sure you read through the assessments in this booklet before you fill out and sign the agreement below. If there is anything that you are unsure of, consult your assessor prior to signing this agreement. Have you read the assessment requirements for this unit? El Yes El No Do you understand the requirements of the assessments for this unit? El Yes El No Do you agree to the way in which you are being assessed? El Yes El No Do you have any specific needs that should be considered? El Yes El No If so, explain these in the space below. Do you understand your rights to re-assessment? El Yes El No Do you understand your right to appeal the decisions made in an assessment? El Yes El No Student name Student number Student signature Date Assessor name Assessor signature Date Assessment Task 1 Cover Sheet Student Declaration To be filled out and submitted with assessment responses fl I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s). fl I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me. fl I have correctly referenced all resources and reference texts throughout these assessment tasks. Assessor declaration fl I hereby certify that this student has been assessed by me and that the assessment has been carried out according to the required assessment procedures. Assessor name Assessor signature Date Assessment outcome S NS DNS Resubmission Y N Note: S – Satisfactory, NS – Not satisfactory, DNS – Did not submit Feedback Student result response fl My performance in this assessment task has been discussed and explained to me. fl I would like to appeal this assessment decision. Student signature Date A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
Assessment Task 1: Written Questions Task summary This is an open book test, to be completed in the classroom. A time limit of 1 hour to answer the questions is provided. You need to answer all of the written questions correctly. Your answers must be word processed and sent to the assessor as an email attachment. Required · Access to textbooks and other learning materials · Computer with Microsoft Office and internet access Submit · Answers to all questions Assessment criteria All questions must be answered correctly in order for you to be assessed as having completed the task satisfactorily. Re-submission opportunities You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task. If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date. You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal. You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.
Written answer question guidance The following written questions use a range of “instructional words” such as “identify” or “explain”, which tell you how you should answer the question. Use the definitions below to assist you to provide the type of response expected. Note that the following guidance is the minimum level of response required. Analyse – when a question asks you to analyse something, you should do so in detail, and identify important points and key features. Generally, you are expected to write a response one or two paragraphs long. Compare – when a question asks you to compare something, you will need to show how two or more things are similar, ensuring that you also indicate the relevance of the consequences. Generally, you are expected to write a response one or two paragraphs long. Contrast – when a question asks you to contrast something, you will need to show how two or more things are different, ensuring you indicate the relevance or the consequences. Generally, you are expected to write a response one or two paragraphs long. Discuss – when a question asks you to discuss something, you are required to point out important issues or features and express some form of critical judgement. Generally, you are expected to write a response one or two paragraphs long. Describe – when a question asks you to describe something, you should state the most noticeable qualities or features. Generally, you are expected to write a response two or three sentences long. Evaluate – when a question asks you to evaluate something, you should put forward arguments for and against something. Generally, you are expected to write a response one or two paragraphs long. Examine – when a question asks you to examine something, this is similar to “analyse”, where you should provide a detailed response with key points and features and provide critical analysis. Generally, you are expected to write a response one or two paragraphs long. Explain – when a question asks you to explain something, you should make clear how or why something happened or the way it is. Generally, you are expected to write a response two or three sentences long. Identify – when a question asks you to identify something, this means that you are asked to briefly describe the required information. Generally, you are expected to write a response two or three sentences long. List – when a question asks you to list something, this means that you are asked to briefly state information in a list format. Outline – when a question asks you to outline something, this means giving only the main points, Generally, you are expected to write a response a few sentences long. Summarise – when a question asks you to summarise something, this means (like “outline”) only giving the main points. Generally, you are expected to write a response a few sentences long.
Assessment Task 1 Instructions Provide answers to all of the questions below: 1. Explain the purpose of the Australian Consumer Law and how it protects consumers’ rights. 2. Outline the consumer guarantees that apply for both products and services under the Australian Consumer Law. 3. List the types of products and services covered by the consumer guarantee. 4. Explain why it is unlawful for a retailer to display a sign to say that no refunds are provided. 5. Discuss whether consumers are legally entitled to a refund or replacement if they change their mind when buying a product or service. 6. Discuss the statement below in relation to guidelines about consumer guarantees. Provide an example to illustrate your answer. “Some suppliers or manufacturers tell the consumer an extended warranty provides extra protection, which the consumer would not have unless they buy it.” 7. Explain at least two benefits of an effective complaint handling system for businesses and consumers and outline the standard steps that you would use to effectively deal with a customer complaint. 8. A retailer wishes to establish a consistent welcome procedure for sales staff to follow when a potential client enters the sales room. Outline a standard procedure that the salespeople could follow. Your answer should be in easy to follow steps. 9. Explain the concept of service standards and their importance. Identify two examples of services standards.
BSBCUS501 Manage quality customer service Student Assessment Tasks 10. Explain why a company committed to best practice customer services may choose to measure its service standards. 11. Explain the concept of public relations as a method of marketing communication. 12. Explain five methods by which a company can promote its products. 13. Explain how customer service can impact on the public relations image of a company. 14. Explain how you could overcome verbal communication barriers with customers. 15. Explain how you can overcome barriers to communication with customers who have a hearing impairment. 16. Outline four keys way of providing excellent customer service. 17. Explain why an unhappy customer is not good for business. 18. Explain the importance of understanding customer behaviour and two techniques that can be used to analyse customer behaviour. 19. Explain three key customer research methods. 20. Explain the importance of recording and monitoring complaints.
