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lack of application of Project Management concepts

ASSESSMENT 1 BRIEF
Subject Code and Title PROJ6003 – Project Execution and Control
Assessment Integrated Change Control Report
Individual/Group Individual
Length 2000 words (+/- 10%)
Learning Outcomes The Subject Learning Outcomes demonstrated by successful completion of the task below include:
a) Critically evaluate, justify and apply project management tools and techniques to execute, manage change and control local and global projects.
Weighting 35%
Total Marks 100 marks
Assessment Task
Write an Individual Report on the assigned Case Study with a critical evaluation outlining a change to be implemented. Identify the Integrated Change Control Complexities (change impact analysis, tools and techniques to manage the change, integrated change control process), proposed mitigations and possible Learnings; they all must be incorporated in the Report.
The Case Study is available at the Key Learning Resources link or will be sent to you as an announcement by your Learning Facilitator via the Announcement link in the main navigation menu of PROJ6003: Project Execution and Control. To be successful in this assessment, please read Modules 1 to 3.
Context
During project execution, project managers ensure that project work is completed as specified in the Project Management Plan and according to project requirements. However, requirements may change throughout the course of a project. Changes thus need to be controlled, ensuring that all of their impacts upon the project are managed effectively and are incorporated into existing management plans and project baselines.
The process of directing and managing project work requires project managers to take on numerous responsibilities and to exhibit characteristics such as attention to detail, constant communication and effective leadership.
Assessment 1 is an individual report, which will provide you the opportunity to apply insights formed from your review of the assigned Case Study.
These insights encourage a deeper understanding of the challenges faced by the project team in managing large or complex projects, particularly when adopting global project management methodologies such as PMI and Axelos standards.
Instructions
To complete this assessment task, you must:

  1. Read and analyse the given Case Study.
    • Refer to your subject notes, lecture slides and any additional research you may conduct that may add value to your report.
  2. Complete the report addressing the following requirements:
    a) Identify one change you believe is required for the Case Study.
    b) Justify this proposed change by applying the tools and techniques from quality management in identifying the root cause(s) for the issues found in the Case Study.
    c) Critically analyse the impacts of your change proposal on scope, time, cost and quality of the project.
    d) Propose and justify tools and techniques used to manage the change.
    e) Explain what processes are involved in submitting your change request, given the scale of your change proposal, and address responsibilities, considering the stakeholders from your Case Study.
    f) Identify and discuss options (at least 2) to satisfy the proposed change and any risks associated with each of these options.
    g) Complete the Change Request Form (CRF) provided in the Assessments menu of PROJ6003:
    Project Execution and Control subject site on Blackboard or one that is used from a workplace.
  3. The report should consist of the following structure:
    • A Title Page with subject code and name, assignment title, student’s name, student ID, lecturer’s name, word count and date submitted.
    ? An Executive Summary (150–200 words) providing a summary of your report, containing key findings, tools and techniques used, methodology, constraints and recommendations. This section allows the reader to rapidly become acquainted with a large portion of your material. It is usually around 10% of your report and written last.
    ? A Table of Contents with the structure of the report, including page numbers and headings.
    ? An Introduction (150–200 words) that will also serve as your statement of purpose for the report — this means that you will tell the reader what you are going to cover in your report as well as provide:
  • Background of the Case Study and context of the report
  • What the reader can expect to find in the body of the report

? The Body of the Report (1350–1600 words) in which you will cover the seven (7) requirements listed in point 2 above (a – f). This section of your report will contain the information that is required to demonstrate your understanding of the Case Study and key Project Management concepts under discussion by applying them into your report.

