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Will Polly have enough campaign donations to perform all activities? Won’t she?

So you’re looking at the exams and seeing a total of six questions! Whoa!

Please remember, this is a graduate exam. All answers should be written to a graduate level. This means that, where it fits, I’m looking for you to 

  1. Address the question
  2. Identify the drivers 
  3. Link those drivers to the case 
  4. Make recommendations

Question 1.

So, looking at the first question, it doesn’t fit – write an honor statement. What does that mean? Well, I’m really only looking for you to write a paragraph or two highlighting how you’re not going to cheat, how this is an original work, etc, etc. It doesn’t need to be a work of Shakespear to get full credit, but you need to let me know that you’re playing by the rules. In the past, some students have given personal antecdotes or short stories about how being a good student, a person of integrity, or following an honor code is important to them; or lessons that they have learned about integrity. In any case, I’m expecting a paragraph.

Question 2.

Looking at the second question, finding assumptions, it’s a little more detailed. 

Each assumption should be reasonable – i.e. make an assumption about something – Will Polly have enough campaign donations to perform all activities? Won’t she? What about her ability to hire and staff workers? What about these workers? What about her ability to appeal to the entirety of her district? Etc. 

Any assumption that is entirely generic (i.e. she doesn’t have unlimited resources) will result in a 3 point deduction (30%) of the response. Assumptions should be linked to the case and linked to the contextual drivers of the case. Not generic. If you’re concerned about her resources, where do these resources come from? How will she aquire them? How do the details of the case impact the assumption?

Furthermore, assumptions should draw back on theoretical models here (5 Forces, Value Chain, SWOT, etc…) to identify different constructs and contexts that may or may not impact subsequent responses. Any assumption that isn’t linked to an appropriate identified construct will result in a 3 point deduction (15%).

Assumptions that link to constructs from models or theories should identify and reference those models and/or theories. Any assumption that isn’t linked to an appropriate reference will result in a 3 point deduction (30%) of the response. 

And each assumption SHOULD be linked to a subsequent question. This is why I’d do these assumptions last. If your assumptions do not link to subsequent questions 5 points (50%) will be deducted. Assumptions should add something to those questions.

Furthermore, assumptions 

Questions 3-5.

These questions are pretty similiar and have a similar format.

First, you need to define the function the question is asking for (management, organization, and technology). Definitions should be from an academic source beyond the text for full credit. I.E. find a definitive, academic, business reference to ground the definition.

If you decide to use the text, 3 points, or 15% of the response will be deducted. Graduate students should go beyond the textbook – especially for a take home exam that is not timed.

If you decide to use a dictionary for the definition, 10 points, or 50% of the response will be deducted. Anyone can use a dictionary. Graduate students are expected to be familiar enough with domain specific literature to NEVER need to use layperson definitions. 

Once defined, each element of the definition should be addressed within the context of the case. Then, those issues that are identified as a critical issue should be grounded in the case. For example, if Management had dimensions of A, B, C, & D I would expect to see each issue addressed, and whichever issues identified as critical identified as such. I.E. tell me it is critical or not.

These dimensions should be grounded in the case. Tell me something from the case that links those ideas to the definition. Failing to link these ideas to elements of the case will result in deductions of up to 10 points. 

Do not provide recommendations here. There is an entire question at the end of the exam for that! If your response provides recommendations here, 10 points (50%) will be deducted for not following directions. Graduate students should follow directions, right?

Question 6.

Here is where recommendations should link to critical issues identified in the management, organizational, and technological questions. All critical issues identified should be addressed. Incomplete identification and recommendations for critical issues may result in up to 10 points (50%) being deducted from the response.

Recommendations need to be actionable. “Hire staff” is not an actionable item. It is more of a suggestion, a general idea. Kind of like “you should go on vacation!” Where? When? How much will it cost? What were the alternatives? Why did you choose this one? 

Instead, think in specific terms that flesh out the response. For example, instead of “Hire staff” the client should “Immediately place ads in the following job sites: Indeed and Zip recruiter. Why? Because these sites have strong presences in the client’s location. What were the alternatives? Why were these chosen? These will be questions that will be expected to be answered. Recommendations that do not ‘flesh out’ responses with the details of alternatives and justifications for the recommendations made may be penalized up to 10 points (50%) for this response. 

