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What is Pepsi doing ? Marketing blunder after blunder.

What is Pepsi doing ? Marketing blunder after blunder.

Most marketing errors aren’t obvious. Marketing mistakes bleed companies usually with invisible cuts that take years to add up. Such as McDonalds recent decision to change the colours of their ‘restaurants’ – such a move won’t substantially harm such a distinctive brand as McDonalds not when they are doing so many other things right, but it will hurt a bit.

Occasionally though marketers make big blundering really obvious errors. These can actually be quite valuable (if corrected quickly). Valuable because the effects are are visible so much learning can be gained from them.

It’s very rare to see obvious blunder after blunder. But lately Pepsico has done it, again and again. Are they learning nothing ?

This is the company that launched the Tropicana disaster by removing the brand’s distinctive assets from the pack. Sales dropped sharply overnight. Hopefully that taught some marketers about branding. It’s a mistake that most packaged good companies have made.

In the same year Pepsi decided to call Gatorade just G, and ditch their logo. Again they have been backtracking ever since.

And, of course, in 2009 Pepsico also changed the Pepsi logo. A more modest change – so more of a small wound than wholesale bleeding, but still no good for the brand. On April 20th AdAge reported that the beverage division reported a 9% decline in revenue and 6% decrease in volume (the difference meaning they price promoted heavily to try to save themselves) during a quarter that included their New Year’s Eve, Presidential Inauguration and Super Bowl marketing blitzes!

Then they told the world that they were going to revolutionise their marketing by taking a huge chunk of their marketing budget out of TV advertising and moving it into social media related initiatives. The “Pepsi Refresh project” saw share declines (in a shrinking category) so that Diet Coke became the number 2 soft-drink in America.

Bob Hoffman summed it up:

The Refresh Project accomplished everything a social media program is expected to: Over 80 million votes were registered; almost 3.5 million “likes” on the Pepsi Facebook page; almost 60,000 Twitter followers. The only thing it failed to do was sell Pepsi.

Now in mid 2011 Pepsi have announced a return to TV advertising with the first new campaign in 3 years. And this ad Epic Commercial #1 — Pepsi MAX Truck Driver vs. Coke Zero Truck Driver  features Coke versus Pepsi. Amazing. Have they learnt nothing about distinctive assets (Links to an external site.)?

Meanwhile Ad Age reports (Links to an external site.) that their Chief Marketing Officer for beverages is leaving, and they are reshuffling other senior marketing positions. I suspect that might mean they haven’t learnt from their mistakes, that they simply are desperate.

BryonSharp.com

Here is a classic example of a firm making repeated marketing errors. Do some research and find another company that has made marketing errors that has impacted the effectiveness of their brand.   

What errors did they make and what part of their marketing mix was flawed? Have they recovered from the error or are they still floundering?  

Make sure to include the link to the web site where you gathered your information. 

Your response should be 3-4 paragraphs and provide adequate background as well as your opinion or observation. This should be submitted through the Canvas Portal either through an upload or inserted in the text answer box

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Writers Solution

What is Pepsi doing ? Marketing blunder after blunder.

What is Pepsi doing ? Marketing blunder after blunder.

Most marketing errors aren’t obvious. Marketing mistakes bleed companies usually with invisible cuts that take years to add up. Such as McDonalds recent decision to change the colours of their ‘restaurants’ – such a move won’t substantially harm such a distinctive brand as McDonalds not when they are doing so many other things right, but it will hurt a bit.

Occasionally though marketers make big blundering really obvious errors. These can actually be quite valuable (if corrected quickly). Valuable because the effects are are visible so much learning can be gained from them.

It’s very rare to see obvious blunder after blunder. But lately Pepsico has done it, again and again. Are they learning nothing ?

This is the company that launched the Tropicana disaster by removing the brand’s distinctive assets from the pack. Sales dropped sharply overnight. Hopefully that taught some marketers about branding. It’s a mistake that most packaged good companies have made.

In the same year Pepsi decided to call Gatorade just G, and ditch their logo. Again they have been backtracking ever since.

And, of course, in 2009 Pepsico also changed the Pepsi logo. A more modest change – so more of a small wound than wholesale bleeding, but still no good for the brand. On April 20th AdAge reported that the beverage division reported a 9% decline in revenue and 6% decrease in volume (the difference meaning they price promoted heavily to try to save themselves) during a quarter that included their New Year’s Eve, Presidential Inauguration and Super Bowl marketing blitzes!