  • The report layout should be logical and lead the reader through a story which identifies the key points being discussed and takes the reader to your conclusion.
    ? A Conclusion (150–200 words) summarising any findings or recommendations that the report puts forward regarding the concepts covered in the report.
  • There should not be any new information in the conclusion.
    ? A list of References providing every source cited within your report.
  • Only cited sources are listed in the References.
  • The number of references should be between 8 to 14 references.
  • The references should be relevant, reliable and reputable.
  • They should be listed alphabetically.
  • They need to be valid and linked with the topic/content provided within the report.
    ? An Appendix that consists of any additional tables or information that support your report. – Your Change Request Form (requirement f) should be contained in the Appendix.
    Format of the report
    The report should use Arial or Calibri 11-point font, be line-spaced at 1.5 for ease of reading, and have page numbers on the bottom of each page. If diagrams or tables are used, due attention should be given to pagination to avoid loss of meaning and continuity by unnecessarily splitting information over two pages. Diagrams must carry the appropriate captioning.
    Referencing
    It is essential that you use appropriate APA style for citing and referencing research. Please see more information on referencing here: Academic Skills webpage.
    Submission Instructions
    Submit Assessment 1, in Word document form, via the Assessments link in the main navigation menu in PROJ6003 – Project Execution and Control. Your Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
    If submitting more than one document:
    Please note during the submission process that if you would like to include appendix items in your submission, once your first item has been attached, you need to click ‘Browse Your Computer’ to attach your extra documents as an appendix. Then click the Final Submit button.
    Academic Integrity
    All students are responsible for ensuring that all work submitted is their own and is appropriately referenced and academically written according to the Academic Writing Guide. Students also need to have read and be aware of Torrens University Australia Academic Integrity Policy and Procedure and subsequent penalties for academic misconduct. These are viewable online.
    Students also must keep a copy of all submitted material and any assessment drafts.
    Special Consideration
    To apply for special consideration for a modification to an assessment or exam due to unexpected or extenuating circumstances, please consult the Assessment Policy for Higher Education Coursework and ELICOS and, if applicable to your circumstance, submit a completed Application for Assessment Special Consideration Form to your Learning Facilitator.
    Assessment Rubric
    Assessment Attributes Fail
    (Yet to achieve minimum standard)
    0-49% Pass
    (Functional) 50-64% Credit
    (Proficient)
    65-74% Distinction
    (Advanced)
    75-84% High Distinction
    (Exceptional) 85-100%
    Analysis and
    application of key
    Project Management
    concepts
    Proposes and justifies the change proposal with critical analysis of its impacts on scope time, cost, quality of the given project.
    Proposes and justifies tools and techniques used to manage the change.
    Identifies and discusses options to satisfy the proposed change and any risks associated with each of these options.
    Percentage for this
    criterion = 50%
    Demonstrates limited analysis of Case Study and
    lack of application of Project Management concepts by:
    • Lack of analysis and understanding of Case Study.
    • Lack of application of key Project
    Management
    concepts to provide the change proposal.
    • No analysis of change impact is provided.
    • No tools and techniques to manage the change are provided.
    • Key components of the assessment are not addressed.
    Demonstrates functional knowledge of Integrated Change control by:
    • Proposing a change
    request that is not clear or ill-developed.
    • Little analysis of the change impact is provided or is superficial.
    • Tools and techniques are not fully addressed by identifying them without justification.
    • Options to satisfy change are ill-developed with no risks associated with options identified.
    Demonstrates proficient knowledge of Integrated Change Control by:
    • Proposing a change
    that is suitable to the project and clear.
    • Analysis of the change impact is provided.
    • Tools and techniques to manage the change are identified and justified.
    • Options and risks associated are identified.
    Demonstrates advanced knowledge of Integrated Change Control by:
    • Proposing a change
    that is suitable to the project, clear and with estimations of time to complete it.
    • Presents a coherent impact analysis of the change.
    • Tools and techniques to manage the change are identified, justified and application is demonstrated.
    • Options and risks associated are identified and assessed their impact on project outcome and success.
    Demonstrates exceptional knowledge of Integrated Change Control by:
    • Proposing a change that is innovative and suitable to the project, clear and with project schedule and cost estimations to complete this task.
    • Develops a critical analysis and evaluation of the impact of change.
    • A diverse range of tools and techniques to manage the change are identified, justified and application is demonstrated.
    • Options and risks associated are identified, assessed, and aligned with project outcomes and stakeholder wishes, to satisfy project outcomes.
    Assessment Attributes Fail
    (Yet to achieve minimum standard)
    0-49% Pass
    (Functional) 50-64% Credit
    (Proficient)
    65-74% Distinction
    (Advanced)
    75-84% High Distinction