Assessment Task 1 Checklist Student’s name: Did the student provide a sufficient and clear answer that addresses the suggested answer for: Completed successfully Comments Yes No Question 1 Question 2 Question 3 Question 4 Question 5 Question 6 Question 7 Question 8 Question 9 Question 10 Question 11 Question 12 Question 13 Question 14 Question 15 Question 16 Question 17 Question 18 Question 19 Question 20 Task Outcome: Satisfactory • Not Satisfactory • Assessor signature Assessor name Date Assessment Task 2 Cover Sheet Student Declaration To be filled out and submitted with assessment responses fl I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s). fl I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me. fl I have correctly referenced all resources and reference texts throughout these assessment tasks. Assessor declaration fl I hereby certify that this student has been assessed by me and that the assessment has been carried out according to the required assessment procedures. Assessor name Assessor signature Date Assessment outcome S NS DNS Resubmission Y N Note: S – Satisfactory, NS – Not satisfactory, DNS – Did not submit Feedback Student result response fl My performance in this assessment task has been discussed and explained to me. fl I would like to appeal this assessment decision. Student signature Date A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
Assessment Task 2: Customer service strategy planning project Task summary For this assessment task you are required, in the role of Operations Manager of Ozhouse Clean, to research and develop a customer service strategy for the company. Your strategy will need to be discussed with, and agreed on by, senior management. This task is to be completed in the simulated work environment at RSB. Required · Computer and Microsoft Office · Access to the Internet for research · Access to consumer legislation/regulations/codes of practice at the following web sites: http://www.accc.gov.au/consumers http://www.australia.gov.au/information-and-services/business-and-industry/consumer-rights · Customer Service Strategy Template Submit · Email to your assessor with your regulations report and your customer service strategy attached. · Email to your assessor with your revised customer service strategy and screen shot attached. Assessment criteria For students’ performance to be deemed satisfactory in this assessment task, they must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed, they will be asked to complete further assessment to demonstrate competence.
Re-submission opportunities You will be provided feedback on their performance by their Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task. If any parts of the task are not satisfactorily completed your assessor will explain why and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date. You have the right to appeal the outcome of assessment decisions if they feel they have been dealt with unfairly or have other appropriate grounds for an appeal. You are encouraged to consult with their assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder them when attempting any part of the assessment.
Assessment Task 2 Instructions Carefully read the following: Ozhouse Clean is a cleaning services company based in Melbourne. The company offers professional, residential cleaning services, including regular home cleans, as well as spring cleans. The company’s mission, vision and values as follows: Mission Ozhouse Clean is committed to providing the highest quality residential and commercial cleaning services available by exceeding the expectations of our clients. Vision We are constantly working to establish ourselves as the most respected and sought-after contract cleaning and facilities support service in Melbourne. Values Respect: taking time to understand and value each of our customers and respecting their choices. Responsibility: acting with integrity towards our staff, our customers, the community and the environment. Caring: a duty of care for our staff, customers and the environment. Excellence: to always look to provide the best quality experience with regards to our cleaning and our customer service. Integrity: to act with honesty, openness and do what we say we will do. Innovation: to be industry leaders. Objectives Our key objectives and that are fundamental to our business in delivering world-class cleaning and customer service, are as follows: · Provide our customers with a professional and friendly service. · To increase the number of clients by 10% each year. · Meet or exceed the expectations of customers. · Implement best practice in cleaning operations, including environmentally sustainable practices. Currently 70% of the company’s customers are residential customers. Most of these customers are full-time workers, needing cleaning services because of their busy lifestyle. Most customers use regular cleaning services (either once a week or twice a week for 3 – 4 hours). The company also has a small number of commercial contracts for cleaning. Generally, these involve cleaning staff going in each evening for 2 hours to clean the office. Regular services are priced at $35 per hour and the market is very sensitive to price and quality of service delivered.
The company does not currently have a customer service strategy. As part of the current strategic planning process and overall drive to achieve excellence within the company you, as the Operations Manager (responsible for a team of staff including call centre operators and the cleaning team), have been tasked with the responsibility to develop a customer service strategy and a customer service charter that aligns with the company’s strategic plan mission, vision and objectives. All customer services strategies need to be implemented during upcoming year and a priority assigned. The management team has developed a key principle on which the customer service strategy is to be based: We listen to our customer, understand their needs and deliver services to meet these needs. The management team has advised that all strategies must come from that principle and that strategies must also address (but not be limited to) the following key areas: · Staff training: currently staff are not trained in customer service · Customer feedback mechanisms: there are no formal mechanisms in place for customers to provide feedback · Quality and consistency of service provided: while the company does not receive many complaints, most of them relate to customers being unhappy with the level or detail of cleaning provided. A quality assurance mechanism needs to be in place to be able to check that the cleaning completed will be satisfactory to the customer. This is currently not in place. · Development of a customer service charter: the company wants to tell customers about what they can expect, how they can provide feedback and the complaints process. Complete the following activities: 1. Write a regulations report. Use the Internet to find out about legislation and regulations that the company needs to abide by in its delivery of services and ensure that this information is incorporated into the development of customer service strategies. You will also need to provide an overview of the legislative and regulatory context at the meeting with staff so ensure you make notes to guide your delivery of the information to staff. Use the Internet to find examples of customer service strategies developed by other companies. Make notes on your findings. Using secondary sources of information, research and identify likely key customer needs in relation to cleaning services, including as a minimum quality of service, cost of service, response times from booking of service to completion and so on. Your report should be between half a page and one-page long.
