1. Discussion Board – Cost Analysis When materials are stored in inventory for a period of time before being used in the production process, the accounting cost and economic cost differ if the market price of these materials have changed from the original purchase price. Accounting cost is equal to the actual acquisition cost and economic cost is equal to the current replacement cost. After reading the articles “U.S. Car Business in Major Shift” and “Car Making in America”, which cost do you feel the U.S. Car industry (GM, Ford, etc.) is most affected by – accounting or economic cost? Submission Details:
Initial post for each question must be between 250-300 words in length, and each peer reply per question must be between 150-200 words in length.
2. An oligopoly is characterized by a relatively small number of firms offering a similar product or service. Oligopoly products may be branded, as in soft drinks, cereals, and athletic shoes, or unbranded, as in crude oil, aluminum, and cement. The main distinction of oligopoly is that the number of firms is small enough that actions by any individual firm on price, output, product style, quality, introduction of new models, and terms of sale has an impact on the sales of other firms in the industry. Review the Table 12.1 (pg. 416), select a dominant single firm, duopoly firm, and triopoly firm and discuss if you foresee any weaknesses in the three firms you selected that would allow entrance into this market or if one of the firm has enough strength to become a monopoly? Submission Details:
Initial post for each question must be between 250-300 words in length, and each peer reply per question must be between 150-200 words in length.
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1. How is an investor’s required return rate of return related to an opportunity cost?
2. How do flotation costs impact the firm’s cost of capital?
3. Belton is issuing a $1,000 par value bond that pays 7 percent annual interest and matures in 15 years. Investors are willing to pay $958 for the bond. Flotation costs will be 11 percent of market value. The company is in an 18 percent tax bracket. What will be the firm’s after-tax cost of debt on the bond?
4. A preferred stock paying a 9 percent dividend on a $150 par value. If a new issue is offered, flotation costs will be 12 percent of the current price of $175. What is the cost of capital for the company?
5. The capital structure for the Carion Corporation is provided here. The company plans to maintain its debt structure in the future. If the firm has a 5.5 percent after-tax cost of debt, a 13.5 percent cost of preferred stock, and an 18 percent cost of common stock, what is the firm’s weighted average cost of capital?
Outcome: Investment in Long-Term Assets/Capital Investment Analysis / Capital Investment Decision Analysis and Free Cash Flows / Financial Leverage and Capital Structure Policy
· All tasks are individual.
· Each assignment should be submitted by means of a word document. If you need to do some calculations you can attach an Excel document. Please note that the numerical solution should be established in the word document.
Formalities:
· Wordcounts: 2000 words.
· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
· Font: Arial 12,5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.
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Using the organization you selected in Week 1, review its corporate website and at least 2 other sources of information on the organization, including information on market trends.
Note: Review Strategic Management-8 Most Popular Cases in Connect. Access the case studies from the folder on the main course page in Blackboard.
Complete a SWOT analysis for your chosen company using the SWOT Analysis Template.
Write a 525- to 700-word summary of your findings on the SWOT Analysis template. Use information from the SWOT analysis as well as what you have learned about your business’s structure, culture, and interrelationships to write the summary. Your summary should:
Explain how you would match the business’s strengths to its opportunities.
Analyze how you would convert the business’s weaknesses into strengths.
Explain the actions the business needs to take to advance its goals and/or expand its competitive advantage.
Analyze interrelationships among distinct functional areas of the organization and how it may affect your SWOT analysis.
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NOTE: 300 Words with 4 references-2 from resources below+ 2 others
Post an explanation for how you think the cost-benefit analysis in terms of legislators being reelected affected efforts to repeal/replace the ACA. Then, explain how analyses of the voters views may affect decisions by legislative leaders in recommending or positioning national policies (e.g., Congress’ decisions impacting Medicare or Medicaid). Remember, the number one job of a legislator is to be re-elected. Please notes: -Review the resources and reflect on efforts to repeal/replace the Affordable Care Act (ACA). -Consider who benefits the most when policy is developed and in the context of policy implementation.
