In this assignment, you will create a package of social media content for a client.
Redbrick is a technology company that specializes in software and technology development, marketing, content marketing and digital publishing. And Clicky is a web that create to help customer run a/b testing so that find the best way to advertise the product.
Section 1: Content Package Theme
Write 50 words to summarize the theme of the package and the client you’re doing it for.
Section 2: Blog Post
Insert the 300-350 web article here.
1. They are not advertising per se: These are things that the organization is trying to raise awareness of, not “promotional offers” – although they may involve offers
2. They are not general promotion of a business. They are focused on the needs of the audience.
Like: What is a/b testing? How does it work?
Section 3: Social Media
Facebook:
Insert your Facebook Post here – just the text and image. Remember to make the image aspect ratios correct for the platform.
Text: Write your 40-80 character Facebook post text here
Image:
Facebook Justification: Write a 50-75 word justification as to why you did your Facebook post the way you did.
Twitter:
Insert your three Tweets here, text and image. Remember to make the image aspect ratios correct for the platform.
Tweet #1 Text: Insert the text of your first tweet here. Maximum 280 characters, 70-100 is ideal.
Tweet #1 Image:
Tweet #2 Text: Insert the text of your second tweet here. Maximum 280 characters, 70-100 is ideal.
Tweet #2 Image:
Tweet #3 Text: Insert the text of your third tweet here. Maximum 280 characters, 70-100 is ideal.
Tweet #3 Image
Twitter Justification: Write a 50-75 word justification as to why you did your Tweets the way you did.
Instagram Post #1 Caption: Insert the caption of your first Instagram post here. While 2200 characters are allowed, 150 are recommended.
Instagram Post #1 Image:
Instagram Post #2 Caption: Insert the caption of your second Instagram post here. While 2200 characters are allowed, 150 are recommended.
Instagram Post #2 Image:
Instagram Post #3 Caption: Insert the caption of your third Instagram post here here. While 2200 characters are allowed, 150 are recommended.
Instagram Post #3 Image:
Instagram Justification: Write a 50-75 word justification as to why you did your Instagram posts the way you did.
Section 4: Content Calendar & Justification
Include a 150 word justification for your content calendar: why did you schedule things the way you did?
Your content calendar can be inserted right in this document or included as a separate file. If you did include it as a separate file, let me know.
Section 5: References
Include the sources of your images here. For Morguefile, Unsplash, Canva or other places where an attribution is not required, you only need to list the website.
For example:
· Facebook post, Tweet 1, Tweet 2, Instagram Post 1, Instagram Post 2: Unsplash
· Tweet 3, Instagram Post 3: Morguefile
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