BSBCUS501 Manage quality customer service Student Assessment Tasks 2. Develop a customer service strategy Research options for customer service strategies and customer needs The customer service strategy should clearly reflect the customer needs you have identified and show how these needs will be satisfied through the service provided. The strategy should also document specific actions, priority and performance indicators. Use the Customer Service Strategy Template to guide your work. You will modify this document following a meeting with the Management Team, so save this version as Draft Customer Service Strategy. 3. Send an email to the management team (your assessor). The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style. It should introduce and summarise the contents of the attachments. The email text should advise the management team that you would like to set up a meeting to discuss the documents. It should include a brief statement of the purpose of the meeting and the date and time and duration for the meeting (the meeting will be approximately 30 minutes). Attach your regulations report and your customer service strategy to the email. 4. Meet with the Management Team At the meeting you, you will discuss and confirm the customer service strategy with the General Manager (your assessor). At the meeting, you will be required to: · Explain the importance of customer service, as well as legislation and regulations key to customer service · Explain each of the strategies and actions in the new customer service strategy · Explain how strategies and actions will assist in achieving the key customer service principles, as well as strategic mission, vision and objectives. · Explain how your plans achieve the quality, time and cost specifications that the company has agreed to uphold for customers. During the meeting, demonstrate effective communication skills including: · Speaking clearly and concisely · Using non-verbal communication to assist with understanding · Asking questions to identify required information · Responding to questions as required · Using active listening techniques to confirm understanding Your assessor (in the role of the General Manager) will provide you with feedback on your strategy, which you will incorporate into the document in.
BSBCUS501 Manage quality customer service Student Assessment Tasks 5. Revise your customer service strategy. Following the meeting, incorporate your General Manager’s feedback into your customer service strategy. Save this draft of the document as Revised Customer Service Strategy. 6. Take a screen shot of your folder and files. Ensure that you have an overall folder for your work for this unit, as well as sub folders if necessary. All of the documents that you have submitted for this assessment task should be correctly named and filed. Folders must be logical and well-organised, and you will be assessed on this. The screen shot should show all the folders and documents. 7. Send an email to the management team (your assessor). The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style. It should summarise the meeting’s outcomes and introduce and summarise the contents of the attachment. It should Attach your revised customer service strategy and screen shot to the email.
Assessment Task 2 Checklist Student’s name: Did the student: Completed successfully Comments Yes No Outline the legislative and regulatory context of the organisation relevant to customer service? Identify customer needs through research and reflect these needs in the customer service strategy? Develop a customer service strategy in the required format that includes appropriate strategies and actions to achieve the strategic vision, mission and objectives and key customer service principles? Identify suitable actions, priority and performance indicators within the customer service strategy to achieve agreed quality, time and cost specifications? During the meeting, demonstrate effective communication skills including: · Speaking clearly and concisely · Using non-verbal communication to assist with understanding · Asking questions to identify required information · Responding to questions as required · Using active listening techniques to confirm understanding Incorporate feedback as provided by the management team into the final customer service strategy? Manage records effectively by creating appropriate folders and storing all files? Task Outcome: Satisfactory • Not Satisfactory • Assessor signature Assessor name Date Assessment Task 3 Cover Sheet Student Declaration To be filled out and submitted with assessment responses fl I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s). fl I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me. fl I have correctly referenced all resources and reference texts throughout these assessment tasks. Assessor declaration fl I hereby certify that this student has been assessed by me and that the assessment has been carried out according to the required assessment procedures. Assessor name Assessor signature Date Assessment outcome S NS DNS Resubmission Y N Note: S – Satisfactory, NS – Not satisfactory, DNS – Did not submit Feedback Student result response fl My performance in this assessment task has been discussed and explained to me. fl I would like to appeal this assessment decision. Student signature Date A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
Assessment Task 3: Customer service delivery project Task summary As the Operations Manager responsible for ensuring delivery of quality services, students will review a sample of quotes provided by customer service staff to customers. Once they have completed their analysis, they will meet with the customer service team to discuss any issues that they identified through their review, and actions to be taken to ensure quality customer service. They will also be required to demonstrate their ability to problem-solve through unexpected information provided by their customer service team. This task is to be completed in the simulated work environment at RSB. Required · Computer and Microsoft Office · Access to the Internet for research · Customer Emails and Responses · Customer Service Policy and Procedures · Ozhouse Clean List of Services Submit · Email to your assessor with your customer service analysis attached. Assessment criteria For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete further assessment to demonstrate competence.
Re-submission opportunities You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task. If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date. You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal. You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.
Assessment Task 3 Instructions Complete the following activities: 1. Write a customer service analysis Review all of the following documents: · Customer Emails and Responses sent by the customer service staff. · Customer Service Policy and Procedure. · Ozhouse Clean List of services Review the information given on delivery of company services according to quality and delivery standards. Check whether the response times for the delivery of quotes is in accordance with timelines specified in the Customer Service Policy and Procedures. Check whether the information provided within the quote is correct as per the Ozhouse Clean List of Services. Make notes on variances in response times or correctness of information. This information will need to be shared at the meeting with staff. Identify and make notes on actions to address identified issues with response time or correctness of information to discuss with the staff member at a meeting. This should be both immediate action/s or actions to be completed over a period of time. This review will help you determine whether the information contained in the quotes is correct and has been sent to customers according to the required timelines. Your analysis should be about one page. 2. Conduct service delivery analysis meeting Meet with your customer service team (your assessor) to: · Outline response timelines and information requirements as included in the Customer Service Policy and Procedures and List of Services. · Explain any variances identified through your review of the email correspondence. · Outline your proposed actions. · Open the meeting to discuss your proposed actions. During the meeting, demonstrate effective communication skills including: · Speaking clearly and concisely · Using non-verbal communication to assist with understanding · Asking questions to identify required information · Responding to questions as required · Using active listening techniques to confirm understanding At the meeting, your team (your assessor) will also give you some unexpected information, which you will need to discuss, and identify additional or revised actions. These should be discussed in the meeting and then confirmed in the email you will write in the following activity.