    (Exceptional) 85-100%
    Knowledge and understanding of Integrated Change
    Control process
    Explains processes involved in submitting the change request and addresses responsibilities.
    Provides a Change
    Request Form (CRF) that is aligned with the report analysis.
    Percentage for this
    criterion = 20%
    Demonstrates lack of understanding of
    Integrated Change Control process by:
    • Providing information
    that refers to Organisational Change
    Management.
    • Lack of analysis of scale of change proposal to propose an appropriate process to manage the change in the given Case Study.
    • CRF was not
    provided, or the information is not aligned with the content within the report.
    • CRF is ill-developed.
    Demonstrates a functional knowledge of Integrated Change Control process by:
    • Providing information that resembles a recall or summary of key ideas and does not align with the Case Study.
    • CRF provided aligns with content within the report with some errors in filling out the report.
    Demonstrates proficient knowledge of Integrated Change Control process by:
    • Demonstrating a
    capacity to explain the change control process and apply it to the Case Study.
    • Responsibilities are addressed but are generic and not well aligned with the stakeholders of the project.
    • CRF provided aligns with content within the report.
    Demonstrates advanced knowledge of Integrated Change Control process by:
    • Well demonstrated
    capacity to explain and justify the change control process and apply it to the Case Study.
    • Addresses
    responsibilities that are aligned with the stakeholders of the project.
    • CRF provided aligns with content within the report and is well developed.
    Demonstrates exceptional knowledge of Integrated Change Control process by:
    • Highly sophisticated and creative explanation of a tailored change control process developed to suit the needs of the project in the given Case Study.
    • Addresses responsibilities that are aligned with the stakeholders of the project, including exploring further stakeholders and providing assumptions of how these would fit into the process.
    • CRF provided aligns with content within the report and is very well developed.
    Assessment Attributes Fail
    (Yet to achieve minimum standard)
    0-49% Pass
    (Functional) 50-64% Credit
    (Proficient)
    65-74% Distinction
    (Advanced)
    75-84% High Distinction
    (Exceptional) 85-100%
    Effective
    Communication
    Adheres to structure of report and word count requirements.
    Appropriate use of terminology, paragraphs, sentence construction, spelling, and grammar.
    Percentage for this
    criterion = 20%
    • Specialised language and terminology from Project Management
    is rarely or inaccurately employed.
    • Meaning is repeatedly obscured by errors in the communication of ideas, including errors in structure, sequence, spelling, grammar, punctuation and/or the acknowledgment of sources.
    •
    •
    •
    •
    Generally, employs specialised language and terminology from Project Management with accuracy.
    Meaning is sometimes difficult to follow.
    Information, arguments and evidence are structured and sequenced in a way that is not always clear and logical.
    Some errors are evident in spelling, grammar and/or punctuation. •
    •
    •
    •
    Accurately employs specialised language and terminology from Project
    Management.
    Meaning is easy to follow.
    Information, arguments and evidence are structured and sequenced in a way that is clear and logical.
    Occasional minor errors present in spelling, grammar and/or punctuation. •
    •
    •
    •
    Accurately employs a wide range of specialised language and terminology from
    Project Management.
    Engages audience interest.
    Information, arguments and evidence are structured and sequenced in a way that is clear and persuasive.
    Spelling, grammar, and punctuation are free from errors. •
    •
    •
    •
    Discerningly selects and precisely employs a wide range of specialised language and terminology
    from Project
    Management.
    Engages and sustains audience’s interest.
    Information, arguments and evidence are insightful, persuasive and expertly presented.
    Spelling, grammar and punctuation are free from errors.
    Assessment Attributes Fail
    (Yet to achieve minimum standard)
    0-49% Pass
    (Functional) 50-64% Credit
    (Proficient)
    65-74% Distinction
    (Advanced)
    75-84% High Distinction
    (Exceptional) 85-100%
    Correct citation of key
    resources and evidence
    Appropriate use of credible resources and correct citation of key resources using APA.
    Percentage for this criterion = 10%
    • Demonstrates
    inconsistent use of good quality, credible and relevant resources to support and develop ideas.
    • Referencing is omitted or does not resemble APA.
    • Different formats are provided, and references do not align with content. •
    •
    •
    Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed.
    Referencing resembles APA, with frequent or repeated errors.
    Different formats are provided and references do not fully align with content. •
    •
    •
    Demonstrates use of credible resources to support and develop ideas.
    Referencing resembles APA, with occasional errors.
    References align with content. •
    •
    •
    •
    Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements.
    Shows evidence of wide scope within the organisation for sourcing evidence.
    APA referencing is free from errors.
    References align with content. •
    •
    •
    •
    Demonstrates use of high quality, credible and relevant resources to support and develop arguments and position statements.
    Shows evidence of wide scope within and outside the organisation for sourcing evidence.
    APA referencing is free from errors.
    References align with content

