You are employed as a manager in a medium size business which is a limited company and has ambitions to expand. The Managing Director (MD) of the organisation is not a marketing professional and does not have a good understanding of the role of marketing in business. He knows from your CV that you have studied marketing principles and practice and he is keen to use your understanding and skills. At a meeting with the MD you are asked to complete the following tasks.
Task 1
Your first task is to help him understand the role of marketing in business. You need to explain to the MD what marketing is and the role it plays in the achievement of business objectives. You have decided to produce a file which addresses each of the topics listed below. You will present the file at your next meeting with the MD. In your file you will include:
· an analysis of the role of marketing in the achievement of business objectives (AC1.1)
· an analysis of the external factors influencing marketing in business (AC1.2)
· an assessment of the role of marketing in not for profit organisations (AC1.3)
Merit Task
To achieve a Merit, you must add to your file an analysis of how a marketing strategy supports the sales function in businesses. (AC1M1)
Task 2
Following a successful meeting with the MD, who was delighted with the file and your analyses, you have been asked to prepare a presentation for the Board of Directors, so they understand the principles of marketing. This will show how marketing will equip the management of the business with more effective tools. The MD wishes to see the materials before they are used at the Board Meeting. He has also made it clear that, as the Board members are involved with other activities outside of the business and are busy, the presentation must include slides and an accompanying handout that they can read following the meeting. The presentation and handout must cover the following.
· an analysis of the different elements of the marketing process (AC2.1)
· an explanation of the methods of segmenting markets (AC2.2)
· an analysis of the principles of digital marketing. (AC2.3)
Merit Task
To achieve a Merit, the presentation and handout must include an evaluation of the benefits of segmenting markets. (AC2M1)
Distinction Task
To achieve a Distinction, the presentation and handout must include an analysis of the challenges businesses face to market effectively. (AC2D1)
Task 3
Your work and the meeting which followed could not have gone better! The Managing Director has revised your job description and given you particular responsibility for marketing the business. He has allocated three employees to assist you. The employees are new to marketing, so you decide to produce a training pack for them to help them understand how they might apply different marketing methods. In the pack you should:
· analyse different methods of researching a market (AC3.1)
· evaluate the use of the different channels for digital marketing (AC3.2)
Distinction Task
To achieve a Distinction, the training pack must include a proposal for ways in which the current challenges for digital marketing could be overcome or mitigated. (AC3D1).
Task 4
The Board of Directors is delighted that marketing is now a key function in the business and there is a marketing expert of your calibre, who can advise them on how marketing could revolutionise the business! You have been asked to develop a marketing plan for a specific product or service. This plan must include the following sections:
1. The proposed strategic objectives for the plan (AC4.1)
2. A determination of target market/s for the selected product or service (AC4.2)
3. A consideration of factors which will be relevant to the implementation of the plan. (AC4.3
Question 1Describe how archaeologists use use-trace analysis to ascertain the probable function of artefacts. Please confine your answer to half a page. (15 Marks) Question 2 In his recent work, Qambela (2021) has challenged canonical theories of amaXhosa masculinities in anthropology. Additionally, anthropologists as Becker, Boonzaier and Owen (2005) have tasked us to pay attention to issues of power in fieldwork in order to produce politically and historically grounded ethnography. Starting with Qambela (2021), Becker, Boonzaier and Owen (2005) and others, write an essay wherein you critically unpack how we read and think about ethnographic “classics” in contemporary times. In your response, pay particular attention to issues of power in how we have read, understood and interrogated “classics” in contemporary ethnography. (35 Marks) Section B Answer one of the following essay questions: 1. Bourdieu’s notion of ‘habitus’ explains how social structures endure, not how they change. Discuss. 2. ‘In order to be effective, mimicry must continually produce its slippage, its excess, its difference’ (BHABHA 1994). Discuss. 3. Why does Strathern say feminism and anthropology mock each other? 4. ‘Foucault’s discourses on power cannot account for what produces power itself’(SANGREN 1995). Discuss. 5. So, ‘Can the thing speak?’ (HOLBRAAD 2011)? (50 Marks)
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The course project is a series of elements where you will examine the current standing of an organization’s(Amazon) training system as it relates to a single training topic(the topic is Workers’ Compensation). In the final element of the training program, you will provide recommendations to the organization on how this training system can be improved.
