Scenario 4: Module 4
LusterLast: Business Year 2019
Last year the company elected to hire a sales force. And, while sales appeared to be good, management wants Ashanti to investigate, which means, of course, that you will investigate.
You are provided with the following data. Your boss wants you to provide her figures on:
- Salesforce Effectiveness based on last year’s annual expenses and sales revenue.
- Break-even number of employees.
- Category Performance Ratio
LusterLast Stats
Annual Sales Expenses Annual Sales Units Sold Annual Commissions Salaries Bonuses
3,525,000 23,500,000 4,079,861 2,350,000 7,050,000 235,000
Industry Data
Sales Potential Product Category Volume All Commodity Volume
350,000,000 23 87
Use your contribution margin from the previous year if necessary. Submit your spreadsheet through the designated drop box. And, this time, instead of providing just commentary, also provide a graph illustrating two relationships you believe are essential and briefly explain your rationale
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