All recommendations should be grounded in a reference. As stated below, references should be made in APA format. Not using APA references and formatting will result in 5 points (25%) being deducted from this response.

Finally all recommendations should link back to the case. Recommendations made that do not have clear ties to the case may be penalized up to 10 points (50%) for this response.

Case: Healthy Texan Medical Clinic

The Healthy Texan Medical Clinic in Middleberg, Texas has hired your company to consult on a major upgrade to its information systems used in its clinic. The clinic consists of 22 doctors working in general practice and specialty medicine. The clinic supports over 10,000 patients in the Middleburg area.  The clinic’s last systems upgrade occurred in 2002 and consists of outdated equipment and has limited networking and integration abilities.

The doctors and administration have hired you to study their practice and make recommendations on how they can improve their efficiency and effectiveness.  The main areas of functionality include:

Diagnostic: Doctors want their systems to integrate with medical systems that will help them improve patient diagnosis.  This may include easy access to specialized databases such as PDR (Physician Desk Reference) and other resources specific to their area of study. The doctors must have access to a patient’s complete medical record and they need software to increase their efficiency in charting.  Charting is the process of recording the interaction between the patient and the doctor, as well as recording any diagnosis, recommended treatment, lab work, or referral. 

In addition to internal documentation, the doctors would like easy ways to distribute electronic information to their patients about their diagnosis and recommended treatment plan.  Finally, doctors would like to be more mobile and interactive with their patients instead of tied to the PC in the examination room. The doctors recommend the use of mobile devices to use when moving from exam room to exam room.

Medical Records:  The clinic needs a sophisticated records system that stores a multitude of information about its patients.  In addition to the medical history of a patient, each visit, diagnosis, and treatment must be documented, insurance information must be stored, and payment information must be maintained.  The records system must be secure and meet all requirements of local, state, and federal privacy and security laws. The system must be able to securely transmit medical records to other users outside of the clinic, including other doctors that patients may be referred to, insurance companies, and any other authorized users of the patient’s medical information.  In addition to this, the clinic is interested in implementing a resource for its patients to allow the patient to view information about their medical history, current diagnosis, and instructions for their treatment plan(s).

Because the clinic has moved to digital imaging for many diagnostic tools in imaging (mammograms, CT scans, etc.), patients’ records are dramatically increasing in storage requirements and the system must be able to handle all current patients’ records for some time to come.  In addition to current patient records, the system must also maintain former patient medical records as required by law. 

Scheduling and Billing:  The system must be able to handle the scheduling of all patient appointments with doctors, lab work, and other diagnostic treatment such as imaging and physical therapy.  In addition to scheduling, the system will handle all of the financial transactions of the clinic. This includes, but is not limited to, patient billing, insurance claims, collections, purchasing, and inventory control.  The clinic is interested in improving the efficiency of its business staff and would be interested in systems that could maintain and order supplies automatically and could interact with other systems to decrease the amount of paperwork needed for processing of purchasing and insurance claims.

Additional Processes: The information in the clinic’s database is integral to the clinic’s business as well as the health of its patients.  The clinic needs your company to review current processes and recommend a plan that ensures the quality and safety of its databases.  The clinic’s current backup plan will need to be adapted to the new system installation and the clinic’s disaster recovery plan is out of date and has not been thoroughly reviewed in the past five years. 

Dr. Alex Who, the managing partner of the clinic, will be the contact for the initial stages of this project.  To begin the process, Dr. Who has been working with her internal IT department (7 personnel who mostly maintain workstations and servers) to prepare the clinic for the systems upgrade. On a day to day basis, the IT department reports to the senior managing partner, Dr. Bobby Oops, who founded the clinic. Dr. Who is the newest Managing Partner with the Clinic, and is serving as the contact with the consulting team because of her experience leading a system upgrade at another clinic in 2010.

The IT Director and Assistant IT Director were with the Clinic when the systems were upgraded in 2002. Since the last upgrade, they have been responsible for all maintenance patches and customizations (e.g., they  recently added an Ebola risk flag to the medical records system) to the current systems. Both the Director and Assistant Director understand the need to upgrade the systems at “some point in time”. However, they are both near retirement, and have recommended to Dr. Oops that the system upgrades should be delayed until they retire in 2018. The remaining employees in the IT department have very limited knowledge of the inner workings of the current systems.

Dr. Who has the following questions for members of your consulting team.