*Develop a training needs analysis including task analysis, personal analysis, organization analysis.
*Evaluate the different methods and sources for performing a needs analysis.
*Evaluate relevant scholarly research and synthesize research to complete required assignments.
Directions
To conduct an analysis on the current state of the training program of an organization (Amazon). You should be writing about the training needs analysis process for Amazon. The training needs analysis process analyzes the organization, task, and person analysis.
Submission Requirements
· The body of the paper will be 4-5 pages. This does not include extraneous pages like title page, reference page, appendices.
· APA formatting (7th ed.) standards are required.
· A minimum of 5 scholarly resources needs to be used. An example of a scholarly resource can be an interview with an HR professional or a peer reviewed article from a Park University Library Journal Database. Course materials and personal experience do not count.
· A formal third person tone is required.
· Supplemental information (e.g., worksheets that are currently being used) can be presented in Appendices but do not count toward the body of the paper.
Unit 5 Project B
Directions
This is a continuation of Project A.
It is a continuation of the training needs for that organization (Amazon) as well research and discussion of training methods and delivery which includes on-the-job training, off-the-job training, the technology used, delivery methods used, and transfer of training analysis. The body of the paper will be 4-5 pages. This does not include extraneous pages like title page, reference page, appendices; APA formatting (7th ed.) standards are required, and a minimum of 5 scholarly resources are needed.
· The body of the paper will be 4-5 pages. This does not include extraneous pages like title page, reference page, appendices.
· APA formatting (7th ed.) standards are required.
· A minimum of 5 scholarly resources needs to be used. An example of a scholarly resource can be an interview with an HR professional or a peer reviewed article from a Park University Library Journal Database. Course materials and personal experience do not count.
· A formal third person tone is required.
· Supplemental information (e.g., worksheets that are currently being used) can be presented in Appendices but do not count toward the body of the paper.
Unit 6 Project C
Directions
This a continuation of Project A and B.
Steps should include:
*Analyze the different types of training evaluation and discuss the barriers to evaluation.
*Explain how training evaluation can be quantifiable and analyze different evaluation methods.
*Assess why training designers need to consider both the costs and benefits to a training program.
*Describe how to calculate the benefits of training programs including net benefit analysis, benefit-cost ratio, and return on investment.
*Evaluate relevant scholarly research and synthesize research to complete required assignments.
Additional Directions should include:
Conduct an analysis on the current state of the training program and address the current evaluation methods used. Reference should be made to specific quantifiable evaluation methods. The cost and benefit of the training should be presented.
· The body of the paper will be 4-5 pages. This does not include extraneous pages like title page, reference page, appendices.
· APA formatting (7th ed.) standards are required.
· A minimum of 5 scholarly resources needs to be used. An example of a scholarly resource can be an interview with an HR professional or a peer reviewed article from a Park University Library Journal Database. Course materials and personal experience do not count.
· A formal third person tone is required.
· Review the grading rubric for expectations.
· Supplemental information (e.g., worksheets that are currently being used) can be presented in Appendices but do not count toward the body of the paper
Why should an operations analysis consider the organization’s strategic objectives? What are common operational metrics utilized by healthcare organizations. How are these metrics developed? Next describe how benchmarks are developed and how they can be useful in calculating results of operational metrics.
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Question: Which transportation network type is appropriate to use in the traffic analysis of Houston, TX if you were a traffic planner? As an example, if you were to use Washington, the networks to consider might be relative location (near the Potomac) and type of traffic. Describe your city’s traffic in some detail and then choose the appropriate network(s).