BSBCUS501 Manage quality customer service Student Assessment Tasks 8. Send an email to the customer service team (your assessor). Following the meeting, you are required to send an email to the customer service team, summarising the meeting outcomes, as well as all agreed actions. It should summarise any adjustments that you intend to make to the customer service standards in light of the information given by the team during the meeting. The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style. It should introduce and summarise the contents of the attachment. Attach your customer service analysis to the email.
Assessment Task 3 Checklist Student’s name: Did the student: Completed successfully Comments Yes No Check that services are being delivered according to customer service standards, including monitoring the performance of the team against required customer service standards? Ensure the delivery of services to required customer services by identifying suitable actions to address underperformance? Assist the team to achieve the required standards by confirming required standards, explaining the underperformance and outlining actions required? During the meeting, demonstrate effective communication skills including: · Speaking clearly and concisely · Using non-verbal communication to assist with understanding · Asking questions to identify required information · Responding to questions as required · Using active listening techniques to confirm understanding Adjust services/customer service standards according to consultation with the team? Task Outcome: Satisfactory • Not Satisfactory • Assessor signature Assessor name Date Assessment Task 4 Cover Sheet Student Declaration To be filled out and submitted with assessment responses fl I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s). fl I understand that if I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me. fl I have correctly referenced all resources and reference texts throughout these assessment tasks. Assessor declaration fl I hereby certify that this student has been assessed by me and that the assessment has been carried out according to the required assessment procedures. Assessor name Assessor signature Date Assessment outcome S NS DNS Resubmission Y N Note: S – Satisfactory, NS – Not satisfactory, DNS – Did not submit Feedback Student result response fl My performance in this assessment task has been discussed and explained to me. fl I would like to appeal this assessment decision. Student signature Date A copy of this page must be supplied to the office and kept in the student’s file with the evidence.
Assessment Task 4: Complaints analysis project Task summary For this assessment task, students are required to review and analyse customer complaints lodged with Ozhouse Clean, and to provide a briefing report to the General Manager about solutions. This task is to be completed in the simulated work environment at RSB. Required · Computer and Microsoft Office · Access to the internet for research · Briefing Report Template Submit · Email with briefing report attached. Assessment criteria For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete further assessment to demonstrate competence. Re-submission opportunities You will be provided feedback on their performance by the Assessor. The feedback will indicate if you have satisfactorily addressed the requirements of each part of this task. If any parts of the task are not satisfactorily completed, the assessor will explain why, and provide you written feedback along with guidance on what you must undertake to demonstrate satisfactory performance. Re-assessment attempt(s) will be arranged at a later time and date. You have the right to appeal the outcome of assessment decisions if you feel that you have been dealt with unfairly or have other appropriate grounds for an appeal. You are encouraged to consult with the assessor prior to attempting this task if you do not understand any part of this task or if you have any learning issues or needs that may hinder you when attempting any part of the assessment.
BSBCUS501 Manage quality customer service Student Assessment Tasks Assessment Task 4 Instructions Carefully read the following: Last October, Ozhouse Clean signed up to a number of groups buying website to increase the demand for its services. There has been a marked increase in customers, but there has also been a significantly increased number of complaints. The following complaints have been logged in the complaints register since signing up to the group buying web site as follows: · Three customers have recently called to redeem their voucher. Customer service officers have checked the vouchers and found that they are out of date. Customer service officers have therefore advised customers that as the vouchers are out of date, and they are no longer able to redeem them. Two of the customers have complained to the Department of Fair Trading that they are unable to redeem the services paid for. Note that the company’s refund policy on their web site does not refer to refunds in relation to vouchers. · Two customers have complained that they had to wait too long to redeem their vouchers for an introductory clean. This is because in signing up to group buying the demand for services resulted in delays. · A customer called to complain that they had called to book an introductory clean, but ware told that that the voucher only covered one free hour of cleaning and they would have to pay the full amount, requiring the customer to pay an additional $70. As Operations Manager, you have been asked to investigate and report on these complex complaints, as it appears that the company had not investigated these situations prior to signing up with the group buying web site. Complete the following activities: 1. Write a complex complaint briefing report. Your investigation should include an analysis of the legal situation, example cases and recommendations for how to avoid this situation in the future. Your briefing report should address: a. Summary of the issues b. Analysis of relevant legislation. c. Issues with use of group buying web sites for businesses, including benefits and pitfalls. d. Recommendations for actions, including response to the customers, as well as recommendations that can be adopted internally to avoid this situation reoccurring. Use the Briefing Report Template to guide your work. BSBCUS501 Student Assessment Tasks V1.0 (23 September2019) Richmond School of Business | CRICOS Code: 03717E | RTO Code: 45432 Page 29
BSBCUS501 Manage quality customer service Student Assessment Tasks 2. Send an email to your assessor. The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style. It should introduce and summarise the contents of the attachment. Attach your briefing report to the email.