  1. Here, you should write a paragraph about how this is an original work; that you have not violated the honor code in any way. Tell me how it is appropriate to trust you, that your instructor is not a sucker for doing so, and how you believe in truth, honor, or some kind of value beyond ‘whatever it takes’…because ‘whatever it takes’ includes a lot of nasty things. (10 points)

INSERT ANSWER HERE

  1. In addition to the information provided in the case, what additional information systems-related “reasonable” assumptions are you making related to Ms. Dogooder’s campaign? Note: “Reasonable” assumptions do not include that the organization has unlimited amounts of resources (e.g., money or personnel). To which specific question or questions (2 through 5 below) does each assumption pertain? Why are you making these assumptions? How do these assumptions add to the subsequent answers? (10 points)

INSERT ANSWER HERE

  1. Define what management means in the context of inforamation systems. Based upon this definition, what are the most critical information systems-related management issues facing Ms. Dogooder’s campaign? Why? (20 points)

INSERT ANSWER HERE

  1. Define what organization means in the context of information systems. Based upon this definition, what are the most critical information systems-related organizational issues facing Ms. Dogooder’s campaign? Why? (20 points)

INSERT ANSWER HERE

  1. Define what technology means in the context of information systems. Based upon this definition, what are the most critical information systems-related technology issues facing Ms. Dogooder’s campaign? Why? (20 points)

INSERT ANSWER HERE

  1. Based on the issues outlined in items 2, 3, and 4, what specific recommendations do you have for Ms. Dogooder to address the most critical information systems related issues? If you identified one or more issues in questions 2-5, what do you think I’m going to expect? Make sure that you identify SPECIFIC, ACTIONABLE items. (20 points)

INSERT ANSWER HERE.

NOTE: Make sure to cite all references used within this section. In addition, provide a complete list of references at the end of this section for all sources that you cite in support of your answers for Part II.  Your citations and references need to follow APA format. 

NOTE: Bold your answer (the contrast makes it easier to read).

NOTE: Be sure to reference “credible” electronic resources to support your responses and cite accordingly. Wikipedia may be used but should not be used without other sufficient supporting resources.

NOTE: Academic dishonesty on any section of the exam will result in automatically failing the entire exam.

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According to Gramsci, how can we differentiate between intellectuals and non-intellectuals?

Requirements:

1. Be straight forward

Answer the questions in a very straight forward way

Ex. 1. According to Gramsci, how can we differentiate between intellectuals and non-intellectuals? 

Answers: According to Gramsci, we can differentiate them by:……

2. Provide Real life example!

Most Of the questions are answered by notes and key points, and what you need to do is just:

1. Combine these notes and points into a short essay answer style  that no more than 250 words.

There are only 8 questions not answered and you need to write. 

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Countries that lag behind the rest of the world’s ICT capabilities encounter difficulties at various levels.

Synthetic Research Paper Topic:  Countries that lag behind the rest of the world’s ICT capabilities encounter difficulties at various levels.    

Write a 1500 word paper discussing the above topic. Please submit your topic by week 2.  This paper is worth 1/3 of your grade or 300 points.  Your paper will be graded on content, structure, grammar, and APA formatting.  Use a sufficient amount of references (15 minimum or roughly 3 per page).  Please use Times New Roman, Font 12, and double spaced.  Ensure your references are in a separate bibliography.  Submit your paper to SafeAssign and submit the report with your paper. 

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Coca-Cola’s “Be Happy” Campaign

Case 01 

In Coca-Cola’s “Be Happy” Campaign, a recurring theme is bringing the world together towards happiness—by sharing a Coke. Here is marketing from Coca-Cola hoping to bring two cultures together via a vending machine. 

http://adage.com/article/agency-news/coke-s-attempt-unite-indians-pakistanis/241561/

1. What is the difference in corporate versus brand advertising, and which is Coca-Cola doing here? 

This article tells how in Brazil, the agency NBS set up an office in a slum in Brazil to teach poor people how to be consumers. 

http://adage.com/article/rance-crain/brazilian-shop-hopes-good-business-slums/241525/

2. In what ways is this an ethical practice for the agency? Why is ethics a big part of advertising? 

Case 02 

The Japanese app “Line” provides free IM and calling via smartphones, tablets and desktops. Line, is at press time the world’s fastest-growing social network—getting 50 million followers in under 400 days. Line was launched after the Tohoku earthquake; the name refers to lines that formed outside of public phones after the devastating earthquake. 

http://adage.com/article/global-news/meet-line-japan-s-biggest-social-network-heard/242079/

1. In what ways is this social network “Line” reflective of a more fundamental change in society and culture? 

Case 03 

http://adage.com/article/media/nbc-universal-interns-file-lawsuit/242978/

1. Have you had an unpaid internship before, or one where you worked overtime (8 hours a day plus)? If not, put yourself in the role of Saturday Night Live’s media intern. Discuss the ethics of this practice in your opinion. 

