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Organization’s achievement of Capability Maturity Model Integration (CMMI)

Develop an “intake” briefing for a group of software engineers who have been tasked with developing a standard set of security review processes for virtual teams. The purpose of these processes is to ensure that compliance for software security requirements is verified resulting in software applications and software-based products where security is “built in.” The company also intends that these processes be used towards the organization’s achievement of Capability Maturity Model Integration (CMMI) Level 3 — Defined.

Background: Software development is a complex task, especially as technology changes at the speed of light, environments evolve, and more expectations are placed upon vendors who want to be competitive within the software market. Many software development organizations also depend upon virtual teams whose members are geographically dispersed. This complexity also makes implementing and testing security features (for software applications) much more challenging.

Format: This week, the format for your deliverable (posting) will be “Talking Points.” Talking points are presented in outline format and contain the content that you would put on slides in a slide deck. Your outline should include 5 to 7 major points (“slide titles”) followed by 3 to 5 supporting points for each. Remember to put enough information into the talking points that your peer reviewers can understand what you intend to cover in each section of your briefing. Remember to introduce the topic at the beginning, present your analysis, and then close your briefing with an appropriate summary. Include a list of sources (3 or more) which attendees could refer to if they wish to fact check your work.

In your critiques for your peers (2 different students), focus on providing suggestions for strengthening the talking points (added content, refocused content, etc.) Grammar, punctuation, and other writing mechanics will be addressed by your instructor and should not be part of your critique

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An analysis of the role of marketing in the achievement of business objectives

Marketing Principles and Practice

Level 5 – 15 Credits

Sample Assignment

Scenario

You are employed as a manager in a medium size business which is a limited company and has ambitions to expand. The Managing Director (MD) of the organisation is not a marketing professional and does not have a good understanding of the role of marketing in business. He knows from your CV that you have studied marketing principles and practice and he is keen to use your understanding and skills. At a meeting with the MD you are asked to complete the following tasks.

Task 1

Your first task is to help him understand the role of marketing in business. You need to explain to the MD what marketing is and the role it plays in the achievement of business objectives. You have decided to produce a file which addresses each of the topics listed below. You will present the file at your next meeting with the MD. In your file you will include:

· an analysis of the role of marketing in the achievement of business objectives (AC1.1)

· an analysis of the external factors influencing marketing in business (AC1.2)

· an assessment of the role of marketing in not for profit organisations (AC1.3)

Merit Task

To achieve a Merit, you must add to your file an analysis of how a marketing strategy supports the sales function in businesses. (AC1M1)

Task 2

Following a successful meeting with the MD, who was delighted with the file and your analyses, you have been asked to prepare a presentation for the Board of Directors, so they understand the principles of marketing. This will show how marketing will equip the management of the business with more effective tools. The MD wishes to see the materials before they are used at the Board Meeting. He has also made it clear that, as the Board members are involved with other activities outside of the business and are busy, the presentation must include slides and an accompanying handout that they can read following the meeting. The presentation and handout must cover the following.

· an analysis of the different elements of the marketing process (AC2.1)

· an explanation of the methods of segmenting markets (AC2.2)

· an analysis of the principles of digital marketing. (AC2.3)

Merit Task

To achieve a Merit, the presentation and handout must include an evaluation of the benefits of segmenting markets. (AC2M1)

Distinction Task

To achieve a Distinction, the presentation and handout must include an analysis of the challenges businesses face to market effectively. (AC2D1)

Task 3

Your work and the meeting which followed could not have gone better! The Managing Director has revised your job description and given you particular responsibility for marketing the business. He has allocated three employees to assist you. The employees are new to marketing, so you decide to produce a training pack for them to help them understand how they might apply different marketing methods. In the pack you should:

· analyse different methods of researching a market (AC3.1)

· evaluate the use of the different channels for digital marketing (AC3.2)

Distinction Task

To achieve a Distinction, the training pack must include a proposal for ways in which the current challenges for digital marketing could be overcome or mitigated. (AC3D1).

Task 4

The Board of Directors is delighted that marketing is now a key function in the business and there is a marketing expert of your calibre, who can advise them on how marketing could revolutionise the business! You have been asked to develop a marketing plan for a specific product or service. This plan must include the following sections:

1. The proposed strategic objectives for the plan (AC4.1)

2. A determination of target market/s for the selected product or service (AC4.2)

3. A consideration of factors which will be relevant to the implementation of the plan. (AC4.3

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What are the most important considerations when interpreting achievement test scores?

Distinguish between reliability and validity. Is it more important in psychological testing to have a test with high reliability, or one with high validity? Why? 200 words, apa format, 2 peer-review journal articles, reference 

What are the most important considerations when interpreting achievement test scores? Why? What are the most important considerations when making decisions based on achievement test scores? Why. 200 words, apa format, 2 peer-review journal articles, reference 

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