RESOURCES -Milstead, J. A., & Short, N. M. (2019). Health policy and politics: A nurse’s guide (6th ed.). Burlington, MA: Jones & Bartlett Learning. (Chapter 3 pp. 37-56 & Chapter 10 pp 180-183)
-Taylor, D., Olshansky, E., Fugate-Woods, N., Johnson-Mallard, V., Safriet, B., J., & Hagan, T. (2017). Corrigendum to position statement. Political interference in sexual & reproductive healt research and health professional education. Nursing Outlook, 65(2), 346-350
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promotion management course. Every idea in your analysis should relate to your COE promotion strategy. Ideas that do not relate to promotion strategy should NOT be included in your analysis. They are worthless for this course. A1COE PEST and Target Market analysis should include the following sections:1.0 Cover Page (Should include company name, logo, brand, or mark, course number and name, semester, your name and any other relevant information)1.1 Table of contents (TOC)(should include section numbers and page numbers)You need to auto develop your TOC in MS word. You should NOT develop your TOC manually.1.2 Executive Summary of your analysis (half page) (summary of the sections from this assignment)1.3 Introduction of your COE with focus on promotion management1.4 Background of your COE with focus on promotion management. 2.0 Macro Environment Analysis (PEST Analysis). Your 8 points should relate to promotion strategy.2.1 Politics, rules and regulations(2 bulleted pointswith discussion. Classify your points as opportunities or as threats)2.2 Economy(2 bulleted points with discussion. Classify as opportunities or threats)2.3 Society and culture(2 bulleted points with discussion.Classify as opportunities or threats)2.4 Technology(2 bulleted points with discussion.Classify as opportunities or threats)3.0 Target market analysis & segmentation.Discuss the consumers your COEis targeting and consumers they should target.Your analysis should relate to the current and recommended promotion strategies of your COE. 3.1 Target Market Analysis and segmentation. 3.2 Strengths and weaknesses of Current target market (2 strengths and 2 weaknesses)3.3Target market Recommendations (2recommendations)(could be 2newsegments of consumers that your COE should target).Discuss the demographics of your recommended segments. 5.0 Conclusion6.0 References 7.0 Appendix Pages of the Analysis (These pages assume single space you may need to double the pages in case of using double space): Page 0 = Cover page. Page 1 = table of contents. Page 2= executive summary.Page 2= Introduction & Background Pages 3-4= Body of your analysis Page 5= conclusion (half page)Page 5= References (APA format and should be cross referenced in the body of your Report). Pages 6on ward = Appendix. An appendix is used to include supplementary material that cannot be inserted in the body of your paper. Examples of appendix items include tables, charts, figures, or pictures to name few (optional).Additional guidelines:Your analysis should be your own write up using your own words. No copying/pasting from the internet. Your paper should be APA formatted. Exception: your pages should be single spaced. Outline format: please use the outline format in your report with discussion of every point. You should bullet and discuss your points. I do not need to search for the start of any point in your analysis. Font & Margins: Use Times New Roman font, size 12 points with 1 inch all around.Use 3scholarly references in your report. Wikipedia is not a scholarly cite. Your references should be APA formatted and cross referenced in the body of your report.Do not use more than 5scholarly references in your assignment.Example: Chipotle and Trader Joe’s example marketing plans are posted under the Guidelines DB for your reference to develop your A1 & A2. You may not use Chipotleor Trader Joe’sin your A1or A2.Save your file under your name and COE (e.g., swaidan_UHV). Drop your file in the designated Turnitin assignment
Nike Corporation is one of the largest footwear and other cloth line accessories around the world. In its business line, the company competes with Puma, Fubu, and Reebok. Recently, the company has been in a considerable quest to promote its products even though most of them are widely known in the world and they are also used a lot by many football clubs in the international leagues. The Nike Company also requires to expand its market by investing and popularizing its services to many places across the globe to increase its products marketability and also it be felt in places where it is lowly felt. The company engages in the production of main footwear that makes the company’s mark uncommon from its competitors. Nike Company operates legally, and the world’s standard companies have approved its products as they are safe and approved to be used by sports companies by FIFA. Nike has narrowed its attention on advertising in ensuring that its products satisfy the ever-changing tastes and preferences of the sportspeople in the entire world. Necessities like the government regulations tastes and preferences, clubs preferences makes the company to place more efforts in its operational strategies so that it can retain its position on top of its competitors in the world of sportswear.