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lack of application of Project Management concepts

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Watch The House I Live In

Discussion Question: Watch The House I Live In

Link: https://tubitv.com/movies/372320/the_house_i_live_in (Links to an external site.)

The site tubitv.com does make you register for the site for free.  You can connect to your Facebook account, but if you don’t want to register, you can find the documentary on a number of different sites (it is off Neflix streaming) here http://www.thehouseilivein.org/see-the-film/watch-the-film/ (Links to an external site.)

The documentary The House I live In showed footage of politicians speaking in favor of harsher drug legislation, even though evidence suggests that harsh laws don’t help the problem. Why are politicians supporting laws that don’t work? What economic factors are at play in our system of mass incarceration? Consider the scene where Dr. Gabor Mate, the addiction expert, argues that maybe these policies are working after all, but their goals are different than the goals that they state publicly. What  is your reaction to that argument?

(250 words)

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Republican Party in the state of North Carolina

Christopher Palmiter

For the purpose of this Discussion Board I am examining the Republican Party in the state of North Carolina. The party platform and basic party committee organization is made up of a committee chair with representatives from 13 state congressional districts, as well as chairpersons and a secretary (NCGOP). The party platform then goes on to include a preamble, ten articles that the party will focus on, and a conclusion (NCGOP).

            From the very beginning of the party platform, I do agree with the NC Republican Party. In the preamble it states, “We are the party that encourages equality for all citizens and embraces the inherent value of every single human being God creates—born and unborn. We are the party that defends the religious beliefs and rights of conscience of all Americans and safeguards religious institutions against government control” (NCGOP). This statement sets the tone from the very beginning that the party is all about God, religious freedom, and making sure government doesn’t get too big and too controlling. The platform goes on to discuss the importance of parent’s having the control over their children’s future rather than the government, inherent God given liberties, and sanctity of life just to name a few key points (NCGOP).

            The NCGOP touches on principles that are absolutely supported biblically. The sanctity of life is supported by Genesis 1:27, “God created mankind in his own image, in the image of God he created them; male and female he created them”. Also, Exodus 20:13, “You shall not murder” (New Living Translation, 1973/2011). God literally created us all in His image, and commands us not to murder one another; this includes all life, born and unborn. Scripture supports the party’s ideas on God given liberties in 2 Corinthians 3:17, “Now the Lord is the Spirit, and where the Spirit is there is freedom”, as well as the idea of parents being responsible for their children in Proverbs 22:6, “Start children off on the way they should go, and even when they are old they will not turn from it” (New Living Translation, 1973/2011).