Then they told the world that they were going to revolutionise their marketing by taking a huge chunk of their marketing budget out of TV advertising and moving it into social media related initiatives. The “Pepsi Refresh project” saw share declines (in a shrinking category) so that Diet Coke became the number 2 soft-drink in America.

Bob Hoffman summed it up:

The Refresh Project accomplished everything a social media program is expected to: Over 80 million votes were registered; almost 3.5 million “likes” on the Pepsi Facebook page; almost 60,000 Twitter followers. The only thing it failed to do was sell Pepsi.

Now in mid 2011 Pepsi have announced a return to TV advertising with the first new campaign in 3 years. And this ad Epic Commercial #1 — Pepsi MAX Truck Driver vs. Coke Zero Truck Driver  features Coke versus Pepsi. Amazing. Have they learnt nothing about distinctive assets (Links to an external site.)?

Meanwhile Ad Age reports (Links to an external site.) that their Chief Marketing Officer for beverages is leaving, and they are reshuffling other senior marketing positions. I suspect that might mean they haven’t learnt from their mistakes, that they simply are desperate.

BryonSharp.com

Here is a classic example of a firm making repeated marketing errors. Do some research and find another company that has made marketing errors that has impacted the effectiveness of their brand.   

What errors did they make and what part of their marketing mix was flawed? Have they recovered from the error or are they still floundering?  

Make sure to include the link to the web site where you gathered your information. 

Your response should be 3-4 paragraphs and provide adequate background as well as your opinion or observation. This should be submitted through the Canvas Portal either through an upload or inserted in the text answer box

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Write a function called calc_product_cost that returns the total cost of an item after the tax has been added to the product.

Assignment 2

Assignment 2 Weight 30% Marked out of 100 Due date: 8 October 2021

Please submit the CODE in readable format (NOT SCREEN CAPTURE) and OUTPUT for all programming questions. You will submit this assignment electronically in the ASSESSMENT area of the Study Desk.
For this assignment we will use the Brewers database Chapter 4 that comes with the textbook (script available under link to this file). The script to create the databases is included as a file in Assignment 1 section of the course website as well as Week 2 on the study desk. You will need to run the scripts to create the needed database tables. If you are using your own Oracle insulation the script should work as normal.
IMPORTANT NOTES – PLEASE READ BEFORE YOU BEGIN WORK

  1. This assignment prepares you for the examination and you should consider each hour devoted to the assignment as an hour devoted to exam preparation.
  2. I urge you not to give up if you are unable to do all the questions. Do as many as you can and submit what you have done.
    For this assignment we will use the Brewers database that comes with the textbook. The script to create the databases is included as a file in the assignment 1 section of the Moodle course web site. You will need to run the scripts to create the needed database tables. If you are using your own Oracle insulation the script should work as normal.
    The structures and information about the tables is located in Appendix A (Page 423) of the Casteel textbook. The structure of the tables used in this assignment questions is reproduced at the end of this document.