1.3 Introduction
The Nike organization is one of the biggest sportswear company across the world, and it boasts of producing a variety of quality clothing line and footwear. The mission of the company is to create value to the sports people and elicit memories in the creation of value to its clientele. It is committed to ensuring the sports people are sporting in healthy and safe sporting gear, and it promotes economic development to its stakeholders. The company’s products are enjoyed in every country across the world. It is thus a household name when it comes to its products presence, and it can produce novel products that satisfy its customers; hence it can realize considerable profitability. The company deems it their responsibility to move with the ever-changing sporting needs of its customers plus it is vital for it to keep changing its business portfolio. Thus, the company ensures that its management remains effective, competent and they are well informed of the trends in the sporting arena. The logo and the labeling of the Nike products are unique; thus they create mutual value and attracts the customers accentuating the uniqueness of its products and their novelty meeting the customers’ needs.
1.4 Background
Nike Corporation was initially referred to as the Blue Ribbon Sports (BRS), and it was founded by athlete known as Phil Knight coupled with his coach Bill Bower man in January of 1964. At its inception, the company was distributing Japanese shoe maker Onitsuka Tiger referred to as (ASICS). The company was making most of its sales at track meets out of Knight’s automobile. It concentrated on producing gym products while advocating for people to live healthy lives. The company was officially named Nike, Inc. on May 30, 1971; this is after the Greek goddess of victory. Its mainstay is to create large sports apparel and to bring inspiration plus innovation in the sporting world. It is exceptionally keen in guarding its competitive market where it faces its competitors like Armor, Puma, Adidas, and Reebok and it needs therefore to keep track of its external environment (Gillespie, 2017).
2.0 Pest Analysis
2.1 Policies, Rules and Regulations
Quality Regulations For Nike Product Line
As a leading global corporation in Nike product line, this company is not exempted from the politics, rules, and regulations governing the other corporations and business enterprises. As the company operates from different countries, it is doomed to be subjected to different regulations, and hence, Nike views this as an opportunity for it to produce a novel product line that is a threat to its competitors.
The political factors formulate the backbone of the company, and they only affect how the company uses to produce its products. For example, as it sells its products physically, it is always subject to tax regulations changes plus the changes in manufacturing laws that even inhibits imports and exports. However, back home in the United States, the company boasts of fantastic policies for growth and development especially valuable to this company. They include instances of low-interest rates and well agreed upon international tax agreements. The companies are so used to be strict in the observance of the market set laws and regulations, and their changes extremely affect the profitability of Nike. These changes can hinder the provision of its services to many countries, and thus t operates in many nations that have reasonable tax rates so that its products are affordable to the nation’s sports population.
2.2 Economy
Economic Factor as an Opportunity to Nike Incorporation
Its presence in many countries, Nike generates many job openings to the local people where it operates. This makes it contribute hugely to the well-being of these people and in the economic transformation of these countries. Nike also is prudent in its payment of taxes, and it contributes to corporate social responsibility. This makes it expand its market for its products, and it even makes donations to the outstanding sports teams increasing the market for its products.
Economic Factor as a Threat to Nike Corporation
Economic analysis is endowed with the responsibility of determining the national and global economy effects as well as study recession as well as inflation. The adverse effects are seen at the time the nations fails to support their talents and sports people, and it then changes the taxation regulations culminating in increasing commodity prices when the economic conditions are unfavorable.
The rends in economic crisis affects the purchasing power of customers and many of them they shift to purchasing products that are of poor quality as they become price sensitive. The adverse economic effects lead to inflation that makes production to become favorable, but the sales are low. The cost of products increases so that it can cope with the increased production costs. In such a situation Nike loses most of their clientele that is not able to match up to the hiked products. Thus, Nike is forced to reduce the prices of its products to ensure that it boosts sales lowering the profit margins. A tactic that is utilized by Nike is that it has the capability of chasing after small emerging markets so that it can continue selling its products.
2.3 Society and Culture
Population growth and change as an opportunity to Nike incorporation
Nowadays the people out there are more health conscious, and they mind what they consume, and they do not compromise with health and diet-related aspects. The people join health clubs, and gyms are impacting positively on the footwear industry. This increases the market for Nike on shoes, appeals, and other fitness gadgets and Nike does not fall second in their provision. In many countries census, they have recorded increases in population, and thus it spells good times for Nike. The company has boosted its advertisements on many platforms and more so in social media where most of the people spend their free time. This is an advantage to Nike as it uses these platforms as its promotional strategy.