Assessment Task 4 Checklist Student’s name: Did the student: Completed successfully Comments Yes No Research relevant legislation and example cases in order to solve complex consumer complaints? Identify and report on solutions based on analysis of legislation and example cases, including appropriate solutions for customer, as well as internal solutions? Task Outcome: Satisfactory • Not Satisfactory • Assessor signature Assessor name Date Assessment Task 5: Customer feedback and analysis project Task summary For this assessment task, you are required to develop a customer survey for Ozhouse Clean. You will then analyse the results and develop a short report for your team about the results of the survey, as well as your recommendations for changes to customer services or standards based on your analysis. This task is to be completed in the simulated work environment at RSB. Required · Computer and Microsoft Office · Access to the internet for research Submit · Email to your assessor with your customer survey attached · Email to your assessor with your customer survey report attached Assessment criteria Students must complete all of the activities listed and will be assessed against the assessment criteria included in the checklist included with this task. Re-submission opportunities If a student submits work that is not satisfactory, the assessor will provide written feedback explaining why, as well as timelines for resubmission.
Assessment Task 5 Instructions as provided to students Carefully read the following: Based on the customer service issues identified as a result of the customer complaints issue, Ozhouse Clean has decided to be proactive and identify customer needs through use of a customer feedback survey. As Operations Manager of Ozhouse Clean, you are required to develop the customer survey. Complete the following activities: 1. Conduct research Use the internet to research real life customer surveys used by businesses, as well as how these surveys are administered (e.g. online) and how often. Identify best practices in customer surveys in regard to questionnaire design and survey method and frequency. Make notes on your findings 2. Develop a customer survey Based on the areas identified in the task instructions (i.e. quality of service, ability to meet timelines, staff performance and cost of services), develop a customer survey. Your survey should include at least 10 questions. You may also include rating criteria for customer to rate their responses. Send the customer survey to your assessor via email. Your email should outline the purpose of the survey and include your recommendations on how often the survey should be administered and by what method based on the research you undertook. You should include a clear rationale for your recommendations. 3. Send an email to your assessor. The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style. Your email should outline the purpose of the survey and include your recommendations on how often the survey should be administered and by what method based on the research you undertook. You should include a clear rationale for your recommendations. It should introduce and summarise the contents of the attachment and seek their feedback and approval to move forward with the project. Attach your Customer Survey to the email. BSBCUS501 Student Assessment Tasks V1.0 (23 September2019) Richmond School of Business | CRICOS Code: 03717E | RTO Code: 45432 Page 33
BSBCUS501 Manage quality customer service Student Assessment Tasks Carefully read the following: It is six months later, and a customer survey has been completed by sending out a one-off survey to 300 customers by email. 49 customers responded to the survey and the findings are as follows: Overall satisfaction with Ozhouse Clean services 26 totally satisfied, 18 somewhat satisfied, 4 dissatisfied and 1 totally dissatisfied Industry benchmarks show that the average number of customers who indicate that they are totally satisfied is 42%. Ease of doing business with Ozhouse Clean 20 totally satisfied, 19 somewhat satisfied, 8 dissatisfied and 2 totally dissatisfied Industry benchmarks show that the average number of customers who indicate that they are totally satisfied with ease of business is 47%. Customers who said they would use Ozhouse Clean Services again are: 42 totally satisfied, 6 somewhat satisfied, 1 dissatisfied and 0 totally dissatisfied Industry benchmarks show that the average number of customers who indicate that would use services again is 72%. Customers who said they would recommend Ozhouse Clean to others 38 totally satisfied, 8 somewhat satisfied, 3 dissatisfied and 0 totally dissatisfied Industry benchmarks show that the average number of customers who indicate that they would recommend the company to others is 63%. Other comments made in response to question inviting customer suggestions: · Cleaning staff great, but phone service a bit average · Customer service staff could do with a bit more knowledge about products sold by the company, good on services knowledge but not on products · Optional extras such as ironing would be great as an add-on service. Complete the following activities: 4. Write a Customer Survey Report. Review the scenario information and analyse the results. Develop a short report (about 1 page) to discuss the results of your analysis. Your briefing report should include, as a minimum: · A shout introduction outlining where the data is from · An analysis of the results against industry benchmarks for overall customer satisfaction, ease of doing business and customer loyalty. · Your overall analysis of how the company is performing in terms of customer service. · Your recommendations based on the customer survey conducted and your analysis. Use the Customer Survey Report Template to guide you work. BSBCUS501 Student Assessment Tasks V1.0 (23 September2019) Richmond School of Business | CRICOS Code: 03717E | RTO Code: 45432 Page 34
BSBCUS501 Manage quality customer service Student Assessment Tasks 5. Send an email to your team (your assessor). The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style. It should introduce and summarise the contents of the attachment. Attach your Customer Survey Report to the email.
Assessment Task 5 Checklist Student’s name: Did the student: Completed successfully Comments Yes No Develop a customer survey in order to obtain customer feedback? Identify areas where customer feedback is needed and develop questions accordingly? Identify and use best practice strategies for customer surveys, including questionnaire design, method and frequency? Analyse data from consumer survey and identify implications for services provided? Report on the outcome of the customer survey and give recommendations for future improvement?
