promotion management course. Every idea in your analysis should relate to your COE promotion strategy. Ideas that do not relate to promotion strategy should NOT be included in your analysis. They are worthless for this course. A1COE PEST and Target Market analysis should include the following sections:1.0 Cover Page (Should include company name, logo, brand, or mark, course number and name, semester, your name and any other relevant information)1.1 Table of contents (TOC)(should include section numbers and page numbers)You need to auto develop your TOC in MS word. You should NOT develop your TOC manually.1.2 Executive Summary of your analysis (half page) (summary of the sections from this assignment)1.3 Introduction of your COE with focus on promotion management1.4 Background of your COE with focus on promotion management. 2.0 Macro Environment Analysis (PEST Analysis). Your 8 points should relate to promotion strategy.2.1 Politics, rules and regulations(2 bulleted pointswith discussion. Classify your points as opportunities or as threats)2.2 Economy(2 bulleted points with discussion. Classify as opportunities or threats)2.3 Society and culture(2 bulleted points with discussion.Classify as opportunities or threats)2.4 Technology(2 bulleted points with discussion.Classify as opportunities or threats)3.0 Target market analysis & segmentation.Discuss the consumers your COEis targeting and consumers they should target.Your analysis should relate to the current and recommended promotion strategies of your COE. 3.1 Target Market Analysis and segmentation. 3.2 Strengths and weaknesses of Current target market (2 strengths and 2 weaknesses)3.3Target market Recommendations (2recommendations)(could be 2newsegments of consumers that your COE should target).Discuss the demographics of your recommended segments. 5.0 Conclusion6.0 References 7.0 Appendix Pages of the Analysis (These pages assume single space you may need to double the pages in case of using double space): Page 0 = Cover page. Page 1 = table of contents. Page 2= executive summary.Page 2= Introduction & Background Pages 3-4= Body of your analysis Page 5= conclusion (half page)Page 5= References (APA format and should be cross referenced in the body of your Report). Pages 6on ward = Appendix. An appendix is used to include supplementary material that cannot be inserted in the body of your paper. Examples of appendix items include tables, charts, figures, or pictures to name few (optional).Additional guidelines:Your analysis should be your own write up using your own words. No copying/pasting from the internet. Your paper should be APA formatted. Exception: your pages should be single spaced. Outline format: please use the outline format in your report with discussion of every point. You should bullet and discuss your points. I do not need to search for the start of any point in your analysis. Font & Margins: Use Times New Roman font, size 12 points with 1 inch all around.Use 3scholarly references in your report. Wikipedia is not a scholarly cite. Your references should be APA formatted and cross referenced in the body of your report.Do not use more than 5scholarly references in your assignment.Example: Chipotle and Trader Joe’s example marketing plans are posted under the Guidelines DB for your reference to develop your A1 & A2. You may not use Chipotleor Trader Joe’sin your A1or A2.Save your file under your name and COE (e.g., swaidan_UHV). Drop your file in the designated Turnitin assignment
TO BE RE-WRITTEN FROM THE SCRATCH
1.2 Executive Summary
Nike Corporation is one of the largest footwear and other cloth line accessories around the world. In its business line, the company competes with Puma, Fubu, and Reebok. Recently, the company has been in a considerable quest to promote its products even though most of them are widely known in the world and they are also used a lot by many football clubs in the international leagues. The Nike Company also requires to expand its market by investing and popularizing its services to many places across the globe to increase its products marketability and also it be felt in places where it is lowly felt. The company engages in the production of main footwear that makes the company’s mark uncommon from its competitors. Nike Company operates legally, and the world’s standard companies have approved its products as they are safe and approved to be used by sports companies by FIFA. Nike has narrowed its attention on advertising in ensuring that its products satisfy the ever-changing tastes and preferences of the sportspeople in the entire world. Necessities like the government regulations tastes and preferences, clubs preferences makes the company to place more efforts in its operational strategies so that it can retain its position on top of its competitors in the world of sportswear.
1.3 Introduction
The Nike organization is one of the biggest sportswear company across the world, and it boasts of producing a variety of quality clothing line and footwear. The mission of the company is to create value to the sports people and elicit memories in the creation of value to its clientele. It is committed to ensuring the sports people are sporting in healthy and safe sporting gear, and it promotes economic development to its stakeholders. The company’s products are enjoyed in every country across the world. It is thus a household name when it comes to its products presence, and it can produce novel products that satisfy its customers; hence it can realize considerable profitability. The company deems it their responsibility to move with the ever-changing sporting needs of its customers plus it is vital for it to keep changing its business portfolio. Thus, the company ensures that its management remains effective, competent and they are well informed of the trends in the sporting arena. The logo and the labeling of the Nike products are unique; thus they create mutual value and attracts the customers accentuating the uniqueness of its products and their novelty meeting the customers’ needs.