            The elected Representative in my congressional district is Richard Hudson. He stands firm on the Republican Party’s platform as far as keeping government small and participates in many committees and caucuses that include pro 2nd Amendment legislation, as well as Pro-Life, small business and farming, energy committees, and off-shore drilling committees (Richard Hudson).

            I would like to tell Representative Hudson to keep pushing hard to keep Critical Race Theory out of North Carolina schools. I would also tell him to vote to try and overturn some of our more radical abortion laws here in the state as Roe v. Wade has now been overturned by the SCOTUS.

            In order to change some of the more liberal policies in my state I need to get involved on the local level to help elect officials who can begin change on a small scale. This could include things like voting in local elections, not just the large-scale presidential elections. Local representatives’ matter; their voices are what is heard by the Governor, as well as by the federal government. Also, these local representatives are what help check the President when he is too liberal (like now). Richard Hudson has done a great job in this district as a Representative. To keep him I can help support him by donating financially to his campaigns or causes, as well as donating time to volunteer for the causes that he supports that are important to me

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 The Kind of Behavior I Will Promote and the Rules That Support It 

Writing assignment 3.1

 The Kind of Behavior I Will Promote and the Rules That Support It 

(150– 250 words per bullet point)

·

· Refer to the MDE document “Access for All” located at  mdek12.org/OAE/2019-Access-for-All-Guide (Links to an external site.) . Incorporate the information and interventions from the guide to help you with this assignment.

· What behaviors, generally speaking, will I promote in my classes?

· What specific rules (5 – 10) will I use to guide student behavior?

· What procedures (routines) do I want to use to manage the complexity of the school day? State the situation and then how students will complete this procedure.

Make sure to use the textbook and bible scripture in the submission. This is the book for this class: Charles, C.M. and Cole, K. M (2019). Building Classroom Management, Methods and Models (12th Ed.) Pearson Make sure APA is formatted correctly.

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Evidence-Based Proposal and Annotated Bibliography on Technology in Nursing

Assessment 3 Instructions: Evidence-Based Proposal and Annotated Bibliography on Technology in Nursing

Top of Form

Bottom of Form

· PRINT

· Write a 4 page annotated bibliography where you identify peer-reviewed publications that promote the use of a selected technology to enhance quality and safety standards in nursing.

Introduction

Before you begin to develop the assessment you are encouraged to complete the Annotated Bibliography Formative Assessment. Completing this activity will help you succeed with the assessment and counts towards course engagement.

Rapid changes in information technology go hand-in-hand with progress in quality health care delivery, nursing practice, and interdisciplinary team collaboration. The following are only a few examples of how the health care field uses technology to provide care to patients across multiple settings:

· Patient monitoring devices.

· Robotics.

· Electronic medical records.

· Data management resources.

· Ready access to current science.

Technology is essential to the advancement of the nursing profession, maintaining quality care outcomes, patient safety, and research.

This assessment will give you the opportunity to deepen your knowledge of how technology can enhance quality and safety standards in nursing. You will prepare an annotated bibliography on technology in nursing. A well-prepared annotated bibliography is a comprehensive commentary on the content of scholarly publications and other sources of evidence about a selected nursing-related technology. A bibliography of this type provides a vehicle for workplace discussion to address gaps in nursing practice and to improve patient care outcomes. As nurses become more accountable in their practice, they are being called upon to expand their role of caregiver and advocate to include fostering research and scholarship to advance nursing practice. An annotated bibliography stimulates innovative thinking to find solutions and approaches to effectively and efficiently address these issues.