Please Read Carefully before starting.
There are four(4) questions valued a total of 100 marks. You need to provide a well-structured and documented solution to the problems.
With your code solution you also need to provide the source code in editable format copy and paste in the submission file (NOT SCREEN CAPTURE).
The resulting output of the running solution you can use the screen capture or text copy and paste into the document. You can use the screen capture features of the OS you are using. For Windows you can use the ‘print current window capture’ key stroke ‘Alt-Shift-Print Screen’. Depending on your keyboard you may have to use the function key as well. You can also use the default capture tool, search for ‘Snipping Tool’ in start menu. For Apple Mac use ‘Command (?)-Shift-4’ and select screen to capture.
Important Programming Requirements:
• You must NOT use any Implicit Cursors, or Cursors with table joins, subqueries, set operators, group functions or SQL aggregate functions (such as COUNT).
• Explicit Cursors should be declared as parametrized cursors when used in functions or procedures.
• The PL/SQL anonymous block must be ONE block only to call the relevant procedures or functions. Do NOT write a block to perform each task of the specifications.
Question 1 (30 marks)
a)
Write a function called calc_product_cost that returns the total cost of an item after the tax has been added to the product. The function has two IN parameters IDSHOPER and IDPRODUCT and returns a number as a result of the function execution. If IDSHOPER or IDPRODUCT or Customer STATE value does not exist in the relevant tables the function should return NULL as the result. You need to return the NULL result explicitly. The function calculates cost of an item based on the item cost and percentage tax charged for the state the customers address is in. (10 marks)
b)
Write an SQL statement that displays customer details (ID, First Name, Last, Name, State) and total to be paid for each customer for product in the BB_PRODUCT table whose ID is 2 by calling the calc_product_cost function. Rename the resulting filed from the function call TOTAL_COST. (5 marks)
c)
Write a function called sf_total_order_item_cost which takes in three IN parameters IDSHOPER, IDBASKET and IDPRODUCT. The function returns the total cost on the order for an item for the customer. The cost of the item is calculated by calling calc_product_cost and multiplying it by the quantity in the order. (5 marks)
d)
Write a procedure (called sp_report_on_products) that takes a single IN parameter Product ID and creates a report to the screen as follows. For every customer in the table create a report using the DBMS_OUTPUT module to print the Customer Last Name, First Name first character with full stop, State, Product Description, Product Cost, Tax, Total Cost, by calling the sf_total_order_item_cost function.
Format for the line output.
LASTNAME, FIRSTNAME, Product: ‘DESCRITION’ Cost: $9999.99, Tax: $9999.99, Total Cost: $9999.99.
Example dummy output
John, C. Product: ‘Some product description here’ Cost: $13.75, Tax: $0.56, Total Cost: $14.31.
The tax calculated is the sum of tax that each customer would have for all the orders of that product.
After processing all the customers display the following information.
Total customers processed XXXX and total tax calculated for all orders is $9999.99.
Call the procedure from an anonymous block and capture the results. (10 marks)
Question 2 (20 marks)
The Brewers Company is concerned about possible unauthorised changes to customer orders that may compromise the companys profit.
Your task is to create a database trigger to monitor such changes to some important columns in the BB_BASKET table.
Important Setup:
Create a copy of the BB_BASKET table in your own schema by using the following command:
CREATE TABLE CUSTOMER_COPY AS SELECT * FROM BB_BASKET;
Create a table to store change logs (call the table TMP_CHANGELOG) to hold the following fields IDBASKET, QUANTITY, SUBTOTAL, TOTAL and LOG_DATE. You will need to refer to the relevant table for field types and sizes. The LOG_DATE field will contain the system date.

  1. Create a database trigger with the following specification:
    • fires AFTER an UPDATE on CUSTOMER_COPY table.
    • fires if there is any change to QUANTITY, SUBTOTAL or TOTAL columns of the CUSTOMER_COPY table.
    • fires for each row changed.
    • inserts a first row: the affected IDBASKET column, the OLD values of the QUANTITY, SUBTOTAL and TOTAL columns and the current date into the table TMP_CHANGELOG.
    • inserts a second row: the affected IDBASKET column, the NEW values of the QUANTITY, SUBTOTAL and TOTAL columns and the current date into the table TMP_CHANGELOG. (10 Marks)
  2. Test the trigger with the following specification:
    • Go ahead and make a change to CUSTOMER_COPY table by issuing the following command:
    UPDATE CUSTOMER_COPY
    SET QUANTITY = 99, TOTAL = 99.99
    WHERE IDBASKET = 12;
    (5 Marks)
  3. For second test write a DML statement that sets the SUBTOTAL value in CUSTOMER_COPY table for the IDBASKET 12 to 50% of the TOTAL value currently recorded for that row. (5 marks)
    Provide copy of your code and capture of the execution output.
    Question 3 (30 marks)
    This question has a few section (procedures and functions) described. You are free to write helper procedures or functions but they will have to have high cohesion and low coupling (do one thing only and not be reliant on external values).
    1) Create a PL/SQL procedure called sp_shopping_month which has an IN parameters for the year and the month. The procedure will display to the screen the following information for each basket created (DTCREATED) for that year/month. The information needs to be retrieved using an explicit cursor. (5 marks)
    Basket BASKEID has a total of BASKET_TOTAL plus SHIPPING total cost of order BASKET_TOATL_PLUS_SHIPING
    2) Write a function called sf_total_shipping which takes in the date parameter and returns the calculated cost of shipping for all the baskets which have been created in that year/month. (5 marks)
    3) Write a procedure called sp_uncommitted_order_month which reports on all the baskets created but where the order has not been placed (ORDERPLACED) for all the baskets in the table. The output should be as follows. (5 marks)
    There are COUNT numbers of orders created but not finalized with a total of $AMOUNT.XX and total shipping cost of $SHIPPING.XX.
    4) Write a procedure called sp_report_shopping_totals that will produce the following output in the format specified bellow. The procedure needs to use explicit cursor/s for each year starting with the oldest year and produces a summary of the shopping for that month.
    The years and month output needs to be in ascending order.
    Example dummy output only as a guideline. You will need to replace the uppercase fields with the necessary values
    Year YYYY
    January
    Basket BASKEID has a total of BASKET_TOTAL plus SHIPPING total cost of order BASKET_TOATL_PLUS_SHIPING
    Basket BASKEID has a total of BASKET_TOTAL plus SHIPPING total cost of order BASKET_TOATL_PLUS_SHIPING
    Total Shipping for the month $SHIPPING.99