Cultural Threats to Nike Incorporation
Culture is vital in international trade as it poses both opportunities and risks. Tastes and preferences of the people can also accrue to the detrimental presence of a corporations products. Nike is many instances have lagged in explaining the poor working conditions of its workers, low wage rates and poor working factory conditions in Asian countries. This has made the company to be labeled as a sweatshop. As the social media platforms are increasing and opening up more consumer access to products globally, the consumers tend to shift to the competitor’s products inhibiting huge sales for Nike Inc.
2.4 Technology
Technological Opportunities
Corporations that have a global impact like Nike needs to invest heavily on technology. This is because they depend on it in many spheres of their trade like advertising, promotion, manufacturing, and distribution. Technology changes in an uncontrolled manner, and this thus calls for Nike to remain timely and competitive. Therefore, for Nike to remain competitive, it needs thorough marketing to be conducted while utilizing modern marketing tools such as social media and neuromarketing. This will serve to ensure that production increases immensely due to technology. Technology has increased to the level of creation of new machines and processing gadgets that have helped Nike to produce novel products and appeals that ousts its competitors (Housing Industry Association, 2011).
Technological Threats to Nike Incorporation
In the current competitive market, social media is being utilized by many corporations though it is being abused thus impacting on Nike’s products adversely. Changes in technology are costly for a company to shift in it and as such the company spends hugely in the development of systems like inventory management and accounting systems that change daily. Nike is also concentrating on producing new products but not all new products that get the market as soon as possible. This is because there are customers that like to …………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….
Please keep in mind that MKTG 4312 is a promotion management course. Every idea in your analysis should relate to promotion strategy. Ideas that do not relate to promotion strategy should NOT be included in your analysis. They are worthless for this course.
Please discuss your COE competition analysis using the sections outlined in these guidelines. Please read the example Chipotle marketing plan before starting your discussion. It’s best to write over my guidelines. You need to search for these discussion sections online by name. For your COE you should find a SWOT analysis, a PEST analysis, a marketing plan and a business plan. These documents will help you start your discussion. Follow this thread by responding to this message. Do not create new threads.
Here are the sections of your COE competition discussion:
1.3 Introduction of COE competition analysis. Competition of promotion strategies.
2.0 Competition Analysis.
2.1 Introduction and background of the primary competitor’ promotion strategy.
2.2 Comparison: compare your COE with their primary competitor. Use a table of strengths and weaknesses (3X3). Compare the most important promotion 3 strengths and 3 weaknesses of your COE and their primary competitor. Discuss your points.
a. Grade “F” will be given to students who have no contribution.
b. Grade “D-B” will be given to students who have the major COE discussion post.
c. Grade “C-A++” will be given to students who have “2” discussion posts. The first post is the discussion of the COE and a feedback with a reference.
The feedbacks must have cites to be counted. Posts must be categorized as high quality for the student to be eligible for this grade.
Additional guidelines:
Grade will be awarded based on the quality first and the number of discussion posts second.
Your discussion should be your own write up using your own wording. You may use ideas from the internet but you should rewrite them using your own wording.
Use 3 scholarly references for your COE. Wikipedia is not a scholarly reference. Your references should be APA formatted and cross referenced in the body of your discussion.
Do not use more than five scholarly references in your COE discussion (maximum).
You may not use Chipotle as your COE.
Font and margins: Times New Roman size 12 with margins of one inch all around.
Page limit: please try your best NOT to write more than 1 page for this discussion including your references.
This discussion will start on Tuesday and conclude by Sunday midnight.
Early Participation: The first three students who post first will be rewarded with an extra letter grade in this discussion.
Nike is one of the largest sports shoes manufacturing company globally. Nevertheless, it is faced with competition from other sports shoes manufacturing corporations, for example, Adidas. Moreover, the company enjoys an edge over its competitors due to its promotional strategy that sets it apart from Adidas (Bhasin, 2018). This discussion aims to understand this company’s strengths and weakness from the eyes of the competitors.
2.0 Competitive Analysis
Nike is hugely ranked among the top three sports footwear corporations across the world. It faces competition from Adidas and Reebok. It is prudent to indicate that the three corporation’s exhibits strong marketing and promotional strategies that give them an edge over the others.