CQUniversity Unit Profile CQUNIVERSITY UNIT PROFILE MRKT20052 Term 3 ¬ 2019 Marketing Management and Digital Communications Save or Print as PDF All details in this unit profile for MRKT20052 have been officially approved by CQUniversity and represent a learning partnership between the University and you (our student). The information will not be changed unless absolutely necessary and any change will be clearly indicated by an approved correction included in the profile. General Information Class and Assessment Overview CQUniversity Policies Previous Student Feedback Unit Learning Outcomes Alignment of Learning Outcomes, Assessment and Graduate Attributes Textbooks and Resources Referencing Style Teaching Contacts Schedule Assessment Tasks 1 Portfolio Assessment Title Portfolio Articles Analysis Task Description For this assessment, each student will be analysing two news articles for tutorial discussion and submission on two separate weeks. Assessment 1A is due in week 4 and Assessment 1B is due in week 6 (refer to the Schedule section and Moodle for information on due dates). This is an individual assessment with a maximum word count of 1000 words for each article analysis (including references). In your write ups, the emphasis should be on identifying the marketing implications of the events or incidents described in the selected articles. List of articles to choose from for both Assessment 1A and Assessment 1B will be provided on the Moodle site for the unit in ‘Assessments’ folder. For each article analysis prepare a writeup (in .doc or .docx format) of no more than 1000 words for submission via Moodle. The writeup for each article should be presented in the following format (ensure to use these points as sub¬headings in your writeup): 1. Concise summary of the key issues illustrated in the article. 2. Explanation of why the issues illustrated in the articles are important. 3. Discussion of implications of these issues from a marketing perspective. For each writeup provide a list of at least 4 academic citations and references plus the reference for the chosen article Only references used
12/15/2019 CQUniversity Unit Profile For each writeup, provide a list of at least 4 academic citations and references plus the reference for the chosen article . Only references used in text should be included in your reference list. The references should consist of published academic and research papers and textbooks in the writeup to support key points. Ensure that your references are relevant to the issues discussed. Referencing should follow the APA style. Each article analysis submission is worth 10% equating to a total of 20% of the mark for the unit. Tutorial class activities in weeks 2 3 are designed to assist students in preparing for their week 1A assessment (due on Friday, week 4) and tutorial activity in weeks 4 and 5 for their 1B assessment (due on Monday, week 6). Tutors will take note of the participants in class. Distance/online/flex students will discuss their analysis of articles 1 and 2 in the allocated Moodle discussion forum in weeks 3 and 5, respectively. Academic Misconduct will be monitored to ensure that your submitted work is original and not purchased or copied from other students. Where assessments are found to be similar or purchased, penalties will be applied in accordance with University policy. Late penalties of 5% of the total mark will be deducted for every day late unless you have received an Assessment Extension from the Unit Coordinator. Assessment Due Date Assessment 1A Portfolio Article 1 Due: 6th December, Friday of week 4 (5PM AEST); Assessment 1B Portfolio Article 2 Due: 23rd December, Monday of week 6 (5PM AEST) Return Date to Students Results will be released after moderation is completed (expected release to students is 2 weeks after submission excluding public and University holidays time). Weighting 20% Assessment Criteria Both Assessment 1A and 1B are marked usng the same criteria. Summary of key issues (1.5 marks) Explanations of issues’ importance (2 marks) Reflective analysis (4 marks) Writing style (1 mark) Evidence of research (1.5 marks) Assessments will be marked in Feedback Studio. Penalties apply for late submission (5% mark will be deducted from the total mark per day unless an approved extension has been granted). Referencing Style American Psychological Association (APA) Submission Online Submission Instructions Please ensure you submit your work as a word document (.doc or .docx) through relevant assessment submission link in unit’s Moodle page (link for submitting Assessment 1A is located in week 4 folder and for Assessment 1B in week 6 folder) Graduate Attributes Knowledge Communication Cognitive, technical and creative skills
Evaluating HRM towards the future Full instructions are available on the Moodle site, including instructions for distance students. Assessment Due Date During tutorial class from weeks 4¬12 inclusive. Return Date to Students Assessments will be marked within one week of the presentation in the tutorial class Weighting 25% Assessment Criteria Your presentation will be assessed on the extent to which it meets each of the following criteria: Correct referencing (5%); Research aim and question (10%), Method (10%), Findings (10%), Article conclusion (10%), Contribution to topic (5%), Quality of presentation (30%), Visual Aids (20%). Further details on each assessment criteria are outlined in the assessment rubric. Referencing Style American Psychological Association (APA) Submission Online Submission Instructions The PowerPoint Presentation must be submitted as a single MS PowerPoint document, prior to the presentation. PDF documents are not acceptable Learning Outcomes Assessed Analyse contemporary issues in managing human resources within the context of current professional and academic literature Develop a critical understanding of contemporary human resources issues including ethical issues. 2 Written Assessment Assessment Title Review of the Literature (2500 words) Task Description The primary purpose of this assessment is to enhance students’ research, analysis and referencing skills. The secondary purpose is to give students the opportunity to demonstrate their critical thinking and written communication skills. The third purpose is to demonstrate that you have commenced appropriate research for Assessment 3. Before starting this assessment, please read the assessment rubric at the end of this document. You should always check the unit website for specific instructions, which may be updated continuously. You are required to compile an Annotated bibliography of 5 peerreviewed journal articles. Step 1. Select a sector to study: construction, health or retail, which you will use in both Assessment 2 and 3. Step 2. Select five articles from recent relevant peerreviewed literature. These articles must be published since 2014, related to your selected sector and the Australian context, and related to a theme from weeks 1 to 5 (HRM context, industrial