Case 04 

http://adage.com/article/creativity-pick-of-the-day/domino-s-pizza-fresh-ipad/231155/

1. From a planning advertising and IBP lens, how would you as a marketing VP of Domino’s suggest the brand use social media? Think of three specific social media strategies. 

http://adage.com/article/creativity-pick-of-the-day/iq-whisky-alcohol-advertising-a-twist/231020/

2. This spot about alcohol advertising is unique (despite the usual tactics of ambiance setting in alcohol advertising). But, is it ethical to “trick” consumers into them thinking it is an ad about one thing (say whiskey), but to lead them down a wrong path and surprise them? Make your response in reference to this Swedish spot. 

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Thesis Writing Service

Thesis Writing Service

A great number of students are always looking for companies offering credible and trusted professional thesis & dissertation writing services to help them with their university or college work. CapitalEssayWriting.com  is an online academic writing company offering dissertation writing help to students from all over the world. We have experienced dissertation writers who are experts in writing papers within your area of specialization. You can ask them, “help me to write my dissertation”, and they will give you a top quality paper. From us, you will get the best dissertation writing help you need.

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CapitalEssayWriting.com have expert dissertation & thesis writing service on board with qualified writers with masters and PhD degrees from world’s renowned universities. They write top class thesis papers from scratch after conducting thorough research on the topic. Furthermore, every writer is assigned the work according to his expertise and educational qualification so that you get the best quality work. Do not miss the chance of taking help from the best American tutors for your academic conflicts.

Thesis and Dissertation – On Structure And More Any thesis or dissertation task has a huge number of elements to it these include;

The dissertation discussion

  • dissertation results
  • the methodology
  • the literature review
  • the introduction chapter
  • the dissertation abstracts
  • and the dissertation thesis

 Each of these is a specialty within itself, and, if you have never tackled a dissertation or thesis before, it is absolutely essential for you to be able to distinguish and apply the rules that are pertinent of each of these. For example, each university has a different format that it prefers its theses and dissertations to be in, and this is another area that may catch you out unless you are aware of Thesis Writing Service guidelines.

Read more at: https://capitalessaywriting.com/what-is-a-thesis-statement.php

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Ursula von Rydingsvard, Judy Pfaff, and Tim Hawkinson.

Here are the instructions:

FIRST ! You must go through the videos, down below I will attach  video links of all 3 videos you MUST watch them in order to answer the questions

I guess you’ve also viewed the approx. 12 minute video segments on Ursula von Rydingsvard, Judy Pfaff, and Tim Hawkinson.  These three artists each have a unique approach to making sculptural objects.  (Interesting note!  Ursula von Rydingsvard and Judy Pfaff are really good friends and have worked together in the past!)

For this Discussion, you’ll be writing about the work of two of these artists and commenting on two of your teammates responses.

Answer the following questions (MINIMUM OF 600 WORDS)

1)  Which artist’s work did you find most interesting?  Why?

2)  Which sculptural processes in the textbook apply to this artist’s work?  Which sculptural art media did she/he use in their work?  (Two of these artists work in a really wide array of materials!  How many do you remember?)

3)  Which were the dominant Formal Elements of Art used in their work?

Make sure you cite specific work(s) from the video to use as examples.  I’m looking for you to be able to apply the formal elements in the works by these selected artists. 

4)  What is their work about (their main concept)?  How does their material (media) choice relate to their main concepts?  

5)  Compare your answers to questions 2 – 3 with one of the other two artists.  Does this other artist use different media?  How does she/he fit into the ideas in question 3?

600 words (MINIMUM!) 

Make sure you put the answers under each questions or label them so I know which question goes to which answer.