March
Basket BASKEID has a total of BASKET_TOTAL plus SHIPPING total cost of order BASKET_TOATL_PLUS_SHIPING
Total Shipping for the month $SHIPPING.99
Year YYYY
February
Basket BASKEID has a total of BASKET_TOTAL plus SHIPPING total cost of order BASKET_TOATL_PLUS_SHIPING
Total Shipping for the month $SHIPPING.99
Total number of baskets processed COUNT total income of all orders is $AMOUNT.99 total shipping cost $SHIPPING.99.
There are COUNT numbers of orders created but not finalized with a total of $AMOUNT.99 and shipping cost of $SHIPPING.99.
(10 marks)
Write an anonymous block should only have to call sp_report_shopping_totals which will contain the logic to display the requested output. Your solution for the final output needs to use the functions and procedures defined previously. Due to the data in the tables you will only have one year on the report. Your code needs to work when more data is added. (5 marks)
Provide copy of your code and capture of the execution output.

Question 4 (20 marks)
a) Write a stored function called is_number which takes one IN parameter and returns a number if the input can be converted to a number otherwise the function should return an appropriate result. The function needs to correctly identify if the parameter can be converted to a numeric value. The function should work in PL/SQL as well as with SQL statements. (5 marks)
b) Write an SQL statement to use is_number which passes in test values is_number(‘123’) and is_number(‘12a3’) and returns the result. Provide the SQL code and captured output. (make sure you change the quotes if copying from this document as Word uses the wrong characters for single quote characters) (5 marks)
c) Write a stored procedure called sp_number_conversion which has a single IN parameter and a single OUT parameter. The IN parameter takes in a string to convert and the out parameter will contain a message depending on the success or fail of the conversion operation.
On success
‘Converted ‘Input_Value’ to value XXXXX’.
On failure
‘Unable to convert ‘Input_Value’ to a number’.
where ‘Input_Value’ is the value passed to procedure as the IN parameter. (5 marks)
d) Write an anonymous block of code that will loop and break up the string below into sections and pass them to sp_number_conversion procedure. Print out the result from calling the procedure for each data passes into the procedure
String to process
‘12345, 3.14e3, a123, 123a, 12a3, SixtySix, -12.34, +12.56’
(5 Marks)

Table Structures with field types
BB_SHOPPER

BB_PRODUCT

BB_BASKET

BB_BASKETITEM

BB_TAX

BB_SHIPPING

MARKING CRITERIA

  1. Specified procedures, functions with the requested parameters
  2. The code executes without error messages.
  3. The code produces the required output.
  4. The code addresses the specification and provides a solution to every element in the specification.
  5. The code is well structured and, where applicable, adopts an optimal and sophisticated approach to PL/SQL.
  6. The programing units have been separated into necessary functions and procedures.
  7. Exceptions need to be catered for appropriately in procedures and functions.
  8. Cursors used as specified in the specifications.
  9. The code is well commented and well structured.
    Academic misconduct
    Please ensure that you do not share any information about your assignment with anyone. Do not accidentally leave printouts or USB drives that contain your assignment details where someone else can access them. Make sure not to store your assignments on a computer where another student can access your assignment.
    Academic misconduct is unacceptable and includes plagiarism, collusion and cheating. You will find further explanation if you follow the link on the USQ home page to -Current Students- or https://social.usq.edu.au/study-tips/slides/keep-clear-plagiarism.
    • This assignment must be all your own work
    • The source of all information must be correctly cited and referenced
    • Do not leave printouts for other people to access your work
    • Do not leave USB with assignments plugged in public computers
    Assignment that do not adhere to these requirements have the potential to be deemed to be the result of academic misconduct. Please make sure to read the USQ policies.
    Should you have any queries regarding this assignment, please do not hesitate to email the course examiner.
    Assessment policy
    Please ensure to check the USQ assessment procedure http://policy.usq.edu.au/documents/14749PL.
    Late submission of Assignments
    Students can apply for an extension of time, to submit an assignment, at any time up to the deadline. You will see a specific Assignment extension request submission has been set up for this purpose. Any requests for extension must be made there and follow the USQ policies (Assessment: http://policy.usq.edu.au/documents/14749PL, Compassionate and Compelling Circumstances: http://policy.usq.edu.au/documents/131150PL).
    Please note the maximum number of days that can be applied for in http://policy.usq.edu.au/documents/14749PL.
    Grade calculation
    Please ensure that when you calculate your grade for an assignment to consider the weighting of the assessment as well