relations, HR planning or work design). It is recommended that you undertake your research via the online ‘search’ of CQUniversity Library You cannot use the article from your recommended that you undertake your research via the online search of CQUniversity Library. You cannot use the article from you Assessment 1 presentation for Assessment 2. Step 3. Write 500 words on each article (500 x 5= 2500 words). For each journal article, write to the headings in the template. These include: · full reference · outline of research objective and research question · outline of the method · discussion of the findings · summary of the conclusions · indication of how this will be relevant for your Essay 3 Assessment Due Date Week 5 Friday (20 Dec. 2019) 11:45 pm AEST Return Date to Students Week 7 Friday (10 Jan. 2020) Assessments will be returned after the marking and moderation processes are completed. Weighting 30% Assessment Criteria Your report will be assessed on the extent to which it meets each of the following criteria: Quality of selected articles (15%); Identification of research aims and methods (30%); Findings and conclusions (40%); and Presentation quality of writing (15%). A full rubric is available on the Moodle site. Penalty for late submission without approval if applicable [(¬5%× 30/day = ¬1.5 marks/day] Important: Plagiarism will be reported to the Academic Services Centre of the University and may result in a “zero” mark. Referencing Style: American Psychological Association (APA) Referencing Style American Psychological Association (APA) Submission Online Submission Instructions Only MS Word document (doc and docx only). Other types are not acceptable. Documents that cannot go through Turnitin or cannot be opened will not be marked. Graduate Attributes Knowledge Communication Cognitive, technical and creative skills Research
Task Description This is a business case analysis of 1600 words +/ 10% Purpose This individual written assessment is designed to assist you to develop your knowledge of management and business contexts. The secondary purpose of this assessment task is to give you the opportunity to enhance skills in research, professional responsibility, and written communication. Task details Your task is to write a business case comparing two companies from the following web site: hhps://www.worldsmostethicalcompanies.com/honorees/ Please make sure that you choose two companies from different countries. It is suggested that you use articles from the following journals to support your theoretical arguments. You must include the doi for each journal article on your reference list. Please note that this is a suggested list of reference sources, and you may use other journals, but please make sure that they are of a high academic quality Journals: Asia Pacific Business Review Benchmarking: an international journal Business Strategy and the Environment Business Strategy Review Competition and Change: the journal of global business and political economy Contemporary Pacific European Business Review European Journal of Work and Organizational Psychology European Management Journal Global Governance Human Resource Development Quarterly IIMB Management Review International Journal of Organizational Analysis International Journal of Productivity and Performance Management International Journal of Strategic Decision Sciences International Studies of Management and Organization Journal of Business Strategy Journal of General Management Journal of Industrial and Management Optimization Journal of Management and Organization Journal of Organizational Behavior Management Journal of Organizational Change Management Journal of Organizational Effectiveness: People and Performance Leadership Management Decision Measuring Business Excellence Nonprofit Management and Leadership Pacific Affairs: an international review of Asia and the Pacific Qualitative Research in Organizations and Management Quality Management Journal The Journal of Applied Behavioral Science The TQM Journal In terms of analysing the organisation all of the companies listed on this web site have an extensive list of annual and business reports, as well as media reporting. It is suggested that you also use these sources of information when seeking to apply theory to practice. Again, you will need to provide a reference for each source used, as well as the doi, where possible, or the appropriate web address in accordance with APA referencing conventions. You are required to: · You must first select TWO companies from the following web site. hhps://www.worldsmostethicalcompanies.com/honorees/ · Undertake a crosscase comparison, which correspond to week 2¬4 topics, with a focus on critically analysing the impact of a range of internal and external contextual factors on the performance and decision making of your chosen organization: (a). How are the business and governance structures of your chosen companies different/similar, and why might this be the case? (b). What are the environmental factors that influence your chosen companies’ performance and/or decisionmaking? (c). What are the top three risks your chosen companies face and how might this influence their decision making? (d). Make 3 suggestions regarding how the companies might improve their business practices. · Your business case analysis must include at least five (5) peer reviewed journal articles published after year 2009 from the list of journals provided. Note: further support on writing, referencing, etc. is given on the Moodle site for this course. Assessment Due Date Week 5 Friday (20 Dec. 2019) 11:59 am AEST All submissions must be uploaded through the Assessment Item 1 link on the unit Moodle page. The essay can be uploaded as a pdf or word document. Penalties for late submission are applied according to the policy. Return Date to Students Week 7 Monday (7Jan. 2020) Every effort will be made to return your assignment by the date indicated. You will find your mark and feedback through the Feedback Studio portal on Moodle. Weighting 30% Submission Instructions All submissions must be submitted through the Moodle site. No email submissions will be accepted. Please contact SDesk if you have difficulty accessing the Moodle site. Learning Outcomes Assessed Critically analyse the impact of a range of internal and external contextual factors on the performance and decision making of organisations Synthesise and utilise key theories, concepts and terms relevant to internal and external contextual factors to examine organisational environments Graduate Attributes Knowledge Cognitive, technical and creative skills Research Ethical and Professional Responsibility Assessment Due Date Week 5 Friday (20 Dec. 2019) 11:59 am AEST Business Case Analysis submission Return Date to Students Week 7 Tuesday (7 Jan. 2020) Business Case Analysis return date Takes into account the university closure over the Christmas period Weighting 30% Assessment Criteria Assessment Criteria · Criteria 1. Introduction * 3 