Video links down below:

 Ursula von Rydingsvard https://art21.org/watch/art-in-the-twenty-first-century/s4/ursula-von-rydingsvard-in-ecology-segment/ 

Judy Pfaff  https://art21.org/watch/art-in-the-twenty-first-century/s4/judy-pfaff-in-romance-segment/

Tim Hawkinson   https://art21.org/watch/art-in-the-twenty-first-century/s2/tim-hawkinson-in-time-segment/ 

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twentieth {1900’s} or twenty-first-century {2000’s} and their work being exhibited at a local museum.

select a twentieth {1900’s} or twenty-first-century {2000’s} and their work being exhibited at a local museum.

I recommend the San Francisco Museum of Modern Art (SFMOMA), or any other major museum or gallery that is available to you. If you plan to go to a different museum or gallery, it is required you check in with me to get approval to go to a different museum.

Once you pick the artist, include and reference the four types of investigation Process of Visual Analyze, and explain what role (out of the four roles) your artist identifies with during their creative process.  Also include a biography on the artist in the introduction of your essay.  Be sure to be thoughtful with your essay’s conclusion, {closing paragraph}, it is best to summarize the main points, considerations and concepts covered in your essay.

Essay requirements:

  • Double-spaced 6 to 7 pages, which includes the images and the assessment of physical properties. One image/artwork page per, and the other pages would be your written text.
  • Include a biography = this involves more than just the basic facts like education, work, and death; it portrays a person’s experience of major life events, focusing on their career as an artist.
  • Discuss 3 artworks made by the artist, include these images in your essay.
  • Format the images with the assessment of physical properties, review the sample included in the PowerPoint that discusses the final project requirements.
  • Include your bibliography, (list of sources that have been used to compile the data for your essay) include links to the websites you used when researching your artist.
  • 1 photo of yourself and the artwork in the museum, so I know you went. It is required you go see artwork in person, the reason for this is because seeing the work in person is far better than simply viewing it on the computer.
  • It is required to include the Process of Visual Analyze; the four types of investigation, one of the concepts included in the contents of the course. It is prerequisite to review the information in the Introduction Lecture, from Week 1.  The four types of investigation, the Process of Visual Analyze, are described below, however, it is essential to review the information covered in Week 1.
  1. Assessment of physical properties = objective information, the facts (review the sample included in the PowerPoint that discusses the final project requirements).

PICK at least ONE of the artworks and apply the following two ways we have learned how to Visually Analysis artwork:

  1. Analysis of visual or formal structure = discuss the visual elements or formal vocabulary, which would be used to describe the overall arrangement, composition, organization, design, or structure of the artwork. Use the vocabulary terms we have covered throughout the semester.
  2. Identification of subject matter or conventional symbolism = Explain or identify the “subject matter” in the artwork. Also explain or identify, if any, the symbols found in the artwork. Symbols are widely recognized signs that signify a concept or idea that all members of a group (society) identify based on a common cultural understanding.

This is similar to the Bio about the artist, but different.  Pick one of the artworks and apply the cultural context- like what we did with the Civil Rights Essay homework assignment.  And other homework projects.

  1. Integration within cultural context = Cultural context looks at the society the artist lived in and how their culture had an effect on their behavior and their opportunities. And how this effected their artwork and the message in their artwork.
  • In your essay, you must also discuss the role of the artistyou have chosen. How they incorporated this part of being an artist into their creative process.  The four roles of the artist are described below. It is required to review the information from Week 2 – The Visual World:  Chapter 1:  Discovering a World of Art.
  1. They create a visual record of their time and place.
  2. They help us to see the world in new and innovative ways.
  3. They make functional objects and structures more pleasurable by instilling them with beauty and meaning.
  4. Artists give form to the immaterial—hidden truths, spiritual forces, personal feelings.
  • It is also required to have a thoughtful conclusion, {closing paragraph}, should summarize, in your own words, reflecting on the main points, considerations, and concepts covered in your essay. This is one of my favorite parts to read, hearing your thoughts on what you learned from your essay and the artist you researched.

San Francisco Museums and Art Galleries:

Galleries at 49 Geary- the galleries are free in San Francisco near the Powell Bart station:

Oakland Art Galleries:

Oakland & Berkeley Museums:

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Systems Engineering Planning and Organization

In 1–3 paragraphs for each question, answer the questions.