1.4 Background
Nike Corporation was initially referred to as the Blue Ribbon Sports (BRS), and it was founded by athlete known as Phil Knight coupled with his coach Bill Bower man in January of 1964. At its inception, the company was distributing Japanese shoe maker Onitsuka Tiger referred to as (ASICS). The company was making most of its sales at track meets out of Knight’s automobile. It concentrated on producing gym products while advocating for people to live healthy lives. The company was officially named Nike, Inc. on May 30, 1971; this is after the Greek goddess of victory. Its mainstay is to create large sports apparel and to bring inspiration plus innovation in the sporting world. It is exceptionally keen in guarding its competitive market where it faces its competitors like Armor, Puma, Adidas, and Reebok and it needs therefore to keep track of its external environment (Gillespie, 2017).
2.0 Pest Analysis
2.1 Policies, Rules and Regulations
- Quality Regulations For Nike Product Line
As a leading global corporation in Nike product line, this company is not exempted from the politics, rules, and regulations governing the other corporations and business enterprises. As the company operates from different countries, it is doomed to be subjected to different regulations, and hence, Nike views this as an opportunity for it to produce a novel product line that is a threat to its competitors.
The political factors formulate the backbone of the company, and they only affect how the company uses to produce its products. For example, as it sells its products physically, it is always subject to tax regulations changes plus the changes in manufacturing laws that even inhibits imports and exports. However, back home in the United States, the company boasts of fantastic policies for growth and development especially valuable to this company. They include instances of low-interest rates and well agreed upon international tax agreements. The companies are so used to be strict in the observance of the market set laws and regulations, and their changes extremely affect the profitability of Nike. These changes can hinder the provision of its services to many countries, and thus t operates in many nations that have reasonable tax rates so that its products are affordable to the nation’s sports population.
2.2 Economy
- Economic Factor as an Opportunity to Nike Incorporation
Its presence in many countries, Nike generates many job openings to the local people where it operates. This makes it contribute hugely to the well-being of these people and in the economic transformation of these countries. Nike also is prudent in its payment of taxes, and it contributes to corporate social responsibility. This makes it expand its market for its products, and it even makes donations to the outstanding sports teams increasing the market for its products.
- Economic Factor as a Threat to Nike Corporation
Economic analysis is endowed with the responsibility of determining the national and global economy effects as well as study recession as well as inflation. The adverse effects are seen at the time the nations fails to support their talents and sports people, and it then changes the taxation regulations culminating in increasing commodity prices when the economic conditions are unfavorable.
The rends in economic crisis affects the purchasing power of customers and many of them they shift to purchasing products that are of poor quality as they become price sensitive. The adverse economic effects lead to inflation that makes production to become favorable, but the sales are low. The cost of products increases so that it can cope with the increased production costs. In such a situation Nike loses most of their clientele that is not able to match up to the hiked products. Thus, Nike is forced to reduce the prices of its products to ensure that it boosts sales lowering the profit margins. A tactic that is utilized by Nike is that it has the capability of chasing after small emerging markets so that it can continue selling its products.
2.3 Society and Culture
- Population growth and change as an opportunity to Nike incorporation
Nowadays the people out there are more health conscious, and they mind what they consume, and they do not compromise with health and diet-related aspects. The people join health clubs, and gyms are impacting positively on the footwear industry. This increases the market for Nike on shoes, appeals, and other fitness gadgets and Nike does not fall second in their provision. In many countries census, they have recorded increases in population, and thus it spells good times for Nike. The company has boosted its advertisements on many platforms and more so in social media where most of the people spend their free time. This is an advantage to Nike as it uses these platforms as its promotional strategy.
- Cultural Threats to Nike Incorporation
Culture is vital in international trade as it poses both opportunities and risks. Tastes and preferences of the people can also accrue to the detrimental presence of a corporations products. Nike is many instances have lagged in explaining the poor working conditions of its workers, low wage rates and poor working factory conditions in Asian countries. This has made the company to be labeled as a sweatshop. As the social media platforms are increasing and opening up more consumer access to products globally, the consumers tend to shift to the competitor’s products inhibiting huge sales for Nike Inc.
2.4 Technology
- Technological Opportunities
Corporations that have a global impact like Nike needs to invest heavily on technology. This is because they depend on it in many spheres of their trade like advertising, promotion, manufacturing, and distribution. Technology changes in an uncontrolled manner, and this thus calls for Nike to remain timely and competitive. Therefore, for Nike to remain competitive, it needs thorough marketing to be conducted while utilizing modern marketing tools such as social media and neuromarketing. This will serve to ensure that production increases immensely due to technology. Technology has increased to the level of creation of new machines and processing gadgets that have helped Nike to produce novel products and appeals that ousts its competitors (Housing Industry Association, 2011).
- Technological Threats to Nike Incorporation
In the current competitive market, social media is being utilized by many corporations though it is being abused thus impacting on Nike’s products adversely. Changes in technology are costly for a company to shift in it and as such the company spends hugely in the development of systems like inventory management and accounting systems that change daily. Nike is also concentrating on producing new products but not all new products that get the market as soon as possible. This is because there are customers that like to …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….