marks Clearly outlines the purpose, scope, structure of the essay. · Criteria 2 Body—Theoretical knowledge * 8 marks Demonstrated ability to define key terms and utilize the theories and concepts presented in Topics 1¬5. · Criteria 3. Body—Research efforts and analysis * 12 marks Level of research effort demonstrated regarding the chosen companies and ability to critically analyse the impact of a range of internal and external contextual factors on the performance and decision making of the chosen companies by addressing the four proposed questions. · Criteria 4. Conclusion *3 marks All aspects drawn together in a brief, concise summary. Consistent with findings, no new material introduced but highlights implications or a comment on the future of the company. · Criteria 5. Presentation *2 marks High quality of expression, grammar, spelling, punctuation and proofreading. · Criteria 6. Referencing * 2 marks Inclusion of an accurate reference list on a separate page listing only the sources that actually have been used. The reference list is arranged in alphabetical order according to the authors’ last names. At least 5 academic references post 2009 have been used, together with a numerous number of non¬academic references. Referencing Style American Psychological Association (APA) Referencing Style American Psychological Association (APA) Submission Online Submission Instructions All submissions must be submitted through the Moodle site. No email submissions will be accepted. Please contact SDesk if you have difficulty accessing the Moodle site. Learning Outcomes Assessed Critically analyse the impact of a range of internal and external contextual factors on the performance and decision making of organisations Synthesise and utilise key theories, concepts and terms relevant to internal and external contextual factors to examine organisational environments Graduate Attributes Knowledge Cognitive, technical and creative skills Research Ethical and Professional Responsibility
A large, successful restaurant company with a portfolio of differentiated brands is about to launch a new restaurant concept in the U.S.A. called “Blossom.” This will be a full-service restaurant offering a predominantly plant-based menu which focuses on seasonal items using locally sourced, fresh produce wherever possible. The restaurant will be positioned by its values: clean eating, responsible sourcing, and community building.
Write 1 page thesis on the topic strategic management. Strategic Management Strategic Management Q1: Business-level strategies that Nike is pursuing Differentiation: Nike is robustly engaged in differentiating its products from those of competitors. This is evident when it paid millions of dollars to popular and successful sports icons such as Michael Jordan, Tiger Woods and Serena Williams to promote the sales of its products. The company focused on producing high quality shoes and other sports wear whose sales were promoted through “guerilla” marketing. This proactive approach resulted into increased 1998 revenues of $9.6 billion. Nike cements its business-level strategy with corporate strategy (diversification) to serve its customers better and increase its market share, thus higher revenue.
Focused differentiation: Nike also pursues focused differentiation strategy where it focuses on serving the sports segment by providing the best sports products than other players in the segment. Nike serves two major market segments: footwear and apparel market segments.
Q2: How Nike’s business level strategies changed the nature of industry competition
Nike utilized its competencies in design and marketing to penetrate new market segments. The company’s business-level strategies changed competition in the industry in that the company significantly reduced the threat of competition through acquisitions. The company resorted to purchasing other footwear companies that offered substitute products, for example, the company acquired Converse, Hurley International as well as Official Starter among others. Nike has made its products unique from those of competitors and relied on innovation for new product development. This has enabled the company to venture new markets. The company has used its competitive advantage over other competitors to stay on top of the market.
A large, successful restaurant company with a portfolio of differentiated brands is about to launch a new restaurant concept in the U.S.A. called “Blossom.” This will be a full-service restaurant offering a predominantly plant-based menu which focuses on seasonal items using locally sourced, fresh produce wherever possible. The restaurant will be positioned by its values: clean eating, responsible sourcing, and community building.
You are to assume the role of marketing director for the new restaurant concept. You are required to produce a strategic marketing plan for Blossom. Your plan needs to contain the following elements:
1. Executive summary: what the brand is, how it will be positioned, who it will target, and the primary objectives (no more than two paragraphs)
2. Current market situation
a. Food trends (U.S.A.)
b. Full-service restaurants
c. Competition (direct/indirect)
d. Pricing
3. SWOT analysis (table format)
4. Objectives
a. Year 1
b. Year 2
5. Marketing strategy
a. Positioning (expand upon the value proposition in the opening paragraph above)
b. Targeting
c. Integrated marketing mix: four Ps (product, pricing, place, promotion)
6. Marketing controls: How will results be measured? How will marketing research be us
Create a Microsoft PowerPoint presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy for a product or service of your choice. The presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum.
Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation.
Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.
Your deliverable should include an actual marketing piece for the selected traditional media and for the selected new social media option . This can be actual copy, visuals, radio text, layout sketches, storyboard, etc. (possibly including slogans, logos, etc.) to illustrate how you would incorporate your creative recommendations into the two media branding or product strategies.
Note: Charts/graphs/tables in your Microsoft Word write-up do not count towards the word count.
Format your assignment according to APA guidelines.
If there was only one place in the world you could visit, where would it be? What kind of weather are they experiencing at that location right now? Briefly list/discuss the weather patterns/conditions you might experience there if you visited at two different times of the year — June and December.
After watching the video, give a brief explanation (1-2 paragraphs) of what conditions are required for a tropical storm (and eventually, a tropical cyclone) to form in the Atlantic Ocean. What major factors affect if, and when, a storm will form? What pushes it in a specific direction? What factor(s) influence its strength, and its path?