Design for Affordability (Life Cycle Costing)

  • Question 1: In your own words, define life cycle costs. Describe what is included and what is not included when doing life cycle costs.
  • Question 2: Define and describe cost breakdown structure (CBS) and how it relates to work breakdown structure (WBS). What is the purpose of CBS, and what is included and what is not included when doing CBS?
  • Question 3: Describe the meaning of learning curve, and explain how learning curves are developed.
  • Question 4: Describe how learning curves can be applied, and discuss some of the precautions that should be taken when applying them.
  • Question 5: Describe the meaning of sensitivity analysis. Describe the value when conducting such analysis, and explain the importance.
  • Question 6: Describe Pareto analysis and its benefits.

Systems Engineering Planning and Organization

  • Question 1: When should you start systems engineering planning during the life cycle? What is included in systems engineering planning, and why is this important?
  • Question 2: Explain the purpose of the systems engineering management plan (SEMP) and when it should be developed in the life cycle. Explain its relationship with the following plans: program management plan (PMP), reliability program plan, integrated logistic support plan (ILSP), configuration management plan, and test and evaluation master plan (TEMP).
  • Question 3: Explain the purpose of the work breakdown structure (WBS). What is the difference between a summary work breakdown structure (SWBS) and a contract work breakdown structure (CWBS)?
  • Question 4: What are some of the key objectives when organizing for systems engineering?

Systems engineering and its role in business. Adhere to the following requirements:

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Domestic Violence amongst Women and Children

Assessment Details 

There are two components to this assessment.

1. Write a report that examines a social issue and presents an innovative, disruptive and critical social work response to bring about social change and social justice outcomes.(  Domestic Violence amongst Women and Children)

2. Pitch your innovative critical social work solution to your class audience in week 12. ‘Pitch It’ will be a simulated rapid fire presentation for a philanthropic funding grant. The intention of the presentation will be to secure a $1 million grant towards implementing your proposed approach.

Both components of the assessment should utilise a critical and innovative social work response to working with a population group which is experiencing a social issue.  Population groups experiencing social issues can include; refugee and asylum seekers, older adults, people with mental health issues, people with a disability, people who are unemployed, people who are homeless, people experiencing domestic violence, Aboriginal and Torres Strait Islander people.

Assessment Process/ Assessment criteria – Report

The report should include the following information:

1.       An examination of the social issue and the effects of the social issue on the population group using anti-oppressive language

2.       A historical context of the social issue including past strategies, programs and/ or policies that have been raised for addressing the issue

3.       Structural and critical policy analysis

4.       Power analysis and stakeholder identification demonstrating critical thinking

5.       Strategic and innovative critical social work practice response 

6.       A clear demonstration of the use of critical social work theory in responding to the social issue.

Academic writing criteria for the Report:

1.       It is expected that students follow a report style format (introduction, use of sub-headings, body, conclusion, with in-text citations and a reference list)

2.       Main ideas clearly and logically presented

3.       Referencing using APA (6th edition) conventions. Academic style guidelines followed as outlined in the learning support website https://sls.navitas-professional.edu.au/academic-writing-0

4.       Clarity of expression

5.       Word count is within + or – 10% of requirement

6.       Correct grammar, spelling and punctuation

Assessment Process/ Assessment criteria – Pitch it presentation

The “Pitch it” presentation should include the following:

1.       A brief summary of the challenge, issue or problem area (1 minute)

2.       A critical and innovative social work solution

3.       Explanation of how this solution will address the issue and why this response should be supported and funded

4.       Demonstrated ability to clearly and appropriately communicate with audience.

How to do well in Assessment Task 3

1.       Use all previous assessments as foundational to this last assessment piece

2.       Meet regularly and structure your meetings for effective learning and outcomes

Apply your learning to social work practice

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Along with their group, students will develop a marketing plan for a small business (either real or fictional).

Students will be assigned to small groups by the end of Week 2. Group discussion areas will be provided to facilitate interaction among group members. Along with their group, students will develop a marketing plan for a small business (either real or fictional). In Week 3, each group will submit a brief introduction (1-2 pages) for their chosen business for instructor approval. The introduction is worth 20 points. The final marketing plan, due in Week 7, is worth 180 points and should include the following sections:

1. Cover Page

2. Executive Summary

3. Target Customers

4. Unique Selling Proposition

5. Pricing and Positioning Strategy

6. Distribution Strategy

7. Promotions Strategy

8. Contingency Plans

The expected length for this assignment is 12-15 pages. APA methodology applies to this assignment.