It is important to consider the different types of persuasion outcomes when marketing a new product. Imagine you are a marketer in charge of designing an advertising campaign for one of the following products: a new car, a new potato chip flavor, or a new pair of shoes. Write a 600 to 750 word paper that briefly describes the advertising campaign that you would create for the product you selected. You may use first person pronouns in this paper to explain the personal choices you would make for developing all aspects of the campaign, including the message of your campaign and the medium you will use to promote that message. In your paper, identify appropriate affective, behavioral, and cognitive outcomes and explain how your campaign could be designed to target each measurable outcome.
The Persuasion Outcomes paper
Must be 600- to 750-words in length (do not include title and references pages in word count) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
Must include a separate title page (Links to an external site.)Links to an external site. with the following: Persuasion Outcomes
Must use at least one scholarly source in addition to the course text.
The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.)Links to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
Must document all sources in text (Links to an external site.)Links to an external site. in APA style as outlined in the Ashford Writing Center.
Must include a separate references page (Links to an external site.)Links to an external site. that is formatted according to APA style as outlined in the Ashford Writing Center.
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The Persuasion Outcomes
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The Persuasion Outcomes
The development of an understanding of the effects of an advertising campaign is central to the persuasion process (McDonough & Egolf, 2015). According to the author, an advertising campaign can lead to positive or negative effects. The effects, whether positive or negative can be measured using variables such as the extent of audience interest, degree to which the audience recognize the sponsor and their feelings towards the product. The following is a description of an advertisement campaign for a car.
The Advertising Campaign
Cars have become a symbol of status, which is associated with the rich and working class. However, there are many models of cars, from different manufacturers, which cater for the different needs of its users. Development of an appropriate marketing campaign must include effective persuasive techniques, which would lead to positive outcomes and increased sales. In this advertisement campaign, the car that is to be advertised is an all purpose car, which suits people who love going out with their families visiting parks and up country areas with rough terrain.
The advertisement will be carried out in a local television using the car and a favorite local model. The advertisement will feature the model driving the car in a rough terrain and a park, while showing the level of satisfaction gained while driving the car. In particular, the advertisement will feature the local model driving across a surface that the audience would feel cannot be driven across using the local small cars. At the end of the driving experience, the model will tell the audience his/her experience, while declaring the central message of the advertisement campaign. According to (McDonough & Egolf, 2015) the repetiti…………Persuasion Outcomes…………………………………………………………………………………………………………………………………………………………………………………………………………………………………….
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