APA 7
2-3 pages (not including cover page nor reference)
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Using the CSU Online Library, find two articles on information systems best practices. The Academic Search Ultimate database will provide you with excellent articles on this concept. Discuss some of the key issues to be aware of and the best practices to mitigate them.
Discuss strategic analysis decisions in the next five years, what we need to watch out for in the information technology (IT) field, and how these decisions will impact the overall company.
Examine potential changes in IT related to innovation and organizational processes.
List and describe internal (online) information security risks and mitigation tactics and how they will affect decision-making strategies.
List and describe external (building) information security risks and mitigation tactics and how they will affect decision-making strategies.
Your scholarly activity submission must be at least three pages in length. You are required to use at least one outside source to support your explanation. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.
Your scholarly activity should be formatted in accordance with APA style
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Methods and Analysis in Behavioural Science Autumn Term • Please use RMarkdown for the solution of this homework. • For this homework, we will be using the same data as homework 3. Past research has shown that people consistently believe that others are more easily manipulated by external influences than they themselves are – a phenomenon called the third-person effect (Davison, 1983). Cornwell and Krantz (2014) have investigated whether support for public policies aimed at changing behavior using incentives and other decision “nudges” is affected by this bias. To this end, they have asked participants to rate their support for various policies in different presentation formats. In their Study 2, participants were randomly assigned to one of four conditions, a second-person condition (“you”), a third-person condition (“people”), and two further control conditions. For example, one of the presented policies was taxes on fuel to discourage carbon dioxide emissions. • In the in the second-person condition the policy was framed as follows: The EPA is considering new fuel economy standards to reduce the release of harmful greenhouse gas emissions by increasing the price of gasoline. The theory is that when you need to pay more for gasoline, you will drive less to save money. Thinking about how you tend to make decisions, please answer the following questions about this policy: • In the third-person condition, this policy was presented as follows: The EPA is considering new fuel economy standards to reduce the release of harmful greenhouse gas emissions by increasing the price of gasoline. The theory is that when people need to pay more for gasoline, they will drive less to save money. Thinking about how people tend to make decisions, please answer the following questions about this policy: • In the passive control condition the justification was presented in the passive voice (e.g., “The theory is that with the need to pay more for gasoline, there will be less driving to save money.”) • In the no justification condition, the justification was completely removed from the policy description. For each policy, participants were asked to indicate the degree (on scales from 1 to 7) to which they support such a policy (1 indicating “not at all” and 7 indicating “very strongly”), the degree to which they thought the policy was likely to achieve its intended goals (1 indicating “very unlikely” and 7 indicating “very likely”), and the degree to which they thought the policy would result in unintended consequences (with, again, 1 indicating “very unlikely” and 7 indicating “very likely”). Each participant provided responses for 8 of the 16 different scenarios. The main hypothesis was that the third-person perspective will lead to higher support judgments than the second-person perspective. An additional research question was whether the level of the support of the third-person perspective or the second-person perspective differed from the more neutral (passive) and no-justification conditions. The data of this study is available on Moodle as cornwell_krantz_2014_s2.csv and can be read in as follows. library(-tidyverse-) d1 – read_csv(-cornwell_krantz_2014_s2.csv-) % % mutate( condition = factor( condition, levels = 1:4, labels = c(-third-person-, -second-person-, -passive-, -no-justification-) )) Relevant for the following