Preparation

To successfully complete this assessment, perform the following preparatory activities:

· Select a single direct or indirect patient care technology that is relevant to your current practice or of interest to you. Direct patient care technologies require an interaction, or direct contact, between the nurse and patient. Nurses use direct patient care technologies every day when delivering care to patients. Electronic thermometers or pulse oximeters are examples of direct patient care technologies. Indirect patient care technologies, on the other hand, are those employed on behalf of the patient. They do not require interaction, or direct contact, between the nurse and patient. A handheld device for patient documentation is an example of an indirect patient care technology. Examples of topics to consider for your annotated bibliography include:

6. Delivery robots.

6. Electronic medication administration with barcoding.

6. Electronic clinical documentation with clinical decision support.

6. Patient sensor devices/wireless communication solutions.

6. Real-time location systems.

6. Telehealth.

6. Workflow management systems.

. Conduct a library search using the various electronic databases available through the Capella University Library.

7. Consult the BSN Program Library Research Guide for help in identifying scholarly and/or authoritative sources.

7. Access the NHS Learner Success Lab, linked in the courseroom navigation menu, for additional resources.

. Scan the search results related to your chosen technology.

. Select four peer-reviewed publications focused on your selected topic that are the most interesting to you.

. Evaluate the impact of patient care technologies on desired outcomes.

10. Analyze current evidence on the impact of a selected patient care technology on patient safety, quality of care, and the interdisciplinary team.

10. Integrate current evidence about the impact of a selected patient care technology on patient safety, quality of care, and the interdisciplinary team into a recommendation.

Notes

. Publications may be research studies or review articles from a professional source. Newspapers, magazines, and blogs are not considered professional sources.

. Your selections need to be current—within the last five years.

An Evidence-based Recommendation for Selected Technology Implementation

Prepare a 4 page paper in which you introduce your selected technology and describe at least four peer-reviewed publications that promote the use of your selected technology to enhance quality and safety standards in nursing. You will conclude your paper by summarizing why you recommend a particular technology by underscoring the evidence-based resources you presented. Be sure that your paper includes all of the following elements:

. Introduction to the Selected Technology Topic

13. What is your rationale for selecting this particular technology topic? Why are you interested in this?

13. What research process did you employ?

2. Which databases did you use?

2. Which search terms did you use?

2. Note: In this section of your bibliography, you may use first-person since you are asked to describe your rationale for selecting the topic and the research strategies you employed. Use third person in the rest of the bibliography, however.

· Annotation Elements

. For each resource, include the full reference followed by the annotation.

. Explain the focus of the research or review article you chose.

. Provide a summary overview of the publication.

3. According to this source, what is the impact of this technology on patient safety and quality of care?

3. According to this source, what is the relevance of this technology to nursing practice and the work of the interdisciplinary health care team?

3. Why did you select this publication to write about out of the many possible options? In other words, make the case as to why this resource is important for health care practitioners to read.

· Summary of Recommendation

. How would you tie together the key learnings from each of the four publications you examined?

. What organizational factors influence the selection of a technology in a health care setting? Consider such factors as organizational policies, resources, culture/social norms, commitment, training programs, and/or employee empowerment.

. How would you justify the implementation and use of the technology in a health care setting? This is the section where you will justify (prove) that the implementation of the patient care technology is appropriate or not. The evidence should be cited from the literature that was noted in the annotated bibliography.

3. Consider the impact of the technology on the health care organization, patientcare/satisfaction, and interdisciplinary team productivity, satisfaction, and retention.

Example Assessment: You may use the following to give you an idea of what a Proficient or higher rating on the scoring guide would look like:

· Assessment 3 Example [PDF].

Additional Requirements

· Written communication: Ensure written communication is free of errors that detract from the overall message.

· Length: 4 typed, double-spaced pages.

· Number of resources: Cite a minimum of four peer-reviewed publications, not websites.

· Font and font size: Use Times New Roman, 12 point.

· APA: Follow APA style and formatting guidelines for all bibliographic entries. Refer to Evidence and APA as needed.

Competencies Measured

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:

· Competency 3: Evaluate the impact of patient care technologies on desired outcomes.

. Analyze current evidence on the impact of a selected patient care technology on patient safety, quality of care, and the interdisciplinary team.