2.1 Primary Competitor’s Promotional Strategy
In the global market, Adidas plays a huge role as the main competitor of Nike. This is because of its wide selection of different shoes, clothing, and sports accessories. In strengthening its competitive strategy, Nike has concentrated on developing a promotional plan that puts Adidas on toes.
2.2 Nike Versus. Adidas
Nike strengths
Adidas Strengths
Nike Weaknesses
Adidas Weaknesses
Design diversity
Creative marketing
Product Limitation
Low price range
Competitive design and organization
Brand strategy
Outsourced manufacturing
Brand investment
Repeated sales
Controlled distribution network
Novelty stocking
Stalled products
2.3 Nike Strengths
Design Diversity: Nike marketing strategy is found in areas that promote sporting activities. It utilizes this strategy as its niche hence its outstanding financial results. This means that its promotional approach is efficient in its niche market. Nike manufactures footwear for sportsmen and women from different ages, sex and even those with special needs (Pratap, 2019).
Competitive design and organization: The models in the products from Nike are outstanding making them to market for themselves. The novelty of its products gives them brand existence in this highly competitive……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………..
Write a 2 page short story, essay, book review, poem, character analysis or literary analysis of anything you might be interested in writing–the choice is yours. In doing so, provide and identify examples of the following grammatical structures:
Write your first draft without worrying about grammar; just attend to content.
Read your first draft over, crossing off (and identifying via footnoting) the structures you have already incorporated.
Then, in the revision process, rephrase certain sentences to account for the missing structures and principles, crossing them off the list as you do so.
Submission:
Footnote each identification. This is very important.
Also, clearly delineate the entire structure by underlining or bolding it. Otherwise,
Write a 3 page paper in which you: Examine how at least three (3) growth strategy alternatives utilized by Amazon.com in the global and domestic retail markets influenced profitability, and indicate if the strategies were successful. Assess the financial value of the acquisitions and investments made by Amazon.com, and the influence of the acquisitions and investments on profitability during the accounting period. Analyze the effect of the equity investments and impairments resulting from the acquisitions and investments by Amazon.com on the financial statements, and indicate whether or not the strategy was a creatable one. Provide support for your rationale. Create an argument that growth in the European market can have a significant impact on current earnings and profit for Amazon.com. Provide support for your rationale. Use at least two (2) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are: Analyze accounting situations to apply the proper accounting rules and make recommendations to ensure compliance with generally accepted accounting principles. Use technology and information resources to research issues in accounting. Write clearly and concisely about accounting using proper writing mechanics.
Assignment 1: Amazon.com Business Combinations and Financial Results Analysis worth 240 points
Write a 3 page paper in which you: Examine how at least three (3) growth strategy alternatives utilized by Amazon.com in the global and domestic retail markets influenced profitability, and indicate if the strategies were successful. Assess the financial value of the acquisitions and investments made by Amazon.com, and the influence of the acquisitions and investments on profitability during the accounting period. Analyze the effect of the equity investments and impairments resulting from the acquisitions and investments by Amazon.com on the financial statements, and indicate whether or not the strategy was a creatable one. Provide support for your rationale. Create an argument that growth in the European market can have a significant impact on current earnings and profit for Amazon.com. Provide support for your rationale. Use at least two (2) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are: Analyze accounting situations to apply the proper accounting rules and make recommendations to ensure compliance with generally accepted accounting principles. Use technology and information resources to research issues in accounting. Write clearly and concisely about accounting using proper writing mechanics.
Assignment 1: Amazon.com Business Combinations and Financial Results Analysis Due Week 3 and worth 240 points
Write a 3 page paper in which you: Examine how at least three (3) growth strategy alternatives utilized by Amazon.com in the global and domestic retail markets influenced profitability, and indicate if the strategies were successful. Assess the financial value of the acquisitions and investments made by Amazon.com, and the influence of the acquisitions and investments on profitability during the accounting period. Analyze the effect of the equity investments and impairments resulting from the acquisitions and investments by Amazon.com on the financial statements, and indicate whether or not the strategy was a creatable one. Provide support for your rationale. Create an argument that growth in the European market can have a significant impact on current earnings and profit for Amazon.com. Provide support for your rationale. Use at least two (2) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are: Analyze accounting situations to apply the proper accounting rules and make recommendations to ensure compliance with generally accepted accounting principles. Use technology and information resources to research issues in accounting. Write clearly and concisely about accounting using proper writing mechanics.