tasks are the first six columns: d1 % % select(id:unintended) % % glimpse ## Rows: 2,400 ## Columns: 6 ## $ id dbl 1, 1, 1, 1, 1, 1, 1, 1, 2, 2, 2, 2, 2, 2, 2, 2, 3, 3, 3, 3,~ ## $ condition fct no-justification, no-justification, no-justification, no-ju~ ## $ scenario dbl 2, 5, 7, 8, 9, 10, 12, 14, 6, 7, 9, 10, 13, 14, 15, 16, 2, ~ ## $ support dbl 7, 7, 6, 7, 4, 3, 7, 7, 3, 7, 6, 4, 4, 6, 6, 3, 5, 3, 3, 6,~ ## $ achieve dbl 5, 7, 6, 7, 4, 3, 7, 6, 2, 5, 5, 4, 4, 4, 4, 2, 4, 5, 3, 6,~ ## $ unintended dbl 1, 3, 1, 1, 7, 6, 4, 1, 6, 4, 4, 2, 3, 3, 3, 6, 6, 5, 4, 7,~ • id: participant identifier (i.e., each participant has a unique id) • condition: perspective condition with mapping as shown in the code chunk above • scenario: scenario identifier from 1 to 16 (for mapping see Appendix A of Cornwell and Krantz, 2014) • support, achieve, and unintended: measurement on 7-point scale question as described above Task 1 Use the tidyverse for this task and answer the following questions: • Count the number of observations (i.e., rows) for each of the participants. Do all participants have the same number of observations? • Count the number of participants per condition. • Create a tibble for which the first column is scenario and columns two to five each contain the number of times each scenario appeared in one of the conditions (i.e., column two to five each contain the number of times a scenario appeared for one condition). Task 2 Calculate three ANOVAs with IV condition and three different DVs, support, achieve, and unintended, using afex. • What is the null-hypothesis of these ANOVAs? • For which of the DVs do we find an effect of condition? Task 3 Produce a single composite score acceptability from the three variables support, achieve, and unintended. Create this such that higher values indicate a higher acceptability (i.e., support) for the respective policy (i.e., make sure to re-code variables as necessary). Calculate an ANOVA with factor condition on the composite score acceptability. Calculate this ANOVA once using afex and once using the combination of lm and car::Anova(). Do the results agree? (They should!) Task 4 Create a plot for each of the four ANOVAs calculated so far, using afex_plot. Combine these four plots into one figure (e.g., using cowplot::plot_grid()). Task 5 Apply the following contrasts to the ANOVA(s) with a significant effect of condition as well as the ANOVA with acceptability as DV. The contrasts should compare the means of the following conditions (or combination of conditions): • Third person versus other conditions (i.e., mean of other conditions). • Third person versus second person. • Third person versus second and other. • Second person versus other conditions. • Three contrasts, each testing the no-justification versus one of the other conditions. Please answer the following questions: • Which of the contrasts are significant for the ANOVA(s) with a significant effect of condition? • Does the pattern of significant contrasts change if you do not control for multiple testing compared to when using the Bonferroni-Holm method (i.e., adjust = -holm-)? • Which contrasts do you think are the most relevant to the research questions listed on page 1 (potentially including contrasts other than those listed above)? Apply those to the significant ANOVAs using the Bonferroni-Holm method. Which substantive conclusions are justified, given these results? • Apply the contrasts to the ANOVA on the acceptability scores. How would you interpret the results; which conclusions are justified? Task 6 Calculate the means and standard errors for the acceptability scores per condition (after aggregating the different observations per participant). Compare these values with the means and standard errors that are returned by emmeans for the ANOVA on acceptability scores. How can you explain the (small) differences? Suggested Literature A useful statistics book is by Thomas Baguley (2012): Serious Stats: A Guide to Advanced Statistics for the Behavioral Sciences. It does not (yet!) use afex, emmeans, the tidyverse, or ggplot2, but has several useful chapters that relate to the lectures: • Statistical inference: Confidence intervals (ch. 3) and significance testing (ch. 4) • Regression and ANOVAs: Chapters 5, 6, 12, and 13 • Sums of Squares and contrasts: Chapter 15 References • Davison, W. P. (1983). The third-person effect in communication. The Public Opinion Quarterly, 47(1), 1–15. • Cornwell, J. F. M., & Krantz, D. H. (2014). Public policy for thee, but not for me: Varying the grammatical person of public policy justifications influences their support. Judgment and Decision Making, 9(5), 12. http://journal.sjdm.org/14/14625a/jdm14625a.pdf