. Integrate current evidence about the impact of a selected patient care technology on patient safety, quality of care, and the interdisciplinary team into a recommendation.

· Competency 4: Recommend the use of a technology to enhance quality and safety standards for patients.

. Describe organizational factors influencing the selection of a technology in the health care setting.

. Justify the implementation and use of a selected technology in a health care setting.

· Competency 5: Apply professional, scholarly communication to facilitate use of health information and patient care technologies.

. Create a clear, well-organized, and professional annotated bibliography that is generally free from errors in grammar, punctuation, and spelling.

. Follow APA style and formatting guidelines for all bibliographic entries.

· SCORING GUIDE

Use the scoring guide to understand how your assessment will be evaluated

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Amazon is Hiring…Big Time

https://money.cnn.com/2013/07/29/news/companies/amazon-hiring/index.html

Assess the opening case study from Chapter 6: “Amazon is Hiring…Big Time!” In a three- to five-page paper (not including the title and references pages), create a recruiting and staffing strategy for Amazon, and select one position from the given list to write a recruiting and staffing plan; consider how many of these positions Amazon needs to fill. You must select from the following full-time positions: Warehouse Supervisor, Delivery Representative, and Customer Service Manager.)

Your paper must include the following:

1. Write an introduction including the selected position, a preview of your paper, and a succinct thesis statement.

2. Discuss the legal landscape, including special legal considerations that the company should be aware of.

3. Create a recruiting plan for the position selected that includes the following:

· Explain what recruiting is and why it is important.

· Explain the tools that will be utilized to find candidates for filling the selected position, and state why each tool was selected.

·  

· Create a selection plan for the position that includes the following:

· Explain what staffing is and why it is important.

· State what assessments will be used and why.

· Discuss the types of interviewing techniques that will be used and why.

· List five job-specific interview questions for the position candidates.

1. Write a conclusion paragraph that reaffirms your thesis statement

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Explain the ways in which companies can set up an online marketing presence

Module Discussion: 1. Explain the ways in which companies can set up an online marketing presence. Is it necessary for a business today to have an online presence? Why?

 2.  Compare and contrast the different forms of online advertising. What factors should a company consider in deciding among these different forms?

Discussion Requirements:

·       Please ensure that the discussion question response is substantive in nature, which includes a minimum of 300 words.

·       Please avoid writing the minimum. Make sure that the response is topic-specific, relevant to the course material, and supported by outside academic sources through the use of in-text citations with the inclusion of a reference section.

In this module, we shall examine direct marketing and its fastest-growing form, Online marketing. Direct marketing can be viewed as more than just a marketing tool. It constitutes an overall marketing approach-a blend of communication and distribution channels rolled out in one. We shall learn how companies develop competitive marketing strategies to create long-lasting customer relationships and value. We shall further extend this to global marketing and we shall examine six major decisions that marketers make in global marketing.

Objectives:

A.      Describe direct and online marketing and how it can be used to build direct customer relationships

B.      Explain how companies adapt their marketing strategies mixes for international markets

C.      Identify three major forms of international marketing organizations

D.     Describe three approaches to entering international markets.

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How the Fed uses money, and what happens when there is money but it is not being spent

Overview

In this Case Assignment, we will be answering questions about types of money, how the Fed uses money, and what happens when there is money but it is not being spent. This is a multi-part assignment, so make sure that you have addressed each question or topic. The best way to approach this assignment is to prepare your responses in outline form following the order of each question/topic. This will help you keep track of your responses.

Review this brief introductory video which provides a high level overview of the Fed and how it influences the money market.

Case Assignment

Submit a 4- to 5-page paper that addresses the following questions. Be sure to use references within the paper to support your answers.

Are credit cards or debit cards money? Explain your answer.

“When the Fed makes an open market purchase of government securities, the quantity of money will eventually decrease by a fraction of the initial change in the monetary base.” Is the previous statement correct or incorrect? Explain your answer.