Assignment details: Organizational Goal Setting and SMART Analysis
Throughout several units of this course, you will be building toward a comprehensive course project. Each unit will have a different focus, and you will explain how those concepts relate to an organization of your choosing.You may select your employer or an organization that interests you.
For this unit, assume you are in the research and development division of your selected organization. The CEO has directed you to come up with a new product or service that will be delivered to the American or global consumer in the next 12 months. Using your creativity and what you have learned thus far, establish goals and a SMARTER outline by explaining each of your SMARTER characteristics for your product /service over the next year.
In your assignment, address the components listed below. 1.Frame your paper with a solid introduction. 2.Develop the body of your paper using the SMARTER acronym, and explain each area over a 12-month period. Note: You need to be creative andfigure out goals and timelines with the SMARTER framework withspecific details. In your explanation, include how the SMARTER acronymcan be used to improve performance practices. 3.Provide a conclusion and recommendation summary to your CEO. 4.Support your paper with at least one reference. This may be your coursetextbook.
Your assignment must be a minimum of two pages in length, not counting the title and reference pages. All sources used, including the textbook, must becited and referenced according to APA guidelines.
TEXTBOOK — McShane, S. L., & Von Glinow, M. A. (2018). Organizational behavior: Emerging knowledge, global reality (8th ed.). New York, NY: McGraw-Hill Education.
Goals setting is irrefutably a crucial step in the road to achievement, especially when launching a new product or service in the market. Goals provide guidance and direction, facilitate planning, helps control and evaluate performance, and motivates employees. As such, the goals should work towards a successful launch of a product or service and also ensure the team making it happen are motivated and are committed to completing the tasks (Cothran, Wysocki, Farnsworth, & Clark, 2019). XYZ Company will be launching a mentorship program that will see the launch of a mobile application that connects some of the knowledgeable and successful mentors to aspiring entrepreneurs in diverse fields and specialties. The point of view is to help entrepreneurs get answers and make important decisions about their businesses. It will be done through sign-ups, where an entrepreneur later chooses the area of mentoring, then a mentor can choose the time they can have a session. The goal is to attract 30 mentors and 50 entrepreneurs in different fields and specialties in the next one year.
SMARTER Analysis
Specific: Development of a mobile application that will connect aspiring entrepreneurs and some of the successful mentors either as consultants or running prosperous businesses. Later the company will open the application to the global market where the company can license the attained resources and putting a consultation and membership fee to the entrepreneurs so that application can sustain itself without incurring extra costs to the company.
Measurable: The goal is to attract 30 mentors and 50 entrepreneurs in the next 12 months. Every month my team will aim to attract at least three ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………..
For this assignment, you will read a case and answer a series of questions concerning an analysis of ethical considerations governing marketing practices, as leaders are responsible for such endeavors. Begin by reading the following case, which can be located within the Business Source Ultimate database of the CSU Online Library. Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile. Retrieved from htps://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=59543529&site=ehost-live&scope=site
Then, draft a two-page paper by addressing each of the following items:
– In your own words, how would you describe “ambush marketing”? Include two examples with your description. – What are the advantages and disadvantages (risks and consequences) of ambush marketing? – What was Bavaria Beer hoping to achieve through its ambush marketing tactics? – Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy? Explain. – Can ambush marketing be both intentional and unintentional? Explain. – As a leader of an organization, would you allow the practice of ambush marketing? Explain.
Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment. For assistance in formatting your paper, refer to the Citation Guide. You are not required to complete additional research for this assignment; however, if you do, use APA Style to cite your sources.
Ambush marketing can be described as a market technique that is utilized when the marketing advertisers seeks to link the product with a specific event in the minds of the potential clients. The market advertisers ambush an even and compete for an exposure with the competing dealers(Johnson, 2011). For instance, the marketing advertisers avoids paying the sponsorship fee while at the same time associating themselves with a sports property at the expense of a real sponsors thus gaining the benefits. Ambush market can be conducted in various forms with the main objective of gaining attention from the brand.
This is achieved through the use of various creative efforts that lead brand official brand into different path. It can be a direct ambush marketing or indirect ambush marketing. An example of ambush market is a company sale merchandize in an event without the knowledge of real sponsors(Nufer, 2013). Ambush market …………………………………………………………………………………………………………………………………………………………………………………………………………………………………. governing marketing practices