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Object Modeling Module Outcomes: • Discover a variety of diagrams relating to systems analysis. • Describe logical process models. • Create Data Flow Diagrams. Assessment Instructions Avery has opened a gym and rehabilitation center specifically designed to provide training and recovery for service members who may have been injured while on duty. New members are provided a free fitness assessment to help determine their current fitness levels and to ascertain the extent of any injury to help onboard them into the program. Avery has designed a basic system to help onboard these new gym members. When members are seen for the first time, they complete a simple gym membership form that asks for their name, address, phone number, and brief medical history, which are stored in the gym member file. They are also asked to schedule a Fitness Assessment. Therapists or trainers must check the assessment calendar file for an available time. Members may also call to change their assessments. Because these assessments are scheduled in advance, Avery usually sends a reminder postcard and text message to each member one week before the appointment. Assessment Requirements Use Visio to Construct a Level 1 DFD based on the attached use cases. Each use case corresponds to a process in the Gym System. Use Gane and Sarson symbols. All the information can be analyzed from the Use Cases. Some of the Information is provided below. You will have to determine and label all the Data Flows in the DFD. Entity: Gym Member Processes: • Schedule (or change) a Fitness Assessment • Collect Membership Information • Send Reminder and text message Data Files: • Calendar File • Gym Member File
Data Flows: • At least 16 are needed Assessment Data Flow Diagrams Use Case Name: Gym Member makes or changes a fitness assessment ID: _1_ Importance Level: High Primary Actor: Gym Member Short Description: This describes how a new fitness assessment is made or an existing fitness assessment is changed.
Trigger: Gym Member calls to schedule new fitness assessment or change an existing fitness assessment. Type: External/Temporal Major Inputs: Description Source
Gym Member name Gym Member Desired fitness assessment Gym Member Fitness assessment to change Gym Member Available fitness assessments Calendar file Existing Gym Members Gym Member file Major Outputs: Description Destination
Scheduled fitness assessment Gym Member Scheduled fitness assessment Calendar file Available fitness assessments Gym Member Check Gym Member name Gym Member file
Major Steps Performed 1. Get Gym Member’s name. Check Gym Member name with Gym Member file.
2. If new Gym Member, get address and phone number and enter in new Gym Member file entry.
3. If this is a fitness assessment change, find current fitness assessment in fitness assessment file, and cancel it.
4. Get desired fitness assessment time and match with available fitness assessments in Calendar File. When a suitable time is found, enter scheduled fitness assessment in the Calendar file and confirm with Gym Member. Information for Steps Gym Member name Gym Member File
Address Phone number New Gym Member information
Fitness assessment to change Existing Fitness assessments
Desired fitness assessment Available fitness assessments Scheduled fitness assessments
Use Case Name: Collect new Gym Member information ID: _2_ Importance Level: High Primary Actor: New Gym Member Short Description: This describes how new Gym Member information is collected when a new Gym Member arrives for fitness assessment. Trigger: New Gym Member arrives for fitness assessment. Type: External/Temporal Major Inputs: Description Source
New Gym Member information Gym Member (Includes name, address, Phone number
Injury History Gym Member Major Outputs: Description Destination
Gym Member Information Gym Member file
Major Steps Performed
1. When the Gym Member arrives, determine if he/she has been seen before in this gym. If they have not, have them fill out a Gym Member information form. 2. Use the information on the Gym Member information form to update and complete the Gym Member’s entry in the Gym Member file. Information for Steps
Gym Member status
Gym Member name Address Phone number Injury history
Use Case Name: Send fitness assessment reminder card and text message ID: _3_ Importance Level: Medium Primary Actor: System Short Description: This describes how reminder cards and text message sent to Gym Members one week prior to fitness assessment.