Monetary policy is action taken by the Fed to influence the level of real GDP. Suppose the Fed wants to increase the money supply. What three tools could the Fed use to achieve this goal? Be specific in your answer and discuss the implications of this policy.

Assignment Expectations

Use concepts from the modular background readings as well as any good quality resources you can find. Cite all sources within the text and provide a reference list at the end of the paper.

Length: 4–5 pages double-spaced and typed in 12-point Times New Roman font.

The following items will be assessed in particular:

Your ability to understand an application of monetary policy.

Some in-text references to the modular background material. APA formatting is recommended. Use this site from the Purdue Owl if you need help with APA: https://tinyurl.com/3rnc5vt.

The essay should address each element of the assignment. Remember to support your answers with solid references, including the Case readings

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ELECTRONIC COMMERCE AND THE SOCIAL ENTERPRISE

Module 4 – Case ELECTRONIC COMMERCE AND THE SOCIAL ENTERPRISE Assignment Overview

The focus of this Case is on e-business. Here are some background materials on e-business that you should review.

Case Assignment

In your teams, use the Internet to plan a trip to a location outside the United States. Have each individual, working independently, use the services of a different online travel site such as orbitz.com,  Travelocity.com, kayak.com, Concierge.com, expedia.com, etc. (search “online travel sites” for additional options). Pull together to share the findings of the group.

  1. Find the lowest airfare.
  2. Examine a few hotels by class.
  3. Get suggestions about what to see.
  4. Find out about local currency, and convert $1,500 to that currency with an online currency converter.
  5. Compile travel tips.

The above analysis was done with traditional Web resources. Now after reading the Blockchain material in the Module Reading propose how this approach to travel planning could be changed or re-invented with Blockchain.

Prepare a report comparing how each site performed in terms of its ease of use, helpfulness, and best overall deal. Also provide a comparison with the Blockchain approach the group proposed. Each member of the team posts the results of the analysis and a discussion of the team processes. (If a team member cannot for location reasons work in a team, then that person can do the project on his/her own.)

Assignment Expectations

Produce a 3- to 4-page paper analyzing and comparing online travel sites. Use of Excel and tables is highly recommended along with a description of your analysis. The final report should include the report findings combined in one Word doc. Your paper must be double-spaced and include a cover page

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Advantage of digital marketing, especially the mobile web

This assignment will be due at the end of Module 

1. Select an organization (corporate or nonprofit) with which you are somewhat familiar that uses both online and offline channels. Discuss two or three specific examples of how it is taking advantage of digital marketing, especially the mobile web.

2. Choose a website or a mobile site that you are familiar with. Describe the brand-building efforts you see on the site. Do you think it is meeting the requirements for a resilient brand? Give one specific example of what they are doing well and one example of what you believe they could be doing better.

3 Visit a website that you check frequently, paying special attention to advertising this time.  What kinds of ads do you see, and why do you think they were placed on this particular site?  Close out of the site and come back several times in quick succession.  What do you see going on with the ads?  How does this illustrate the concepts discussed in this chapter? 

Body of the Paper

·       Write in essay format.  Use introduction, body paragraph, and conclusion headings

·       At least 4 pages in length (double-spaced)

·       At least 3 references of an academic or scholarly source are required for this paper. You are expected to use academic sources in peer-reviewed database or Internet sources, such as: “.org”, “.edu”, “.mil”, “.gov”, “.zm” Sources not allowed are Wikipedia, Dictionaries, wikis, or blogs.

·       Use APA, 6th edition, writing style for in-text citations and each reference source that you use. Remember, all wording that is not your own must be cited.

o   For APA writing assistance, select “APA Format Resources” on the Begin Here section of the Modules Tab

·       Limit the use of direct quotes. Deductions will be made for a high percentage of quoted material. 

·       Use 12-point Times New Roman font, 1-inch margins, and double-spacing.

·       The cover sheet should include the student’s name and course information

·       Include a reference page in APA 6th edition style

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