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After reading the article and watching the video, identify and describe two of the top domestic issues facing India at this time.

There are two essays:

Request: No more two pages/ Turnitin

Request 2: Revise for less than two pages double-spaced text.

Essay 1:

Questions

1. After reading the article and watching the video, identify and describe two of the top domestic issues facing India at this time. Back up your reasoning by providing at least three examples for each item you selected. Also, please be aware that India’s Parliament passed a Citizenship Amendment Bill (December 2019) that provides a path to citizenship for religious minorities from surround countries. The bill is controversial because, according to this BBC News article, Muslims are excluded from this provision.

2. After reading the article and watching the video, identify and describe two of the top foreign issues facing India at this time. Back up your reasoning by providing at least three examples for each item you selected.

3. In your opinion, which analyst (p. 841) made the stronger case whether India should strengthen strategic ties with the United States? Briefly explain your reasoning.

Essay 2:

Question;

Argue for or against the premise that Christians are targeted and religiously persecuted in the Middle East and North Africa (MENA).

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Alexis de Tocqueville toured America after Andrew Jackson’s administration

Jacksonian Democracy: Who Did Not Benefit?

Alexis de Tocqueville toured America after Andrew Jackson’s administration, a period of time your textbook titles “Jacksonian Democracy.” Tocqueville believed American democracy would eventually overthrow monarchies to become the  world’s dominate governing system.

In a paper, explain the cultural and social ideas of Jacksonian Democracy. Then consider who it was who did not benefit from Jacksonian Democracy thereby contradicting Tocqueville’s expectation about democracy. For example, how did Jacksonian Democracy influence settlers in the old Southwest, the poor farmers, immigrants, Native Americans, slaves, women, and other groups?

Directions:

Your paper should be 2-3 pages long, not including the required Title and References pages.

Format your paper according to APA style

Your paper should include an introduction, a body with at least three fully developed paragraphs, and a conclusion. It should contain a fully developed and supported thesis statement.

Include a minimum of two academic sources (journal articles, books, etc.)

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COMMUNICATION MODEL: After learning about the different models of communication

After reading and contemplating all materials and videos in Module 1, complete and submit the following Communication Investigation and Analysis activity (CIA Paper #1). The activity requires you to apply the information you read/viewed to analyze the “Stroke of Insight” video specifically. Follow the directions for structure and content provided here. When finished, proofread your paper and submit it to this Dropbox before the due date.

How to write your paper:

Construct three solid, thoughtful, intelligent, paragraphs total, one in answer to each of the questions below. This means that overall your written assessment when complete must be three paragraphs, 600-800 words in total development, and include a typed, accurate word count at its end.

Paragraph Topics:

1. COMMUNICATION MODEL: After learning about the different models of communication (also a video we watched this week), identify and explain the MESSAGE, RECEIVER, SENDER, CHANNEL, CODE, DECODE, and overall TYPE OF MODEL AND WHY YOU BELIEVE IT IS THIS TYPE OF MODEL (linear or interaction) as they apply to the “Stroke of Insight” speech. Label, CAPITALIZE, and underline the terms as you use them. For example, if you discuss the message, begin by stating, “The MESSAGE presented is…,” etc.

2. CRITICAL LISTENING: In effort to practice our critical listening skills, briefly summarize and analyze the message SENT in “Stroke of Insight.”

Do so by (a) identifying the main idea the speaker presents and at least three of her supporting ideas. Next (b) consider what preconceived ideas, biases, prejudices, and or background knowledge you brought to the listening experience with this speech. Consider, for example, your pre-existing feelings/ideas about things like mental health, mental illness, neurology, strokes, female speakers, etc. Next, (c) explain whether or not you believe the speaker’s message about her stroke experience by analyzing and discussing her use of facts, opinions, and conclusions drawn. (Is her message mostly factual? Mostly opinion? Are the conclusions she draws logical? What facts and/or opinions does she use to draw her conclusions? Are they believable?) Explain using three examples from her speech. 