Trigger: Time to send reminders and text message one week before scheduled fitness assessments. Type: External/Temporal Major Inputs: Description Source
Current date Calendar Scheduled fitness assessments Calendar file Gym Member Contact Info Gym Member file Major Outputs: Description Destination
Fitness assessment notification card Gym Member Text message Gym Member
Major Steps Performed
1. Each day find the fitness assessments in the Calendar file for the day week.
2. Prepare fitness assessment notification card and text message to all Gym Members having fitness assessments. Information for Steps
Current date Scheduled fitness assessments
Name Address Fitness assessment Fitness assessment notification card
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You will present demographic data on the city, town, or county where you currently live in preparation for the Research Paper, which is due in Week 5. To do this, you will perform secondary data analysis by visiting the US Census Bureau’s American FactFinder (Links to an external site.). Identify the various social and economic characteristics (i.e., education, population, housing, race, gender, age, income, etc.) of this locale and report the statistics. You can also check government websites for your state, county or city for data. Then, using the statistics you report, identify your findings of social stratification or social inequality found in this locale as highlighted in the reading in the text, Sociology: Beyond Common Sense, for Week 3. In other words, what does the data tell you about the social stratification and social inequalities found in your locale? Be sure to choose a locale that you have access to, as you will be conducting in-person observations in this locale for the Research Paper due in Week 5. If you are currently living outside of the U.S. or will have difficulties physically accessing a location in the U.S., please contact your instructor for additional instructions.
Your demographic report should follow the following structure:
· Introduction (including the locality chosen and general socio-economic info on your locality)
· At least five body paragraphs presenting the social or economic characteristics and specific data for the locality (please state both numbers and percentages if available). In this section of your paper, be sure to present statistics related to education, population, race, gender, age, income (and poverty), housing, as well as any other factors you think relate to the stratification and/or inequality in your chosen locale.
Examples of how data can be presented:
· A table of all the variables you found (if you select this option, please do not copy and paste tables from the American Factfinder website. Rather, create your own table with all of your variables).
· [Insert/Table in MS Word; add as many columns and rows as you like]:
Location: [examples] San Diego, Kern County, etc…
Percentage
Number (n=)
Population (male):\
45%
45,000
Population (female)
55%
55,000
Median Income
$40,000
% of Population with College Degree
30%
30,000
· Or a bullet point list of all the variables you found.
· Location
· Population
· Male – 45% (n=45,000)
· Female – 55% (n=55,000)…etc.
· At least two body paragraphs describing how the statistics you report relate to social stratification and social inequality (use your text, Sociology: Beyond Common Sense as reference). In other words, think about what picture the statistics paint about the type of social hierarchies and inequalities that exist in your locale. (Hint: Think about stratification and inequalities based on race, gender, age, social class, etc. Finding statistics about education, income, housing, etc. by race/gender/age can be useful places to make these observations).
· Conclusion (summarize the socio-economic status of your locality based on your findings and related discussions on social stratification and social inequality )
· Reference page.
The paper must be four to five pages in length and formatted according to APA style. You must use at least five resources from the Census website. You must use your text to support your work on social stratification and social inequality. Cite your resources in text and on the reference page
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Institutional Data Analysis for School-Wide Growth
Assignment Details
Data analysis can provide a snapshot of what students know, what they should know, and what can be done to meet their academic needs. No single assessment can tell educators all they need to know to make well-informed instructional decisions, so researchers stress the use of multiple data sources. In your assignment for this unit, you will be reviewing one data source (state assessment) given to an elementary school over a three year period. You will analyze three years of data and determine what trends, increases, and decreases have occurred. You will use this data to make recommendations to your leadership teams to then focus attention and planning on work to be done to increase student performance.
Purpose:
This assignment will have you review three years of assessment data and make recommendations to the school leadership team in order to focus on school-wide improvement for students.
Directions:
You will begin by reviewing the data from an elementary school for the past three years. The data shows the school’s enrollment by ethnicity, class size averages and the percentage of students in three different performance bands.
Once you have reviewed the data, you will complete the reflection template and make three recommendations to the school leadership team in order to inform their decision making for upcoming school-wide improvements.
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