To explore qualitative methods and tools in more detail, consider the following scenario: The local police chief is concerned about the community’s perception of local law enforcement and has asked you to conduct a qualitative study to explore community members’ attitudes.
• Identify four qualitative tools that you could use to collect information to conduct this research.
• Describe how each of the four tools differs and how the data collected addresses the overarching research question regarding community attitudes about local law enforcement.
• Which qualitative tool do you think would be most effective in researching this topic? Why?
• Describe how the data collected using the qualitative tool above would be objectively and accurately analyzed.
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Introduction
Qualitative methods of research and analysis enables the investigators or researchers to collect information and explore intangible factors such as individual feelings, religious and ethnic implications, gender roles and cultural expectations(James, et al., 2008). In a nutshell, qualitative research seeks to establish the perceptions and relationships held by affected communities and persons. The four main tools for collecting qualitative data are: individual interviews, focus groups, observation and action research.
Interview: This involves the process of one-on-one question and answer session between interviewer and interviewee. This tool is very useful when the investigator wants to get information about the worldview of one individual(James, et al., 2008). It is a flexible strategy that the investigator can message to heighten the results during date collection. The challenge of this tools is that, it is time consuming since it requires preparation, time to conduct the interview and time for transcription.
Focus groups: The approach is similar to that of interview, but the difference is that a group of people are interview at the same time. It takes approximately the same time as the interviews. The advantages of focus group over interviews is time effective.Observation: It is a stylized note taking about predetermined portions………………………………………………………………………………………………
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