3. BARRIERS TO COMMUNICATION AND LISTENING: Our reading and viewing materials this week also introduce us to various barriers that get in the way of intended and effective communication. Specifically, one video pointed out three categories of NOISE that potentially act as barriers when communicating. Identify these three categories of noise discussed in the MODELS video, then explain how TWO of these categories specifically impacted your ability to listen and “get the message” viewed in the “Stroke of Insight” presentation. Underline each category of noise you identify AND label your two examples as NOISE EXAMPLE 1 and NOISE EXAMPLE 2.

Link to ted talk : https://www.ted.com/talks/jill_bolte_taylor_my_stroke_of_insight?language=en

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A 65-year-old patient is 8 days post op after a total knee replacement.

2-3-page discussion based on a case study scenario which is listed below. Remember that this is an Advanced Pathophysiology class. We are not discussing treatment, management, or diagnostics. You will cover those aspects in Advanced Health Assessment and Pharmacology. Your pathophysiological processes should begin at the cellular level. You should be able to distinguish between genetics, gender, and racial/ethnic. When explaining symptoms, you are being asked what is going on within the body systems to cause these symptoms. Simply stating, “there is a genetic component and symptom A is classic for disease A” is not sufficient. You must be specific. Omit unneeded information. Synthesize the material to maximize the space in limiting your discussion to 3 pages. You do not need to restate the case as it takes up space; you will be referring to it throughout your discussion. Your instructions provide a general overview. However, your rubric tells you specifically what should be included in your discussions.

Week 4 Scenario: A 65-year-old patient is 8 days post op after a total knee replacement. Patient suddenly complains of shortness of breath, pleuritic chest pain, and palpitations. On arrival to the emergency department, an EKG revealed new onset atrial fibrillation and right ventricular strain pattern – T wave inversions in the right precordial leads (V1-4) ± the inferior leads (II, III, aVF). 

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After examining the three charts on comedy (Morreall’s, Fowler’s, and “The Nature of Comedy”), choose two aspects of comedy, discuss and elaborate how these aspects are seen in Tartuffe

1. After examining the three charts on comedy (Morreall’s, Fowler’s, and “The Nature of Comedy”), choose two aspects of comedy, discuss and elaborate how these aspects are seen in Tartuffe. 

2.  Contrast Orgon and the king as authority figures in Tartuffe.

3.  Discuss Orgon as a dynamic character in this play–what specifically and significantly changes and how can you tell?

4.  There are a number of themes central to the development of Moliere’s Tartuffe.  Discuss three of the themes highlighted below, demonstrate how it is developed, and determine the significance it has in relationship to underscoring the meaning of the play as a whole.

  • The Position / Status of Women
  • The reason as a Superior Guide for Human Behavior
  • The Tension between Religious Devotion vs. Religious Fanatics

As you discuss these points, provide specific references to the text (and cite them) as evidence to support your expressed opinions/answers to these questions. You will always need to cite specific examples from the literature to support opinions.  Please follow the instructions.

Textbook: The Norton Anthology of World Literature, Author: Martin Puchner, Gen. Ed. Publisher: W.W. Norton & Company, Edition: 4th (Vols. D, E, and F).

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The Analects, the teachings of Confucius written down by his students after his death

Primary sources are first-hand accounts of historical events, including materials like government documents, autobiographies and memoirs of participants, and archives.

In this assignment, you will read a primary source, an excerpt from The Analects, the teachings of Confucius written down by his students after his death:

http://web.archive.org/web/20001215223500/http://www.humanities.ccny.cuny.edu/history/reader/analects.htm

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Explain what you think instructors will expect of students to learn or do after they are done reading

Learning Objectives

  • Identify common types of reading tasks assigned in a college class

The purpose of this assignment is to describe what an instructor might expect of you after reading assignments. You can refer to other courses that you are taking or to courses that you have taken in the past.

Directions

  1. Review the main types and the purpose of academic reading in the module on Reading Strategies.
  2. Identify three academic readings that you have been assigned as a student.
  3. Explain what you think instructors will expect of students to learn or do after they are done reading. Write at least 200 words reflecting on the common types of reading tasks assigned in your college classes.
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